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# IAB’s first Creatorfronts exposes the measurement gap blocking creator budgets
- URL: https://fabric.media/iabs-first-creatorfronts-exposes-the-measurement-gap-blocking-creator-budgets/
- Published: 2026-09-17T15:27:08.000Z
- Updated: 2026-09-17T15:27:08.000Z
- Description: At IAB’s inaugural Creatorfronts, president James Douglas unveiled the Trusted Creator Brand Deal Initiative, a survey mapping where creator deals break down.
- Author: Fabric.Media Editorial
- Tags: Creators, Alyssa Mercante, Creator infrastructure holding back CFO buy-in

**Why it matters.** Until IAB’s committees land on shared definitions for views and performance, CFOs will keep withholding the bigger budget approvals brands say creators have earned.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric.media) *·* [*Alyssa Mercante*](https://fabric.media/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/iab-creator-upfront-why-a-half-built-infrastructure-is-holding-back-cfo-buy-in/?ref=fabric.media)*.*