A case in point is a recent campaign run by a utility company. The initiative leveraged targeted CTV ads, delivered through VIZIO TVs, to audiences in specific zip codes within their service area. This approach highlights the capability of CTV, enabled by platforms such as VIZIO, for delivering precision-targeted content in diverse demographic contexts, encompassing both urban and suburban areas.

Rinvoq, AbbVie's JAK inhibitor, was the No. 1 pharmaceutical brand by estimated TV ad spend for May, according to iSpot.tv data recently shared with FiercePharma. It shelled out an estimated $32.8 million across three TV ads during the month, and increase from its April outlay of $28.6 million.

Alkermes spent big in May for its schizophrenia and bipolar drug Lybalvi’s new TV spot as it looked to dovetail its messaging with Mental Health Awareness Month and switch up its initial soft launch into a hard commercial run.

When executed correctly, email marketing is a highly effective channel for dealerships. The average expected ROI is $40 for every $1 you spend on email marketing – Oberlo. Personalization is key to creating emails that convert. Research by Campaign Monitor shows that 74% of marketers say personalization increases customer engagement and that sales increase because of using personalized experiences.

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Paul Kontonis, the Chief Marketing Officer for Revry, a streaming network launched in 2016 that focuses on queer content and creators, also emphasizes three key ideas that he says “we knew we needed to do when launching our FAST channel”:

The featured organizations — Taskrabbit, Rokt, Madhive, Flatiron Health and Qualtrics — have demonstrated a commitment to combating stigma and nurturing safe, inclusive workplaces. They achieve this through a number of equity-minded initiatives, such as LGBTQIA+ employee resource groups and Slack channels, pronoun policies, access to gender neutral bathrooms, and robust benefits for gender-affirming treatment and inclusive family planning.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 29 through June 4, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

iSpot.tv, the real-time TV measurement company, today released its Daytime TV Transparency Report, highlighting key trends during daytime from this past TV season (Labor Day 2022 through Memorial Day 2023). Notably, the report shows that daytime household TV ad impressions on linear grew 1.3% year-over-year.

TV ads viewed grew in the 2022-23 season on daytime TV, according to a report from iSpot. Key finding include:

Total spend for the top 10 in May hit $203.1 million, a big jump on the $177.3 million spent during April, as pharmas appear to be digging a little deeper into their ad spend budgets.

Check out the top 10, as complied for Fierce Pharma Marketing by real-time ad trackers at iSpot, below.

This was among the key findings of research by iSpot.tv which showed that in total from 5 September 2022 to 29 May 2023, there were 860.3 billion household TV ad impressions delivered during daytime on linear TV, up 1.3% year-over-year.

Creating a consistent sound or soundtrack that is as synonymous with your brand as your logo or products themselves is a powerful tactic in any industry, but particularly suitable for verticals like the beauty industry when so many other elements of branding are fragmented.

Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 29 through June 4, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

VIZIO Ads found the campaign proved a big awareness driver for homeowners and residents in the service area. Exposure to the media led to significant increases in major performance indicators, including Aided Awareness (+6.8 pts) and Ad Recall (+6.9 pts), indicating the media left a lasting impression on its target audience.

Vizio Ads says its connected TV campaigns can help local advertisers connect with viewers in their service areas.

In a case study, Vizio showed how a utility company was able to build awareness among a very specific audience within its service footprint.

TV ads viewed grew in the 2022-23 season on daytime TV, according to a report from iSpot. Key finding include:

Viewership: iSpot.TV didn’t share ad spend figures for this year, but said regular season games that aired live nationally on ABC, ESPN, TNT, and NBA TV saw about 29 billion household TV ad impressions.