<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//fabric.media/sitemap.xsl"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://fabric.media/suno-scraps-old-ai-models-rebuilds-on-licensed-music-amid-lawsuits/</loc><lastmod>2026-09-09T20:44:40.000Z</lastmod></url><url><loc>https://fabric.media/trade-desk-cuts-15-of-workforce-in-strategic-reset/</loc><lastmod>2026-09-09T20:44:38.000Z</lastmod></url><url><loc>https://fabric.media/analysts-the-trade-desks-open-web-pitch-stalled-as-buyers-wanted-price-and-ease/</loc><lastmod>2026-09-09T20:44:37.000Z</lastmod></url><url><loc>https://fabric.media/google-cloud-accenture-form-joint-unit-to-deploy-ai-into-enterprises/</loc><lastmod>2026-09-09T20:44:35.000Z</lastmod></url><url><loc>https://fabric.media/mistral-raises-eu3-billion-as-sovereign-ai-pitch-pays-off/</loc><lastmod>2026-09-09T20:44:32.000Z</lastmod></url><url><loc>https://fabric.media/meta-launches-muse-an-ai-agent-that-wants-your-email-calendar-and-payments/</loc><lastmod>2026-09-09T20:44:29.000Z</lastmod></url><url><loc>https://fabric.media/reuters-becomes-exclusive-home-for-itns-70-year-broadcast-archive/</loc><lastmod>2026-09-09T20:44:27.000Z</lastmod></url><url><loc>https://fabric.media/catgpt-creator-cat-goetze-takes-equity-stake-in-smooth-media/</loc><lastmod>2026-09-09T20:44:24.000Z</lastmod></url><url><loc>https://fabric.media/ankler-robotics-giants-could-one-day-own-the-leagues-they-now-rent/</loc><lastmod>2026-09-09T20:44:22.000Z</lastmod></url><url><loc>https://fabric.media/magnite-runs-first-agentic-ctv-campaign-in-emea-with-amnet-france/</loc><lastmod>2026-09-09T20:44:19.000Z</lastmod></url><url><loc>https://fabric.media/the-whisper-man-climbs-to-no-1-on-netflix-with-33-4-million-views/</loc><lastmod>2026-09-09T20:44:17.000Z</lastmod></url><url><loc>https://fabric.media/chatgpt-ad-buyers-get-few-controls-as-ad-relevance-issues-emerge/</loc><lastmod>2026-09-09T20:44:15.000Z</lastmod></url><url><loc>https://fabric.media/advertisers-push-openai-for-more-visibility-into-chatgpt-ad-placements/</loc><lastmod>2026-09-09T20:44:14.000Z</lastmod></url><url><loc>https://fabric.media/niche-streaming-services-grew-subscribers-14-in-first-half-of-2026/</loc><lastmod>2026-09-09T20:44:11.000Z</lastmod></url><url><loc>https://fabric.media/sky-bundle-deal-drives-disney-ad-tier-reach-up-nearly-30/</loc><lastmod>2026-09-09T20:44:09.000Z</lastmod></url><url><loc>https://fabric.media/bot-and-ai-traffic-surge-forces-marketers-to-rethink-retargeting/</loc><lastmod>2026-09-09T20:44:06.000Z</lastmod></url><url><loc>https://fabric.media/hollywood-chiefs-turn-out-for-macrons-lumiere-summit-but-stay-quiet/</loc><lastmod>2026-09-09T20:44:03.000Z</lastmod></url><url><loc>https://fabric.media/metas-teen-safety-settlement-may-not-cover-youtube-tiktok-on-tv/</loc><lastmod>2026-09-09T20:44:01.000Z</lastmod></url><url><loc>https://fabric.media/google-revamps-eu-search-results-to-comply-with-dma-warns-of-quality-hit/</loc><lastmod>2026-09-09T20:43:58.000Z</lastmod></url><url><loc>https://fabric.media/what-brands-need-to-know-about-the-creator-economys-napster-moment/</loc><lastmod>2026-09-09T20:43:56.000Z</lastmod></url><url><loc>https://fabric.media/john-lewis-builds-a-youtube-chatshow-to-get-noticed-by-ai-search/</loc><lastmod>2026-09-09T20:43:53.000Z</lastmod></url><url><loc>https://fabric.media/streaming-ad-loads-jump-18-this-year-as-streamers-chase-margin/</loc><lastmod>2026-09-09T20:43:50.000Z</lastmod></url><url><loc>https://fabric.media/bia-local-media-ad-spend-still-a-185-billion-market-despite-platform-shift/</loc><lastmod>2026-09-09T20:43:47.000Z</lastmod></url><url><loc>https://fabric.media/branded-entertainment-still-measures-a-monoculture-that-no-longer-exists