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# Pharma brand Ibsrela makes its TV debut with CTV-first buy
- URL: https://fabric.media/pharma-brand-ibsrela-makes-its-tv-debut-with-ctv-first-buy/
- Published: 2026-09-15T23:19:31.000Z
- Updated: 2026-09-15T23:19:31.000Z
- Description: Ardelyx launched its first TV ad for IBS-C drug Ibsrela on September 1, running solely on connected TV via Netflix, Hulu, Prime Video and Peacock.
- Author: Fabric.Media Editorial
- Tags: Streaming, Les Luchter, Ibsrela IBS-C CTV ad campaign

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric.media) *·* [*Les Luchter*](https://fabric.media/tag/by-les-luchter/) *·* [*read the original*](https://www.mediapost.com/publications/article/417952/because-i-can-ibsrela-battles-ibs-c-with-ctv-ca.html?ref=fabric.media)*.*