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# How a meme page built a 95-million-follower content empire
- URL: https://fabric.media/how-a-meme-page-built-a-95-million-follower-content-empire/
- Published: 2026-09-04T04:17:51.000Z
- Updated: 2026-09-04T04:17:51.000Z
- Description: Doing Things CEO Reid Hailey traces the company’s path from the anonymous Instagram meme account Shithead Steve to a 75-plus-employee studio behind Recess Therapy, Bob Does Sports, and Breezy Golf.
- Author: Fabric.Media Editorial
- Tags: Creators, Simon Owens, Instagram meme page Doing Things entertainment empire

**Why it matters.** The strategy signals to other creator networks that raw audience size is not defensible on its own, and that repeatable formats and creator-aligned deal structures are what convert followers into durable businesses.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric.media/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/how-an-instagram-meme-page-became)*.*