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# Netflix could add music videos to compete with YouTube on watch time
- URL: https://fabric.media/netflix-could-add-music-videos-to-compete-with-youtube-on-watch-time/
- Published: 2026-08-25T23:22:36.000Z
- Updated: 2026-09-04T15:03:41.000Z
- Description: A newsletter floats Netflix licensing music videos, since video podcasts are only 6% of YouTube watch time versus 33% for music videos. It suggests an ad-supported tier plus a premium add-on, mirroring how YouTube and Spotify monetize music and audiobooks.
- Author: Fabric.Media Editorial
- Tags: Streaming, Simon Owens, Amazon quietly wins the streaming wars as a channels marketplace

*Signal from* [*Simon Owens’s Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric.media/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/every-streaming-company-suddenly)*.*