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# Nielsen launches local college football fandom index, tops with Birmingham
- URL: https://fabric.media/nielsen-launches-local-college-football-fandom-index-tops-with-birmingham/
- Published: 2026-09-03T16:05:29.000Z
- Updated: 2026-09-03T16:05:29.000Z
- Description: Nielsen expands its Scarborough Fandom Index franchise to college football, ranking local markets on eight engagement metrics. Birmingham, Des Moines/Ames, Columbus, Omaha and Knoxville top the list, led by mid-size markets near flagship programs.
- Author: Fabric.Media Editorial
- Tags: Measurement, Nielsen Scarborough College Football Fandom Index launch

**Why it matters.** Advertisers targeting college football fans now have a market-level currency beyond linear ratings, pointing dollars toward mid-size DMAs over large coastal metros.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=fabric.media) *·* [*read the original*](https://www.nielsen.com/insights/2026/college-towns-and-powerhouse-programs-launching-the-nielsen-scarborough-college-football-fandom-index/?ref=fabric.media)*.*