The study appears this week in the Proceedings of the National Academy of Sciences. The research was funded by the National Science Foundation, NOAA, and the U.S. Department of Energy. It was co-authored by scientists from the University of California, Los Angeles; University of California, Santa Barbara; Cornell University; Polar Bears International; and Columbia University.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In Q2 of 2023, a CPG giant came to VIZIO to help draw attention to its first global brand campaign in over 150 years. VIZIO Ads was proud to play a significant role by providing the company with prime placement on our most valuable piece of advertising real estate — the VIZIO Home Screen.

Although household TV ad impressions and TV advertising airings grew in 2023, national TV advertising spend fell 4.7% to $43.71 billion versus 2022, according to iSpot.tv.

While new weight loss drugs may have impacted the content of seasonal diet company campaigns, spending wasn’t drastically altered. Between Dec. 26, 2022 and Jan. 5, 2023, weight loss brands spent $41.9 million on linear TV ads alone, according to iSpot. This season’s estimated spend is slightly lower, with weight loss brands (excluding pharmaceuticals) spending $39.6 million between Dec. 26, 2023 and Jan. 10, 2024.

In the meantime, Shepard said, Roku is ironing out its measurement approach by partnering with several of the top CTV measurement vendors – iSpot, VideoAmp and Comscore – to give advertisers more choice, although she didn’t detail how Roku differentiates between these providers.

Household TV ad impressions rose 1.8% to 8.5 trillion in 2023, but spending on national linear TV slipped 4.7%, to $43.71 billion, according to iSpot’s “2023 in Review: TV Transparency Report.” With viewership down, commercial load was up – to the tune of +4.71% for NBC, 4.45% for Fox, 1.74% for CBS and 1.09% for ABC.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Great question—yes, it does! Some TV commerce is curated through partnerships, such as a shoppable series created by Vizio and Home Depot to promote the store’s holiday product line. But emerging versions of shoppable TV use AI to match in-show items with similar products available in the viewer’s market. While these formats will also factor in sponsors and retailer inventory, they also create more opportunities for media companies based on audience targeting.

A recent global consumer trends index report by the global firm Marigold highlights some challenges that today’s marketers face on multiple fronts.

These challenges include building customer trust, delivering value, and navigating economic uncertainty while balancing data privacy and personalization, especially as third-party cookies crumble.

Brit Starr is senior vice president of marketing for CreatorIQ, an influencer marketing platform for more than 100 of the world's most valuable and innovative brands and agencies. Think of CreatorIQ as the Salesforce of the influencer economy. Clients include Nestle, AB InBev, Disney, and of course, poppi. Brit has a decade of leadership experience in marketing and consulting at consumer brands, including Shiner Beer, Verve Coffee Roasters, Lyft, and Guitar Center.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers.

The study appeared in the Proceedings of the National Academy of Sciences. The research was funded by the National Science Foundation, NOAA, and the U.S. Department of Energy. It was co-authored by scientists from the University of California, Los Angeles; University of California, Santa Barbara; Cornell University; Polar Bears International; and Columbia University.

Every year, GLAAD also honors a select group of projects in the non-competitive special recognition category. This year’s honorees include The Dads (Netflix), Drag Latina (Revry / LATV), El Sabor de Navidad (Vix), Enamorándonos (Univision), Love in Gravity, Relighting Candles (Hulu), Renaissance: A Film by Beyonce (AMC Theatres), The Tennessee Holler, Wendy, perdida pero famosa (Vix), and Yes I Am: The Ric Weiland Story.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, according to the latest data from leading performance marketing solution, Wunderkind.

Marigold’s 2024 Global Consumer Trend Index takes a deep dive into how brands should approach relationship marketing this year, revealing customer preferences and behaviors around personalization, privacy, messaging, advertising and brand loyalty. The overarching theme? Brands should find their people, get to know them and then make them superfans.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.

For example, according to Marigold’s 2023 Consumer Trends Index, a third of consumers swapped their favorite brand in 2022, with the loyalty program, the customer experience and data privacy issues as central issues. However, the same study found almost 70% of consumers identified the loyalty programs as significant to sustaining their long-term loyalty.

It’s wise to consider this in the light of recent news that smart television manufacturer Vizio will be sharing data from TV tuners through its data division, Inscape. The company says that 22 million TVs are opted-in, and that data will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.

Notably, Moonshiners gets the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).