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# OpenAI launches conversational ads and CRM, ecommerce integrations for ChatGPT
- URL: https://fabric.media/openai-launches-conversational-ads-and-crm-ecommerce-integrations-for-chatgpt/
- Published: 2026-09-17T15:27:40.000Z
- Updated: 2026-09-17T15:27:40.000Z
- Description: OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Leroy Leo, OpenAI tests ad format that opens a chat, not a website

**Why it matters.** With HubSpot and Shopify integrations live, advertisers already running campaigns in those platforms can add ChatGPT Ads without building new workflows, lowering the barrier to test OpenAI’s ad inventory.

*Based on reporting by* [*reuters.com*](https://www.reuters.com/business/media-telecom/openai-tests-advertiser-sponsored-agents-expands-ai-tools-chatgpt-ads-2026-09-16/?ref=fabric.media) *—* [*Leroy Leo*](https://fabric.media/tag/by-leroy-leo/) *·* [*openai.com*](https://openai.com/index/reimagining-advertising-with-ai/?ref=fabric.media)*.*