A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising. The campaign, carried out through Vizio TVs, employed a precision-targeting strategy focusing on specific zip codes in the company’s service area. The full report is available for download at TVRev.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CNN delivered 33.5 billion ad impressions in the first quarter of 2023, down from 44.8 billion impressions in the same quarter last year, according to data from iSpot.tv. Interest in news was high in the year-ago period, as Ukraine invaded Russia in February 2022. Across all CNN linear programming, there were 1.4% fewer ad airings year-over-year in the first quarter, and 8.7% fewer ad airings during primetime.

So proclaimed iSpot.TV’s George Castrissiades during the Advertising Research Foundation’s (ARF) “Attention 2023” Summit Wednesday at Fordham University in New York City.

Chartbeat, a content analytics platform for publishers backed by Cuadrilla Capital, made acquisitions: Tubular Labs is a social video analytics company, and Lineup Systems

According to Tubular Labs, the most-watched video on the Old Spice channel is “Taking Stock.” Uploaded on Feb. 4, 2019, it has 61.6 million views and 40,500 engagements.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023, according to the Influencer Marketing Benchmark Report.

Wunderkind is a performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads without cookies or logins, giving returns at a scale that’s not otherwise possible.

Wunderkind, the leading digital marketing solution for performance marketing and advertising, today announced the launch of WunderKIND Ads, a new “kinder” ads solution that helps publishers and advertising partners deliver unparalleled, user-first ad experiences.

“Over the past few years, advancements in measurement solutions have enabled creator marketing to be compared alongside traditional digital channels,” said Conor Begley, Chief Strategy Officer at CreatorIQ.

Passive investing in an index fund is a good way to ensure your own returns roughly match the overall market. When you buy individual stocks, you can make higher profits, but you also face the risk of under-performance. Investors in VIZIO Holding Corp. (NYSE:VZIO) have tasted that bitter downside in the last year, as the share price dropped 27%. That falls noticeably short of the market return of around 3.9%. VIZIO Holding may have better days ahead, of course; we've only looked at a one year period. It's down 28% in about a quarter.

In the latest installment of its ongoing Music of Business series, Songtradr applied its MusicIQ analysis to the UK beauty industry, measuring the effectiveness of the music choices among the top 10 brands in the category.

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today released survey findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives.

Some additional findings include…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

In the pharma industry, TV ads frequently follow a similar formula: highlight patients before and after treatment, accompanied by cheerful music and voiceovers detailing the drug’s benefits, and then seemingly racing through potential side effects at the end to adhere fair balance mandates. One example of this formula is female birth control ads. A visit to iSpot.tv and a perusal of their “Female Contraceptives TV Commercials” section reveals multiple spots adhering to this template.

A white paper, commissioned by IRIS.TV and written by TVREV’s Alan Wolk and Jason Damata, laid out how there isn’t uniformity in the metadata around programming on CTV, which each programmer maintaining their own taxonomy.

According to a recent study by CreatorIQ, an end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, marketers are shifting ad dollars traditionally spent on digital advertising to creator-led marketing initiatives.

AI already plays a significant role in programmatic advertising on connected TVs, according to said Jeff Fagel, chief marketing officer at Madhive, which runs a demand-side platform that uses machine learning. “Programmatic advertising moves fast,” Fagel said, “you have a tenth of a second to make a decision.

Madhive, the technology company engineered for modern TV advertising, has hired Jon Kaplan as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalize on the streaming era with a programmatic solution.