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# John Lewis builds a YouTube chatshow to get noticed by AI search
- URL: https://fabric.media/john-lewis-builds-a-youtube-chatshow-to-get-noticed-by-ai-search/
- Published: 2026-09-09T20:43:53.000Z
- Updated: 2026-09-09T20:43:53.000Z
- Description: John Lewis is launching a YouTube “vodcast” hosted by Angela Scanlon, with clips spread across social platforms, to boost its visibility in AI chatbots and AI-generated search results.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, Sheila Obeng-King, The Trade Desk lays off 15% of staff

**Why it matters.** Retailers now have to produce discoverable video content, not just optimized product pages, to be surfaced when shoppers ask AI tools for recommendations.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric.media) *·* [*Sheila Obeng-King*](https://fabric.media/tag/by-sheila-obeng-king/) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/08/digest-john-lewis-creates-youtube-chatshow-trade-desk-hit-by-sp-500-exit/?ref=fabric.media)*.*