Campaign Monitor is an email marketing software trusted by leading brands and agencies worldwide. It offers a powerful yet user-friendly interface, allowing you to create professional-looking emails without any coding knowledge. Campaign Monitor provides robust automation features, including behavioral triggers and customer journeys. Its advanced analytics and reporting give you insights into campaign performance, while its extensive template library helps you create visually stunning emails effortlessly.

The Independent Streaming Alliance officially formed on Friday, bringing together companies like Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, FrndlyTV, kweliTV, Revry, Scripps, Tastemade, Trusted Media Brands and Vevo.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

Vizio’s WatchFree+ is one FAST service that’s regularly producing seasonal content. In April, WatchFree+ rolled out its Spring Showcase featuring curated content like home improvement, reality shows and documentaries. The Spring Showcase followed Vizio’s Fall Fest, which launched last October as WatchFree+’s first programming event.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

To help celebrate its 50-year anniversary, Hershey’s Chocolate World in Pennsylvania unveiled a new attraction featuring music composed and created by Songtradr creative agency MassiveMusic.

A new trade group, The Independent Streaming Alliance, announced its official formation. The group will leverage their reach to work collaboratively with consumers, platforms, regulators, and media. Founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo. “The formation of the ISA is long overdue,” said Philippe Guelton, Chief Revenue Officer at Chicken Soup for the Soul Entertainment.

New research from creator marketing platform CreatorIQ reports that advancements in measurement have made that path clearer to see—and as a result, more brands are diverting digital advertising budgets to influencers and other creator-led marketing initiatives.

And so, on Monday, independent streamers, including Tastemade, Revry, Future Today and kweliTV, banded together to form the Independent Streaming Alliance (ISA). By collectively marketing a combined 2,200 streaming endpoints to advertisers and distributors, the ISA hopes to help each platform better compete.

Members of the new Independent Streaming Alliance (ISA) include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands) and Vevo.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for June 5-11, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Price Is Right was the top game show in watch-time from Jan. 1 to May 31, 2023, according to data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

The “TV data guys,” with Samba TV and LG Ads among the still-emerging market leasers. TV set manufacturers such as LG, Vizio and Samsung have for many consumers replaced CTV devices as their means of accessing streaming apps. This space will clearly consolidate, but if you want a comprehensive view of what consumers are really watching, this data is a key ingredient in any future ad currency solution.

Innovation is everywhere in the CTV and streaming market, creating better viewer experiences and more value for content providers. What does the near-term roadmap look like, where are resources being focused, what key challenges are being addressed, and most important, what does all of this mean the CTV market will look like in 2-3 years? Join a high-impact discussion by experts who chart out CTV’s innovative future.

It calls itself a technology company “engineered for modern TV advertising.” As of today, it is poised to get a huge investment courtesy of the Private Equity business within Goldman Sachs Asset Management.

“Since inception, Madhive has been on a mission to modernise and simplify the ad-tech ecosystem. We purpose-built the Madhive platform in anticipation of the growth of streaming TV — investing in engineering, technology, and infrastructure,” said Adam Helfgott, Founder & CEO of Madhive. “Our growth stems from collaborating with partners to solve a host of their unique requirements. Through our fully end-to-end tech stack for TV advertising, media sellers and advertisers have the flexibility and tools to reach streaming audiences efficiently at scale.”

With its cash in hand, MadHive is turning its attention to measurement and attribution. If it can buy tech to make programmatic CTV more measurable, marketers will increase their spend.

We’re certainly humbled by the $300 million commitment,” Potts says. “MadHive is approaching a $1 billion dollar valuation. So that was a very meaningful conversation to us, to have them really trust us to run the business in full and be a partner that could sit on our board and could offer resources.

Why it matters: The investment signals momentum for an industry reeling from a market slowdown, and is one of the largest ad tech deals since January 2022, according to data from Luma Partners.