/</loc><lastmod>2026-09-09T18:46:59.000Z</lastmod></url><url><loc>https://fabric.media/kalshi-becomes-no-3-sports-betting-tv-advertiser-ahead-of-polymarket/</loc><lastmod>2026-09-09T18:46:57.000Z</lastmod></url><url><loc>https://fabric.media/kalshi-cracks-top-3-in-sports-betting-tv-ad-spend/</loc><lastmod>2026-09-09T18:46:56.000Z</lastmod></url><url><loc>https://fabric.media/ipa-brits-now-consume-44-of-commercial-media-alone/</loc><lastmod>2026-09-09T18:46:53.000Z</lastmod></url><url><loc>https://fabric.media/cord-cutters-are-ditching-boxes-not-cable-tv-itself/</loc><lastmod>2026-09-09T18:46:50.000Z</lastmod></url><url><loc>https://fabric.media/ms-now-launches-dtc-streaming-membership-at-7-99-a-month/</loc><lastmod>2026-09-09T18:46:48.000Z</lastmod></url><url><loc>https://fabric.media/doj-widens-antitrust-probe-into-foxs-22-billion-roku-acquisition/</loc><lastmod>2026-09-09T18:46:45.000Z</lastmod></url><url><loc>https://fabric.media/us-linear-orders-fall-less-sharply-than-streaming-ampere-finds/</loc><lastmod>2026-09-09T18:46:42.000Z</lastmod></url><url><loc>https://fabric.media/new-streaming-series-orders-plunge-study-finds/</loc><lastmod>2026-09-09T18:46:42.000Z</lastmod></url><url><loc>https://fabric.media/retail-media-creative-not-just-placement-is-deciding-sales-lift/</loc><lastmod>2026-09-09T18:46:39.000Z</lastmod></url><url><loc>https://fabric.media/netflix-agrees-to-report-box-office-for-six-upcoming-theatrical-releases/</loc><lastmod>2026-09-09T18:46:36.000Z</lastmod></url><url><loc>https://fabric.media/iheartmedia-gives-netflix-exclusive-video-rights-to-15-top-podcasts/</loc><lastmod>2026-09-09T18:46:33.000Z</lastmod></url><url><loc>https://fabric.media/advendio-joins-agenticadvertising-org-to-back-adcp-standards/</loc><lastmod>2026-09-09T18:46:31.000Z</lastmod></url><url><loc>https://fabric.media/streaming-ad-loads-jump-18-raising-the-creative-bar/</loc><lastmod>2026-09-09T18:46:28.000Z</lastmod></url><url><loc>https://fabric.media/googles-automated-promotions-feature-ties-online-discovery-to-in-store-shopping/</loc><lastmod>2026-09-09T18:46:25.000Z</lastmod></url><url><loc>https://fabric.media/ad-sector-set-for-worst-earnings-growth-of-2026-bloomberg-data-shows/</loc><lastmod>2026-09-09T18:46:22.000Z</lastmod></url><url><loc>https://fabric.media/ftc-22-states-sue-amazon-over-deceptive-ad-auction-pricing/</loc><lastmod>2026-09-08T21:11:04.000Z</lastmod></url><url><loc>https://fabric.media/ad-techs-regulatory-clouds-gather-over-amazon-google-and-the-trade-desk/</loc><lastmod>2026-09-08T21:11:03.000Z</lastmod></url><url><loc>https://fabric.media/can-ai-predict-which-ads-will-actually-work/</loc><lastmod>2026-09-08T21:11:00.000Z</lastmod></url><url><loc>https://fabric.media/time-magazine-starts-running-ads-aimed-at-ai-agents-not-humans/</loc><lastmod>2026-09-08T21:10:57.000Z</lastmod></url><url><loc>https://fabric.media/edo-nfl-ads-outperformed-typical-primetime-spots-73-to-1-last-season/</loc><lastmod>2026-09-08T21:10:55.000Z</lastmod></url><url><loc>https://fabric.media/ipsos-exec-culture-cant-be-reduced-to-a-single-metric/</loc><lastmod>2026-09-08T21:10:52.000Z</lastmod></url><url><loc>https://fabric.media/digidays-q4-ins-and-outs-for-the-creator-economy/</loc><lastmod>2026-09-08T21:10:50.000Z</lastmod></url><url><loc>https://fabric.media/11-retail-media-networks-pitch-their-own-version-of-differentiation/</loc><lastmod>2026-09-08T21:10:45.000Z</lastmod></url><url><loc>https://fabric.media/netflix-households-log-3-5-hours-daily-most-of-any-streamer/</loc><lastmod>2026-09-08T21:10:42.000Z</lastmod></url><url><loc>https://fabric.media/retail-medias-tech-gap-isnt-the-tools-its-the-org-chart/</loc><lastmod>2026-09-08T21:10:40.000Z</lastmod></url><