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# MS NOW launches DTC streaming membership at $7.99 a month
- URL: https://fabric.media/ms-now-launches-dtc-streaming-membership-at-7-99-a-month/
- Published: 2026-09-09T18:46:47.000Z
- Updated: 2026-09-09T18:46:48.000Z
- Description: MS NOW, the rebranded MSNBC, launches a direct-to-consumer membership Wednesday priced at $7.99 monthly or $79.99 yearly, with an introductory $39.99 annual rate through September 30. Subscribers get 24/7 streaming plus talent Q&As.
- Author: Fabric.Media Editorial
- Tags: Streaming, Dade Hayes, MS NOW launches DTC membership and streaming outlet

**Why it matters.** Cable news networks like MS NOW are betting direct subscriber relationships and talent access can offset cord-cutting losses that pay-TV affiliate fees no longer cover.

*Signal from* [*deadline.com*](https://deadline.com/?ref=fabric.media) *·* [*Dade Hayes*](https://fabric.media/tag/by-dade-hayes/) *·* [*read the original*](https://deadline.com/2026/09/ms-now-launches-memberships-streaming-1237066939/?ref=fabric.media)*.*