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# Horizon Media pipes Roku device-level TV data into its Blu platform
- URL: https://fabric.media/horizon-media-pipes-roku-device-level-tv-data-into-its-blu-platform/
- Published: 2026-09-17T15:27:26.000Z
- Updated: 2026-09-17T15:27:27.000Z
- Description: Roku is bringing its TV data into HorizonOS’s Blu marketing intelligence platform, giving advertisers device-level viewership data instead of panel-based estimates. Full integration is planned for this autumn, with A+E Global Media cited as a client already using Blu.
- Author: Fabric.Media Editorial
- Tags: Measurement, Horizon Media integrates Roku TV data

**Why it matters.** Advertisers using Blu gain a device-level counting method that competes with panel-based CTV measurement, pressuring rivals to offer similar granularity.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric.media) *·* [*read the original*](https://www.advanced-television.com/2026/09/16/horizon-media-integrates-roku-tv-data/?ref=fabric.media)*.*