url><loc>https://fabric.media/adelaide-brings-its-attention-scoring-metric-to-podcasts-and-radio/</loc><lastmod>2026-09-08T21:10:37.000Z</lastmod></url><url><loc>https://fabric.media/youtube-terminates-20-ghost-creator-channels-after-semafor-expose/</loc><lastmod>2026-09-08T21:10:35.000Z</lastmod></url><url><loc>https://fabric.media/crooked-medias-nonprofit-launches-political-creator-drive-for-2028/</loc><lastmod>2026-09-08T21:10:32.000Z</lastmod></url><url><loc>https://fabric.media/publishers-eye-sme-licensing-as-a-bigger-market-than-ai-deals/</loc><lastmod>2026-09-08T21:10:29.000Z</lastmod></url><url><loc>https://fabric.media/brands-loosen-return-policies-to-win-holiday-shoppers/</loc><lastmod>2026-09-08T21:10:26.000Z</lastmod></url><url><loc>https://fabric.media/mixcloud-lets-djs-sell-channel-subscriptions-splits-fees-with-them/</loc><lastmod>2026-09-08T21:10:24.000Z</lastmod></url><url><loc>https://fabric.media/amazon-cancels-spider-noir-despite-11-emmy-nods-and-2-6b-viewing-minutes/</loc><lastmod>2026-09-08T21:10:21.000Z</lastmod></url><url><loc>https://fabric.media/streaming-price-hikes-are-outpacing-cables-worst-inflation-years/</loc><lastmod>2026-09-08T21:10:19.000Z</lastmod></url><url><loc>https://fabric.media/walmart-expands-restaurant-delivery-beyond-its-own-stores-targeting-dunkins-10-000-locations/</loc><lastmod>2026-09-08T21:10:16.000Z</lastmod></url><url><loc>https://fabric.media/amazon-ftc-case-exposes-ad-auction-opacity-as-industry-norm-not-outlier/</loc><lastmod>2026-09-08T21:10:13.000Z</lastmod></url><url><loc>https://fabric.media/clooney-on-ai-hollywood-is-way-behind-the-eight-ball/</loc><lastmod>2026-09-08T21:10:10.000Z</lastmod></url><url><loc>https://fabric.media/ispot-data-burger-kings-food-first-nostalgia-ads-are-its-best-performers-in-2026/</loc><lastmod>2026-09-07T19:57:36.000Z</lastmod></url><url><loc>https://fabric.media/world-cup-ad-winners-mixed-comedy-with-soccer-star-power/</loc><lastmod>2026-09-07T19:57:36.000Z</lastmod></url><url><loc>https://fabric.media/chartbeat-data-dark-social-and-internal-links-not-google-now-drive-homepages/</loc><lastmod>2026-09-07T19:57:35.000Z</lastmod></url><url><loc>https://fabric.media/doubleverify-expands-to-tiktoks-pangle-ad-network-in-48-markets/</loc><lastmod>2026-09-07T19:57:34.000Z</lastmod></url><url><loc>https://fabric.media/ispot-data-modelos-ads-win-on-family-storytelling-not-just-hooks/</loc><lastmod>2026-09-07T19:57:34.000Z</lastmod></url><url><loc>https://fabric.media/directv-exec-deterministic-data-beats-probabilistic-and-context-is-next/</loc><lastmod>2026-09-07T19:57:33.000Z</lastmod></url><url><loc>https://fabric.media/ispot-data-disney-world-ads-win-on-variety-lose-on-price-with-non-parents/</loc><lastmod>2026-09-07T19:57:32.000Z</lastmod></url><url><loc>https://fabric.media/chartbeat-exec-medias-next-phase-is-calibration-not-transformation/</loc><lastmod>2026-09-07T19:57:32.000Z</lastmod></url><url><loc>https://fabric.media/homepages-still-drive-nearly-2x-pageviews-via-recirculation-chartbeat-finds/</loc><lastmod>2026-09-07T19:57:31.000Z</lastmod></url><url><loc>https://fabric.media/tubular-data-maps-which-creators-nfl-searchers-actually-watch/</loc><lastmod>2026-09-07T19:57:31.000Z</lastmod></url><url><loc>https://fabric.media/truthset-ceo-ties-data-quality-to-ai-ad-targeting-outcomes/</loc><lastmod>2026-09-07T19:57:30.000Z</lastmod></url><url><loc>https://fabric.media/ispots-muller-publishers-not-just-advertisers-are-now-chasing-outcomes/</loc><lastmod>2026-09-07T19:57:30.000Z</lastmod></url><url><loc>https://fabric.media/food-ads-dominate-likeability-among-top-nfl-commercials/</loc><lastmod>2026-09-07T19:57:29.000Z</lastmod></url><url><loc>https://fabric.media/freewheel-