> ## Content Index
> Fetch the complete content index at: https://fabric.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# Retail media creative, not just placement, is deciding sales lift
- URL: https://fabric.media/retail-media-creative-not-just-placement-is-deciding-sales-lift/
- Published: 2026-09-09T18:46:39.000Z
- Updated: 2026-09-09T18:46:39.000Z
- Description: EMARKETER’s latest guidance argues that as retail media inventory becomes commoditized, the creative shown in on-site and off-site placements is what separates campaigns that convert from those that don’t.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Christopher Wood, Creative design in retail media campaigns

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric.media) *·* [*Christopher Wood*](https://fabric.media/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/driving-purchases-with-right-creative-retail-media-campaigns?ref=fabric.media)*.*