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# Grocery TV: 62% of shoppers buy after seeing in-store screen ads
- URL: https://fabric.media/grocery-tv-62-of-shoppers-buy-after-seeing-in-store-screen-ads/
- Published: 2026-09-15T23:18:23.000Z
- Updated: 2026-09-15T23:18:23.000Z
- Description: Grocery TV’s 2026 In-Store Shopper Perception Report finds 62% of shoppers bought a product after viewing an in-store ad. Acceptance of front-end screens rose 23 percentage points since 2023, from roughly a third of shoppers to just over half.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Study: in-store grocery ads drive purchases

**Why it matters.** Retailers and brands gain a self-reported basis for pricing in-store screen inventory as a purchase-driving channel rather than passive signage.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric.media) *·* [*read the original*](https://www.insideradio.com/free/study-in-store-grocery-ads-drive-purchases-for-majority-of-shoppers/article%5F3df54c36-5265-42f8-8c04-571afcd4ee52.html?ref=fabric.media)*.*