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# NFL ad revenue stays 80% linear even as streaming catches up elsewhere
- URL: https://fabric.media/nfl-ad-revenue-stays-80-linear-even-as-streaming-catches-up-elsewhere/
- Published: 2026-09-17T15:27:56.000Z
- Updated: 2026-09-17T15:27:57.000Z
- Description: EMarketer’s Ross Benes says the NFL still draws over 80% of ad revenue from linear TV, four times streaming’s share, even as converged TV in the broader market nears parity.
- Author: Fabric.Media Editorial
- Tags: Streaming, TVREV podcast: NFL and broadcast TV

**Why it matters.** Advertisers keep paying premium linear rates, with Sunday Night Football spots topping one million dollars, because the NFL still delivers mass reach nowhere else on TV.

*Signal from* [*TVREV*](https://tvrev.com/?ref=fabric.media) *·* [*read the original*](https://www.tvrev.com/news/is-the-nfl-keeping-broadcast-tv-alive?ref=fabric.media)*.*