ADAM BERGMAN (VIZIO ADS): How we talk about business outcomes is the thing I'm most excited about this year. A CPG company wants to sell a tube of toothpaste; the QSR wants you rolling through the drive-thru and coming in-store. Whether you're on the buy side, sell side, ad technology, big data, whatever it is, we need to be talking about what an actual brand wants to achieve with a real consumer.

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share.

Although the NFL has started experimenting with having some games only available on streaming, the sport continues to absolutely crush it for linear TV, especially with the playoffs in full swing.

Novartis did not respond to a query about when and where the Kisqali TV ad aired. According to iSpot.tv, the commercial aired from 5 December 2022 through 12 September 2023 with 6,600 airings and an estimated national TV ad spend of $46.5m.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV measurement company iSpot.tv revealed its new 2023 TV transparency report, highlighting key data takeaways from the last year, across all of TV advertising. As TV becomes increasingly fragmented across linear and streaming, iSpot believes this level of transparency is crucial for advertisers to understand where audiences are migrating, where ad reach value can be located and, in a more complete fashion, how the ad market is performing overall.

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet.

The study, a collaborative effort involving scientists from various esteemed institutions, including UCLA, UCSB, Cornell University, Polar Bears International, and Columbia University, delved into decades of atmospheric data.

The study appears this week in the Proceedings of the National Academy of Sciences. The research was funded by the National Science Foundation, NOAA, and the U.S. Department of Energy. It was co-authored by scientists from the University of California, Los Angeles; University of California, Santa Barbara; Cornell University; Polar Bears International; and Columbia University.

The report, published in the Proceedings of the National Academy of Sciences this week, was funded by the National Science Foundation, NOAA, and the U.S. Department of Energy. It was co-authored by co-authors from the University of California, Los Angeles, University of California, Santa Barbara, Cornell University, Polar Bears International, and Columbia University.

CreatorIQ expanded its reach from sports to retail, aligning with the growing influencer marketing trends in these sectors, while continuing to strengthen its presence in beauty, fashion, and food & beverage. The year also saw a surge in short-form video popularity across platforms like TikTok, Instagram, Snapchat, and YouTube Shorts, with Instagram’s Reels and Stories, and TikTok’s viral potential leading the way.

Roku, Amazon, and Vizio use that ad revenue (buttressed by the cash they make from selling data about user viewing habits) to subsidize the cost of their budget-priced TVs and streaming hardware.

The details: “The data from more than 22 million opted-in Vizio TV households will help put local stations, whose data previously came mainly via the Nielsen panel or cable set-top boxes, on an even playing field with national networks in counting over-the-air and smart TV viewership,” Neff notes.

Hotel groups spent $173 million on national TV ads last year, according to data estimates by iSpot, a TV measurement company.

Apple has been running the Vision Pro ad during National Football League games, according to iSpot.tv, which measures ad spending. Apple spent $6.4 million on the spot during the second week of January. By comparison, it spent $9.3 million on an iPhone ad in the first week after the release of the iPhone 15 last September.

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

With 267.9 million national TV ad impressions, Hyundai’s “Stretch” takes first place on iSpot’s ranking of the most-seen auto TV ads for Jan. 8-14.

According to iSpot.tv, which measures ad spending, Apple ran the Vision Pro ads during National Football League games. Apple spent $6.4 million locally in the second week of January. By comparison, the company spent $9.3 million on an iPhone ad in the first week after the iPhone 15 was released last September.

While VideoAmp attracts new clients with campaign planning tools, iSpot is better known for cross-screen attribution and demo-based guarantees.

Which would explain why insiders claim the two had initial talks about a potential merger. Neither company confirmed these talks. But, in my opinion, it’s a potential merger that makes sense.

The company spent nearly $10 million in the last half of 2023 on national linear TV commercials, with nearly a fifth of that going to the “Snoop Dogg Goes Smokeless” ad, according to TV ad measurement firm iSpot.tv. The company also ran ads with holiday themes and other messages.