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# Retail media forecast to top $200 billion in 2026
- URL: https://fabric.media/retail-media-forecast-to-top-200-billion-in-2026/
- Published: 2026-09-03T16:06:06.000Z
- Updated: 2026-09-03T16:06:07.000Z
- Description: WARC Media forecasts global retail media spending will hit $200.4 billion in 2026, then climb 11.5% to $223.4 billion in 2027. The growth keeps outpacing most other ad channels as retailers expand where sponsored placements can appear.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Rob Williams, Retail media spend to top $200 billion

**Why it matters.** Brands must keep shifting budget toward retailer-owned inventory as retail media grows faster than the broader ad market.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric.media) *·* [*Rob Williams*](https://fabric.media/tag/by-rob-williams/) *·* [*read the original*](https://www.mediapost.com/publications/article/417604/retail-media-will-top-200-billion-as-every-pixel.html?.tsrc=rss&ref=fabric.media)*.*