adds-truthset-data-ratings-to-its-ad-buying-platform/</loc><lastmod>2026-09-07T19:57:28.000Z</lastmod></url><url><loc>https://fabric.media/sage-data-fanduels-nfl-ads-split-hard-by-viewer-age/</loc><lastmod>2026-09-07T19:57:27.000Z</lastmod></url><url><loc>https://fabric.media/gracenote-viewers-want-sports-schedules-on-tv-home-screens/</loc><lastmod>2026-09-07T19:57:26.000Z</lastmod></url><url><loc>https://fabric.media/youtubes-shorts-habit-undercuts-its-live-sports-ad-pitch/</loc><lastmod>2026-09-07T19:57:26.000Z</lastmod></url><url><loc>https://fabric.media/texans-top-nfl-teams-in-offseason-instagram-video-views/</loc><lastmod>2026-09-07T19:57:25.000Z</lastmod></url><url><loc>https://fabric.media/google-to-allow-personalized-targeting-for-alcohol-ads-on-youtube/</loc><lastmod>2026-09-07T19:10:41.000Z</lastmod></url><url><loc>https://fabric.media/bartiromos-fox-exit-tracks-a-ratings-and-ad-slide-not-just-politics/</loc><lastmod>2026-09-07T19:10:39.000Z</lastmod></url><url><loc>https://fabric.media/home-depot-expands-in-store-ai-shopping-assistant/</loc><lastmod>2026-09-07T19:10:36.000Z</lastmod></url><url><loc>https://fabric.media/netflix-prime-video-diverge-sharply-on-international-content-sourcing/</loc><lastmod>2026-09-07T19:10:33.000Z</lastmod></url><url><loc>https://fabric.media/supreme-court-pauses-ruling-limiting-discounted-campaign-tv-ad-rates/</loc><lastmod>2026-09-07T19:10:31.000Z</lastmod></url><url><loc>https://fabric.media/amazon-ads-pitches-self-service-streaming-tv-to-small-businesses/</loc><lastmod>2026-09-07T19:10:28.000Z</lastmod></url><url><loc>https://fabric.media/gemini-spark-gains-control-over-google-photos-libraries/</loc><lastmod>2026-09-07T19:10:26.000Z</lastmod></url><url><loc>https://fabric.media/streaming-latency-now-costs-subscribers-survey-finds/</loc><lastmod>2026-09-07T19:10:23.000Z</lastmod></url><url><loc>https://fabric.media/albertsons-feeds-shopper-data-into-youtube-dv360-with-keurig-dr-pepper-as-launch-brand/</loc><lastmod>2026-09-07T19:10:21.000Z</lastmod></url><url><loc>https://fabric.media/don-lemon-launches-24-7-channel-with-fast-operator-swerve-tv/</loc><lastmod>2026-09-07T19:08:08.000Z</lastmod></url><url><loc>https://fabric.media/apple-tv-leads-hbo-max-entering-final-emmys-night/</loc><lastmod>2026-09-07T19:08:03.000Z</lastmod></url><url><loc>https://fabric.media/media-and-techs-leadership-pipeline-is-an-inbred-family-tree-essay-argues/</loc><lastmod>2026-09-07T19:08:00.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-names-ex-netflix-ad-sales-chief-peter-naylor-as-first-chief-client-officer/</loc><lastmod>2026-09-07T19:07:57.000Z</lastmod></url><url><loc>https://fabric.media/openai-builds-out-enterprise-ad-sales-operation-2/</loc><lastmod>2026-09-05T13:43:51.000Z</lastmod></url><url><loc>https://fabric.media/openais-ad-business-hits-1-billion-annualized-run-rate/</loc><lastmod>2026-09-05T13:43:51.000Z</lastmod></url><url><loc>https://fabric.media/chatgpt-ads-hit-1b-run-rate-but-advertisers-want-proof-before-scaling-up/</loc><lastmod>2026-09-05T13:43:50.000Z</lastmod></url><url><loc>https://fabric.media/comscore-adds-measurement-for-sponsored-ads-inside-ai-chat/</loc><lastmod>2026-09-05T13:43:47.000Z</lastmod></url><url><loc>https://fabric.media/marketers-split-on-where-ctv-budgets-and-identity-fit/</loc><lastmod>2026-09-05T13:43:45.000Z</lastmod></url><url><loc>https://fabric.media/cnn-ad-chief-ai-sharpens-targeting-but-sales-stays-a-human-job/</loc><lastmod>2026-09-05T13:43:42.000Z</lastmod></url><url><loc>https://fabric.media/fxs-landgraf-intervened-to-save-adults-after-a-season-one-ratings-flatline/</loc><lastmod>2026-09-05T13:43:40.000Z</lastmod></url><url><loc>https://fabric.media/brands-start-briefing