CreatorIQ recently released our annual Influencer MarketingTrends Report — a survey of hundreds of brands, agencies and creators — designed to shine a light on the most important trends worth following, noting both where we’ve been, and where we’re going.

Amazon (No. 1 in the Top 1000), Walmart (No. 2), and Home Depot (No. 4) are all experimenting with shoppable TV, too. Amazon tested shoppable ads during the first-ever Black Friday NFL game it streamed this year. Walmart inked a deal with NBCUniversal in November to place shoppable ads on the streaming platform Peacock. The ads gave consumers the chance to buy Walmart items featured in select Bravo shows. And Home Depot released a branded content series with Vizio in 2023.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

iSpot, an audience measurement firm, has introduced new streaming measurement capabilities. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said. The tools provide a streaming-first cross-platform view, according to iSpot, and includes co-viewing metrics derived from the TVision panel.

“ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors,” Ad Age’s Jack Neff reports.

Data is presented in what iSpot says is the industry's 'first streaming competitive dashboard, tapping proprietary technologies to track and catalog where advertising appears within streaming services across a pool of more than 900 publishers and services. Tools also include an Industry Share of Voice (SOV) metric which estimates the percentage of impressions for the entire industry that are bought by a given advertiser.

MyPillow was Fox’s second-most-frequent advertiser in 2023, trailing only the supplement company Balance of Nature, according to data provided to The Post by ad-tracking company iSpot.tv.

“While most of humanity is benefitting from the shift to streaming, sports fans are sort of fucked,” says Alan Wolk, cofounder of the media analysis firm TVREV. “It’s like, ‘Where do I watch the game? Where is it? Do I have to subscribe to this new service now that I don’t really care about? And I don’t even know where it is.’ And all that. There’s a lot of anger.”

“I joined as president in 2020 after a fantastic experience at Crocs where I helped Andrew Rees turn Crocs around,” Reilly said in a Wednesday interview on Creator IQ’s “Earned” podcast. “I like to think I had a hand in reshaping the brand, and that had granted me the opportunity to become president of Stanley in 2020. And we were a $70 million brand that appealed to guys with a green bottle that was 107 years old, and is one of the greatest products in history.:”

Ram Trucks is the most-seen brand on iSpot’s ranking, with two ads credited with a combined 337.7 million national TV ad impressions.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media that number would exceed 20 million. This scale further validates the value independent streamers and content creators represent and the reason the ISA was formed – to develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion.

Alt measurement and currency vendors used CES as an opportunity to flaunt updates to their measurement tools, including iSpot, which unveiled upgrades focused on reach and frequency for ads specifically on connected TVs rather than including streaming measurement as an add-on to linear.

Among the other major TV vendors, Samsung uses its homegrown Tizen TV operating system. Vizio (VZIO) uses its proprietary SmartCast operating system for its televisions.

Keenly aware of this sentiment, both Comscore and iSpot tout the fact they don’t sell any media.

And, to be fair, VideoAmp has been able to gain at least some market share in the TV currency space among both programmers and agencies over the past year.

The iSpot 2023 Transparency Report identified 35,225 distinct brands and over 647K unique creatives that appeared on TV in the calendar year across broadcast, cable and streaming. The diversity of channels and sources brands are using to reach viewers underlines the complex challenges advertisers face in obtaining a complete view of TV ad exposure and impact, iSpot said.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Last October the forum tapped measurement vendor iSpot for an independent study in an effort to help quantify the ten founding ISA members’ combined value, including Allen Media Group. iSpot found the indie streamers collectively reach around 17.9 million U.S. TV households, or nearly 15% of the country. With the latest additions, ISA said that figure would exceed 20 million – further validating the scale and value ISA members bring to the table.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CNBC, drawing upon data from iSpot.tv, reported that Doritos held the second-highest number of Super Bowl ads from 2010-2020, with the company dropping a whopping $24.4 million on these ads alone in five years.