Daytime TV is a growing reach opportunity for advertisers, as new data from iSpot reveals.

The report from iSpot dives into daytime TV advertising from Labor Day 2022 through Memorial Day 2023, and uncovers a 1.3% year-over-year increase for household TV ad impressions during daytime. At the same time, primetime dipped nearly 3% year-over-year.

What’s strange is that even though it’s known tourism is an important economic contributor for decades, this is San Francisco’s first time taking out TV ads. Perhaps understandably, local leaders may have felt The City was its own best advertisement.

Linear TV may still be on the decline, but new data from iSpot.tv showed daytime’s spotlight getting a bit brighter based on growth in TV ad impression deliveries.

Adding to the confusion is the reality that this year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. Between VideoAmp, iSpot and Comscore (the latter which national buyers paid less attention to since it seems to be focused more on local measurement), Nielsen will not be the only currency used to plan, buy and post by media agencies.

Sam’s Club tracked engagement, likability, audience sentiment, shares and views, working with TV ad measurement and analytics company iSpot.tv to see how the holiday spot performed in comparison to broadcast TV spots from other retailers.

Daytime may not be the new primetime, but at a time when linear viewing is shrinking, new research from iSpot.tv shows daytime programming growing and grabbing a bigger share of viewership.

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, according to a new report from iSpot.tv, which says many networks and advertisers are putting a new emphasis on the genre.

Gen Z expects brands to be responsive, interactive, and transparent. They want to have a two-way conversation with you, not just receive one-way messages. According to a CM Group report, 58% of Gen Z respondents said they want brands to respond to their comments on social media. For example, Wendy’s, a fast-food chain, has mastered the art of social media engagement by using humor, sass, and pop culture references to interact with its followers and other brands.

"QVC+ and HSN+ brings our most comprehensive livestream shopping experience to Vizio Smart TV users," said David Apostolico, senior vice president of platform strategy, development and distribution, vCommerce ventures at Qurate Retail Group. "We already have many fans enjoying QVC and HSN on Vizio WatchFree+.

TV measurement company iSpot.tv gave Datacenter Weekly an exclusive first look at its new Daytime TV Transparency Report, which examines the daypart’s top advertisers, programming and networks from Labor Day 2022 through Memorial Day 2023, as ranked by TV ad impression.

With the NBA finals in full swing, creator marketing platform CreatorIQ dug into the data to reveal which NBA teams generated the most social engagement during the 2023 season — and it's California lovin' when it comes to Earned Media Value* (EMV).

On what would have been HEKLINA’s Birthday on Saturday, June 17 The Palm Springs Cultural Center will be celebrating her life love, laughs, and filthy jokes. The party will be hosted by Mario Diaz, Vanity Halston and Anita Treadmill with performances by her friends: Deven Green & Handsome Ned, Mutha Chucka, Monistat and Matthew Martin & Andy Clements

As one of the biggest companies in the world, McDonald’s is also a regular sponsor of queer media, including the annual variety special House of Pride on queer streaming network Revry, and LGBTQ+ awards like the Queerties and the Out100.

Tubular Labs, the leader in global social video intelligence, today released findings around U.S. viewership trends from their Audience Ratings product – giving insight into de-duplified, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

Since 2000, MassiveMusic, a company by Songtradr, has been hosting legendary parties which have earned a reputation as the must-attend events of Cannes Lions. Over the last decade, Media.Monks has joined the picture to take the annual party to even greater heights, all without needing to consult ChatGPT for a list of potential themes.

You know the story by now — a few hundred channels sourced from all sorts of places. (Though a quick look at the channel guide and you’ll quickly notice that Pluto TV is featured prominently, so suffice it to say you’ll find all sorts of Pluto/Paramount content on board.)

The launch is said to reflect Qurate Retail Group's strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms. The QVC+ and HSN+ streaming experience is available to more than 100 million internet-connected homes across the US.

“We believe that shopping is an integral part of our daily lives, and we are committed to bringing convenience and innovation to Vizio Smart TVs,” said Chris Tanquary, senior director of business development at Vizio.

QVC® and HSN®, world leaders in multiplatform video commerce (“vCommerce”), have launched their free, interactive streaming shopping service on VIZIO (NYSE: VZIO) Smart TVs. The QVC+ and HSN+ combined streaming experience offers millions of VIZIO users QVC and HSN’s most robust video commerce experience, with live, on-demand and streaming-only content together in one, easy-to-use, fully shoppable app.

With 273.9 million national TV ad impressions, Ram Trucks owns the top commercial on iSpot’s ranking of most-seen auto TV ads for May 22-28. The spot, featuring music by rock band Greta Van Fleet, portrays people from various walks of life taking advantage of the features and versatility provided by Ram. Cable networks delivered top impression counts, led by MSNBC (21.8 million TV ad impressions), ESPN (14 million) and Paramount Network (12.5 million).