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# OpenAI’s ChatGPT ad business hits $1bn run rate
- URL: https://fabric.media/openais-chatgpt-ad-business-hits-1bn-run-rate/
- Published: 2026-09-05T13:43:35.000Z
- Updated: 2026-09-05T13:43:35.000Z
- Description: OpenAI’s advertising business reached $1 billion in annualised revenue run rate, with ads now shown to most of ChatGPT’s 1 billion weekly users across more than 40 countries since the February US pilot.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Dana Lee, VML exec on Meta settlement, Paramount, ChatGPT ads

**Why it matters.** Advertisers gain a new scaled inventory source as OpenAI leans on ad revenue to help justify its $852 billion valuation ahead of an IPO.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric.media) *·* [*Dana Lee*](https://fabric.media/tag/by-dana-lee/) *·* [*read the original*](https://www.exchangewire.com/ew-podcast/vmls-brian-yamada-on-metas-18bn-settlement-california-vs-paramount-and-chatgpt-ads/?ref=fabric.media)*.*