-creators-to-win-over-ai-chatbots-not-just-audiences/</loc><lastmod>2026-09-05T13:43:38.000Z</lastmod></url><url><loc>https://fabric.media/openais-chatgpt-ad-business-hits-1bn-run-rate/</loc><lastmod>2026-09-05T13:43:35.000Z</lastmod></url><url><loc>https://fabric.media/reddits-max-campaigns-add-automation-in-push-for-google-meta-ad-dollars/</loc><lastmod>2026-09-05T13:43:33.000Z</lastmod></url><url><loc>https://fabric.media/patreon-buys-live-ticketing-platform-moment-to-bundle-events-with-memberships/</loc><lastmod>2026-09-05T13:43:30.000Z</lastmod></url><url><loc>https://fabric.media/mrbeast-signs-multi-year-deal-to-promote-gemini-and-google-health/</loc><lastmod>2026-09-05T13:43:28.000Z</lastmod></url><url><loc>https://fabric.media/google-locks-in-mrbeast-for-multiyear-gemini-fitbit-push/</loc><lastmod>2026-09-05T13:43:27.000Z</lastmod></url><url><loc>https://fabric.media/google-avoids-ad-tech-breakup-but-faces-mandated-changes/</loc><lastmod>2026-09-05T13:43:25.000Z</lastmod></url><url><loc>https://fabric.media/cnns-free-fast-channel-finds-an-audience-not-yet-a-business-model/</loc><lastmod>2026-09-05T13:43:21.000Z</lastmod></url><url><loc>https://fabric.media/retailers-court-brand-budgets-as-amazon-walmart-sit-out-ad-showcase/</loc><lastmod>2026-09-04T15:04:36.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-fox-and-nbcuniversal-set-to-score-big-with-2026-world-cup/</loc><lastmod>2026-09-04T15:03:42.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-breaks-down-world-cup-2026-fandom-by-local-market-not-just-national-ratings/</loc><lastmod>2026-09-04T15:03:42.000Z</lastmod></url><url><loc>https://fabric.media/amazon-quietly-wins-the-streaming-wars-as-a-channels-marketplace/</loc><lastmod>2026-09-04T15:03:41.000Z</lastmod></url><url><loc>https://fabric.media/nielsens-new-streaming-data-shows-only-30-of-u-s-homes-are-streaming-only/</loc><lastmod>2026-09-04T15:03:41.000Z</lastmod></url><url><loc>https://fabric.media/netflix-could-add-music-videos-to-compete-with-youtube-on-watch-time/</loc><lastmod>2026-09-04T15:03:41.000Z</lastmod></url><url><loc>https://fabric.media/apple-tv-raises-monthly-price-to-14-99-second-hike-in-a-year/</loc><lastmod>2026-09-04T15:03:41.000Z</lastmod></url><url><loc>https://fabric.media/apples-new-operations-chief-inherits-a-two-decade-innovation-gap/</loc><lastmod>2026-09-04T14:40:50.000Z</lastmod></url><url><loc>https://fabric.media/buyers-say-the-2026-upfront-survived-but-got-a-lot-more-complicated/</loc><lastmod>2026-09-04T14:40:45.000Z</lastmod></url><url><loc>https://fabric.media/loopme-brand-lift-measurement-integrates-into-the-trade-desk/</loc><lastmod>2026-09-04T14:40:43.000Z</lastmod></url><url><loc>https://fabric.media/unifast-media-adds-helloyou-tvs-fast-channels-to-ad-sales-roster/</loc><lastmod>2026-09-04T14:40:41.000Z</lastmod></url><url><loc>https://fabric.media/creator-fee-pricing-is-broken-and-no-one-can-agree-on-a-fix/</loc><lastmod>2026-09-04T14:40:39.000Z</lastmod></url><url><loc>https://fabric.media/usage-rights-not-fees-are-the-real-friction-in-creator-deals/</loc><lastmod>2026-09-04T14:40:39.000Z</lastmod></url><url><loc>https://fabric.media/ftc-sues-amazon-over-alleged-secret-ad-auction-manipulation/</loc><lastmod>2026-09-04T14:40:36.000Z</lastmod></url><url><loc>https://fabric.media/why-ai-generated-restaurant-menus-all-look-eerily-the-same/</loc><lastmod>2026-09-04T14:40:34.000Z</lastmod></url><url><loc>https://fabric.media/meta-discounts-ai-model-by-95-for-users-who-share-their-data/</loc><lastmod>2026-09-04T04:18:00.000Z</lastmod></url><url><loc>https://fabric.media/rouge-cares-ai-bought-ctv-campaign-returns-5x-ad-spend/</loc><lastmod>2026-09-04T04:17:56.000Z</lastmod></url><url><loc>https://