Truthset, the leading data validation-as-a-service offering, announced today that Experian, a leading global information services company, has joined the Data Collective.

Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective.

The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data.

NBCUniversal’s Peacock is the first platform to use a new content discovery feature that ties into Vizio’s WatchFree+ free, ad-supported/FAST streaming app and smart TV interface.

The Vizio feature, Content Connections, allows users to switch directly from WatchFree+ to streaming subscription services.

Notably, Windy City Rehab has the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

What comes to your mind when you think daytime TV? Is it the long-running game shows or all the drama and intrigue of soap operas? iSpot's recent report dives into the data for this daypart to reveal current trends, including the top programs by share of daytime TV ad impressions.

The new Independent Streaming Alliance (ISA) calls itself “a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.”

Madhive, a connected TV advertising platform, has raised $300M in additional funding from investors that include Goldman Sachs Asset Management. Madhive was founded by Adam Helfgott, Stacy Huggins, and Tom Bollich in 2016.

The preview channel will be available for a three-week period, during which Vizio viewers can enjoy a preview of more than 16 popular Peacock titles and connect directly with the Peacock app to discover even more entertainment available through the premium subscription service.

Vizio on Wednesday debuted a new content discovery feature tied to its WatchFree+ service and smart TV interface, with NBCUniversal’s Peacock signed on as its first content partner.

The new feature, called Content Connections, means users can move directly from Vizio’s free ad-supported streaming TV (FAST) WatchFree+ environment to popular subscription services.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Original research of 1,000 consumers in Wunderkind’s ‘Industry Pulse: Consumer Spending During Economic Uncertainty’ report showed that while UK shoppers are expressing caution, especially around non-essential and luxury purchasing, 42% plan to maintain their usual levels of eCommerce spend throughout 2023.

Madhive, a New York-based advertising software platform for TV, agreed to raise $300 million from the private equity business within Goldman Sachs Asset Management.

The fact is that the TV marketplace is going to push Netflix in that direction, especially as linear audience holdouts increasingly transition to streaming environments.

For instance: Seven of the 11 most-watched shows on national linear TV this past week were sports, according to Inscape data. And we’re not even in fall, when premium sports programming is at its peak.

The Peacock Preview Channel includes access to “A Friend of the Family,” “Bel-Air,” “Below Deck Adventure,” “Below Deck Down Under,” “Below Deck Mediterranean,” “Dr. Death,” “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “The Real Housewives Ultimate Girls Trip,” The Traitors,” and “Vanderpump Rules,” among others.

With this launch, Vizio also introduces Content Connections, a new interactive feature that offers users a seamless way to move between Vizio’s WatchFree+ environment and popular subscription services. During Peacock Preview viewing, users are presented with intuitive messages and a direct connection to watch additional episodes and entertainment in the Peacock streaming app.

It looks like VIZIO smart TV owners are getting an influx of premium content for a limited time. Over the next three weeks, VIZIO’s free streaming hub WatchFree+ will host a selection of free episodes from more than 16 fan-favorite movies and series from NBCUniversal’s Peacock streaming service.

“As the exclusive home to the Peacock Preview channel, our millions of WatchFree+ viewers have access to a world-class collection of hit shows, originals, and beloved Peacock titles,” said Katherine Pond, Group Vice President, Platform Content & Partnerships at VIZIO.

For three weeks, Vizio users will be able to sample a selection of 16 Peacock series on an exclusive Peacock Preview channel. For a limited time, the Peacock Preview will be featured on the Vizio home screen.

Less money spent on TV may provide an opportunity for radio. According to iSpot.tv, automakers spent nearly 20% less on national TV in May compared to a year ago. In May 2023, automotive spending on TV ads was $156.2 million, compared to $193.3 million in May 2022. However, household TV ad impressions rose nearly 4% year-over-year, iSpot.tv says, from 26.3 billion to 27.4 billion.

Estimated national TV ad spend in May for the automotive industry was down about 19.2% year-over-year, according to iSpot.tv data recently shared with MediaPost. Auto brands spent an est. $156.2 million, compared to $193.3 million in May 2022. Total household national TV ad impressions, on the other hand, were up about 3.9% year-over-year to 27.4 billion.