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# Kalshi cracks top 3 in sports betting TV ad spend
- URL: https://fabric.media/kalshi-cracks-top-3-in-sports-betting-tv-ad-spend/
- Published: 2026-09-09T18:46:56.000Z
- Updated: 2026-09-09T18:46:56.000Z
- Description: iSpot data shows prediction market Kalshi ranks No. 3 in estimated national TV ad spend among sports betting brands this year, trailing only two traditional sportsbooks despite not running a typical sportsbook ad playbook.
- Author: Fabric.Media Editorial
- Tags: Measurement, Kalshi's sports betting ad approach data dose

**Why it matters.** Traditional sportsbooks now face a well-funded, differently-regulated competitor buying its way into the same TV ad tier they dominate.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric.media) *·* [*read the original*](https://www.themeasure.net/betting-on-a-different-kind-of-sports-betting-ad/?ref=fabric.media)*.*