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# Meta merges creator marketplaces, brings live video ads to Instagram
- URL: https://fabric.media/meta-merges-creator-marketplaces-brings-live-video-ads-to-instagram/
- Published: 2026-09-17T15:27:19.000Z
- Updated: 2026-09-17T15:27:19.000Z
- Description: Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.
- Author: Fabric.Media Editorial
- Tags: Creators, Colin Kirkland, Meta launches Creator Marketing Hub, Live Video Ads

**Why it matters.** Advertisers get a single point of entry to discover, message, and license creator content across Facebook and Instagram, matching unified hubs TikTok, Snapchat, and LinkedIn already offer.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric.media) *·* [*Colin Kirkland*](https://fabric.media/tag/by-colin-kirkland/) *·* [*read the original*](https://www.mediapost.com/publications/article/418022/meta-launches-creator-marketing-hub-ig-live-video.html?ref=fabric.media)*.*