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# Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry
- URL: https://fabric.media/hallmarks-nfl-team-movies-pull-sponsors-and-ratings-gold-with-bears-entry/
- Published: 2026-09-11T00:18:59.000Z
- Updated: 2026-09-14T15:04:17.000Z
- Description: Hallmark Channel’s third NFL-team holiday movie, Holiday Touchdown: A Bears Love Story, follows Chiefs and Bills editions that ranked as the top and No. 10 most-watched cable movies of 2024 and 2025.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jon Lafayette, Hallmark-NFL Chicago Bears movie viewership numbers

**Why it matters.** Cross-brand audience overlap gives Hallmark access to male NFL fans and new local sponsors in Kansas City, Buffalo and Chicago, while the NFL gains inroads with Hallmark’s largely female viewership.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric.media) *·* [*Jon Lafayette*](https://fabric.media/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/the-numbers-behind-the-new-nfl-hallmark-movie-starring-the-chicago-bears/?ref=fabric.media)*.*