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# NALIP taps Parrot Analytics to score audience demand for 2026 honorees
- URL: https://fabric.media/nalip-taps-parrot-analytics-to-score-audience-demand-for-2026-honorees/
- Published: 2026-09-03T16:05:47.000Z
- Updated: 2026-09-04T00:32:40.000Z
- Description: NALIP is partnering with Parrot Analytics to evaluate 2026 award nominees using audience demand data, not just critical buzz.
- Author: Fabric.Media Editorial
- Tags: Measurement, Lucas Manfredi, NALIP Awards study on Latino honoree audience demand

**Why it matters.** The move follows Parrot’s Television Academy deal, extending third-party audience-demand data further into how the industry defines and rewards success beyond critical acclaim.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=fabric.media) *·* [*Lucas Manfredi*](https://fabric.media/tag/by-lucas-manfredi/) *·* [*read the original*](https://www.thewrap.com/industry-news/awards/nalip-awards-parrot-analytics-audience-demand-analysis-partnership/?ref=fabric.media)*.*