fabric.media/netflix-renews-its-original-podcast-slate/</loc><lastmod>2026-09-04T04:17:54.000Z</lastmod></url><url><loc>https://fabric.media/how-a-meme-page-built-a-95-million-follower-content-empire/</loc><lastmod>2026-09-04T04:17:51.000Z</lastmod></url><url><loc>https://fabric.media/livestreamings-ad-advantage-hinges-on-keeping-repetition-in-check/</loc><lastmod>2026-09-04T04:17:49.000Z</lastmod></url><url><loc>https://fabric.media/contributor-retail-media-builds-brands-dont-blame-it-for-marketers-bad-habits/</loc><lastmod>2026-09-04T04:17:47.000Z</lastmod></url><url><loc>https://fabric.media/everyone-blames-clients-for-mmm-obsession-did-sellers-cause-it/</loc><lastmod>2026-09-04T00:33:21.000Z</lastmod></url><url><loc>https://fabric.media/videoamp-cuts-20-of-staff-guts-cto-role-blames-ai-agents/</loc><lastmod>2026-09-04T00:33:20.000Z</lastmod></url><url><loc>https://fabric.media/rokus-ad-revenue-jumps-25-ahead-of-foxs-22b-buyout/</loc><lastmod>2026-09-04T00:33:20.000Z</lastmod></url><url><loc>https://fabric.media/vusion-to-acquire-in-store-retail-media-firm-in-store-media/</loc><lastmod>2026-09-04T00:33:20.000Z</lastmod></url><url><loc>https://fabric.media/perion-joins-walmart-connect-partner-network/</loc><lastmod>2026-09-04T00:33:20.000Z</lastmod></url><url><loc>https://fabric.media/business-insider-launches-its-own-fast-channel-tapping-magnite-for-ad-tech/</loc><lastmod>2026-09-04T00:33:19.000Z</lastmod></url><url><loc>https://fabric.media/fccs-aug-6-vote-may-scrap-national-ownership-cap-not-just-raise-it/</loc><lastmod>2026-09-04T00:33:19.000Z</lastmod></url><url><loc>https://fabric.media/book-review-ad-measurement-got-more-precise-less-true/</loc><lastmod>2026-09-04T00:33:19.000Z</lastmod></url><url><loc>https://fabric.media/peacocks-ad-yield-per-subscriber-jumps-43-to-4-98-in-q2/</loc><lastmod>2026-09-04T00:33:19.000Z</lastmod></url><url><loc>https://fabric.media/peacock-turns-a-profit-as-comcast-preps-nbcu-cable-split/</loc><lastmod>2026-09-04T00:33:18.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-buys-doubleverify-per-drno-report/</loc><lastmod>2026-09-04T00:33:18.000Z</lastmod></url><url><loc>https://fabric.media/walmart-closes-1-4b-vibe-co-deal-to-build-streaming-ad-muscle/</loc><lastmod>2026-09-04T00:33:18.000Z</lastmod></url><url><loc>https://fabric.media/non-endemic-brands-quietly-become-amazons-next-ad-growth-engine/</loc><lastmod>2026-09-04T00:33:17.000Z</lastmod></url><url><loc>https://fabric.media/big-techs-700b-capex-spree-exposes-a-capital-gap-among-agency-holding-cos/</loc><lastmod>2026-09-04T00:33:17.000Z</lastmod></url><url><loc>https://fabric.media/walmart-connect-adds-tiktok-snapchat-roku-to-retail-media-network/</loc><lastmod>2026-09-04T00:33:17.000Z</lastmod></url><url><loc>https://fabric.media/netflix-nearly-doubles-ad-commitments-wraps-2026-upfronts/</loc><lastmod>2026-09-04T00:33:16.000Z</lastmod></url><url><loc>https://fabric.media/alex-coopers-unwell-lands-500m-valuation-in-first-outside-investment/</loc><lastmod>2026-09-04T00:33:16.000Z</lastmod></url><url><loc>https://fabric.media/cineverse-turns-podcast-ads-into-ctv-spots-with-vaudio/</loc><lastmod>2026-09-04T00:33:16.000Z</lastmod></url><url><loc>https://fabric.media/peacocks-youtube-partnership-signals-a-truce-between-streaming-and-social/</loc><lastmod>2026-09-04T00:33:16.000Z</lastmod></url><url><loc>https://fabric.media/tiktok-ads-pay-off-late-and-measurement-windows-keep-missing-it/</loc><lastmod>2026-09-04T00:33:15.000Z</lastmod></url><url><loc>https://fabric.media/disneys-multi-app-streaming-strategy-is-finally-getting-consolidated/</loc><lastmod>2026-09-04T00:33:15.000Z</lastmod></url><url><loc>https://fabric.media/variety-and-youtube-launch-creator-festival-at-tiff/</loc><lastmod>2026-09-04T00:33:15.000Z</lastmod></url><url><loc>https://fabric.media/netflix-closes-upfront-doubling-ad-commitments-as-world-cup-inventory-sells-out/</loc><lastmod>2026-09-04T00:33:15.000Z</lastmod></url><url><loc>https://fabric.media/youtube-doubles-watch-hour-bar-for-creator-monetization/</loc><lastmod>2026-09-04T00:33:14.000Z</lastmod></url><url><loc>https://fabric.media/applovin-bets-on-ecommerce-ads-to-prove-its-more-than-a-gaming-platform/</loc><lastmod>2026-09-04T00:33:14.000Z</lastmod></url><url><loc>https://fabric.media/walmart-amazon-lead-ai-search-on-groceries-but-name-brands-arent-shut-out/</loc><lastmod>2026-09-04T00:33:13.000Z</lastmod></url><url><loc>https://fabric.media/ai-reshapes-search-and-shopping-funnels-but-ad-dollars-havent-followed/</loc><lastmod>2026-09-04T00:33:13.000Z</lastmod></url><url><loc>https://fabric.media/world-cup-livestreaming-shows-creators-are-eating-live-sports-tv/</loc><lastmod>2026-09-04T00:33:12.000Z</lastmod></url><url><loc>https://fabric.media/academy-sports-launches-retail-media-network-teams-with-instacart/</loc><lastmod>2026-09-04T00:33:12.000Z</lastmod></url><url><loc>https://fabric.media/jameis-winston-builds-athlete-media-brand-with-playmaker/</loc><lastmod>2026-09-04T00:33:12.000Z</lastmod></url><url><loc>https://fabric.media/ad-techs-public-market-exodus-four-delistings-in-a-year/</loc><lastmod>2026-09-04T00:33:12.000Z</lastmod></url><url><loc>https://fabric.media/pinterest-taps-zillow-data-to-target-home-shoppers-via-media-network-connect/</loc><lastmod>2026-09-04T00:33:11.000Z</lastmod></url><url><loc>https://fabric.media/netflix-nearly-doubles-upfront-ad-commitments-on-sports-strength/</loc><lastmod>2026-09-04T00:33:10.000Z</lastmod></url><url><loc>https://fabric.media/athletes-are-ditching-press-hits-to-become-their-own-media-brands/</loc><lastmod>2026-09-04T00:33:10.000Z</lastmod></url><url><loc>https://fabric.media/nbcu-youtube-pact-is-really-a-fight-for-the-ctv-home-screen/</loc><lastmod>2026-09-04T00:33:10.000Z</lastmod></url><url><loc>https://fabric.media/youtube-and-variety-to-premiere-ziwe-brave-wilderness-projects-at-tiff/</loc><lastmod>2026-09-04T00:33:10.000Z</lastmod></url><url><loc>https://fabric.media/citi-buys-kard-financial-to-build-its-own-financial-media-network/</loc><lastmod>2026-09-04T00:33:09.000Z</lastmod></url><url><loc>https://fabric.media/applovin-pushes-beyond-gaming-to-court-ecommerce-advertisers/</loc><lastmod>2026-09-04T00:33:09.000Z</lastmod></url><url><loc>https://fabric.media/nfl-rights-renewals-stall-but-league-still-holds-the-leverage/</loc><lastmod>2026-09-04T00:33:09.000Z</lastmod></url><url><loc>https://fabric.media/alex-coopers-unwell-beverage-shuts-down-joining-a-pattern-of-creator-cpg-flops/</loc><lastmod>2026-09-04T00:33:09.000Z</lastmod></url><url><loc>https://fabric.media/retail-media-becomes-brands-stake-in-ai-shopping-recommendations/</loc><lastmod>2026-09-04T00:33:08.000Z</lastmod></url><url><loc>https://fabric.media/ai-narration-is-quietly-becoming-a-real-publisher-engagement-channel/</loc><lastmod>2026-09-04T00:33:08.000Z</lastmod></url><url><loc>https://fabric.media/court-filings-wpp-insiders-say-groupm-simplification-was-quietly-abandoned/</loc><lastmod>2026-09-04T00:33:08.000Z</lastmod></url><url><loc>https://fabric.media/ooh-revenue-hits-record-56b-but-its-share-of-ad-spend-keeps-shrinking/</loc><lastmod>2026-09-04T00:33:07.000Z</lastmod></url><url><loc>https://fabric.media/public-radios-audience-gains-split-sharply-by-format-rrc-finds/</loc><lastmod>2026-09-04T00:33:07.000Z</lastmod></url><url><loc>https://fabric.media/creators-trust-brand-deals-less-than-they-need-them-creatoriq-finds/</loc><lastmod>2026-09-04T00:33:07