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# Rouge Care’s AI-bought CTV campaign returns 5x ad spend
- URL: https://fabric.media/rouge-cares-ai-bought-ctv-campaign-returns-5x-ad-spend/
- Published: 2026-09-04T04:17:55.000Z
- Updated: 2026-09-04T04:17:56.000Z
- Description: Rouge Care spent $25,000 on CTV ads bought via PubMatic’s AgenticOS, an AI system handling audience discovery, and drove over $125,000 in attributable sales during a Q2 2026 campaign built with Klever Programmatic.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Trishla Ostwal, AI agents buy TV ads for Rouge Care

**Why it matters.** Buyers now have a named case study to point to when arguing for agentic ad-buying tools over traditional programmatic desks.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric.media) *·* [*Trishla Ostwal*](https://fabric.media/tag/by-trishla-ostwal/) *·* [*read the original*](https://www.adweek.com/media/wellness-brand-rouge-care-let-ai-agents-buy-its-tv-ads-and-made-5x-its-money-back/?ref=fabric.media)*.*