.000Z</lastmod></url><url><loc>https://fabric.media/brands-trade-broad-reach-for-fan-first-social-strategies/</loc><lastmod>2026-09-04T00:33:07.000Z</lastmod></url><url><loc>https://fabric.media/charter-cox-merger-tilts-retrans-leverage-further-toward-distributors/</loc><lastmod>2026-09-04T00:33:06.000Z</lastmod></url><url><loc>https://fabric.media/targets-ad-business-roundel-grows-29-as-retailers-profits-double/</loc><lastmod>2026-09-04T00:33:06.000Z</lastmod></url><url><loc>https://fabric.media/netflix-and-youtube-lead-by-different-scoreboards-not-the-same-one/</loc><lastmod>2026-09-04T00:33:06.000Z</lastmod></url><url><loc>https://fabric.media/kicks-founders-launch-club-a-paid-fan-community-app-for-creators/</loc><lastmod>2026-09-04T00:33:05.000Z</lastmod></url><url><loc>https://fabric.media/alex-cooper-exits-uta-amid-unwell-turmoil-and-500m-valuation/</loc><lastmod>2026-09-04T00:33:05.000Z</lastmod></url><url><loc>https://fabric.media/amazon-sells-out-premium-womens-sports-ad-slots-pivots-to-custom-content/</loc><lastmod>2026-09-04T00:33:05.000Z</lastmod></url><url><loc>https://fabric.media/walmart-target-ad-units-post-double-digit-growth-in-q2/</loc><lastmod>2026-09-04T00:33:05.000Z</lastmod></url><url><loc>https://fabric.media/directv-bundles-free-year-of-ad-tier-netflix-with-genre-pack-sign-ups/</loc><lastmod>2026-09-04T00:33:04.000Z</lastmod></url><url><loc>https://fabric.media/startups-race-to-solve-attribution-for-ads-served-to-ai-agents/</loc><lastmod>2026-09-04T00:33:04.000Z</lastmod></url><url><loc>https://fabric.media/nfl-holds-line-on-early-media-rights-talks-despite-fox-pushback/</loc><lastmod>2026-09-04T00:33:03.000Z</lastmod></url><url><loc>https://fabric.media/nfl-says-nielsens-new-co-viewing-measure-was-rushed-and-muddled/</loc><lastmod>2026-09-04T00:33:03.000Z</lastmod></url><url><loc>https://fabric.media/disney-taps-youtube-creator-dhar-mann-for-20-episode-series-order/</loc><lastmod>2026-09-04T00:33:03.000Z</lastmod></url><url><loc>https://fabric.media/techcrunch-finds-easy-jailbreak-for-explicit-content-in-older-claude-models/</loc><lastmod>2026-09-04T00:33:03.000Z</lastmod></url><url><loc>https://fabric.media/channel-4-links-streaming-and-youtube-ad-targeting/</loc><lastmod>2026-09-04T00:33:02.000Z</lastmod></url><url><loc>https://fabric.media/amazon-dsp-starts-wiring-broadcast-radio-into-its-omnichannel-stack/</loc><lastmod>2026-09-04T00:33:02.000Z</lastmod></url><url><loc>https://fabric.media/fox-delays-nfl-renegotiation-punting-a-possible-1-1b-cost-hike-to-2029/</loc><lastmod>2026-09-04T00:33:02.000Z</lastmod></url><url><loc>https://fabric.media/youtube-dangles-cash-to-keep-top-creators-off-netflix/</loc><lastmod>2026-09-04T00:33:02.000Z</lastmod></url><url><loc>https://fabric.media/havas-market-wins-superdrug-media-account-from-wpps-mindshare/</loc><lastmod>2026-09-04T00:33:01.000Z</lastmod></url><url><loc>https://fabric.media/disney-taps-dhar-mann-for-20-episodes-of-vertical-style-content/</loc><lastmod>2026-09-04T00:33:01.000Z</lastmod></url><url><loc>https://fabric.media/formula-es-creator-series-drives-42-of-its-annual-video-views/</loc><lastmod>2026-09-04T00:33:01.000Z</lastmod></url><url><loc>https://fabric.media/vertical-media-sector-projected-to-hit-150-billion-in-2026-revenue/</loc><lastmod>2026-09-04T00:33:00.000Z</lastmod></url><url><loc>https://fabric.media/youtube-redefines-view-as-one-frame-splitting-it-from-engagement/</loc><lastmod>2026-09-04T00:33:00.000Z</lastmod></url><url><loc>https://fabric.media/meta-to-strip-advertisers-of-placement-exclusion-controls/</loc><lastmod>2026-09-04T00:33:00.000Z</lastmod></url><url><loc>https://fabric.media/survey-unskippable-ads-mostly-arent-watched-attest-finds/</loc><lastmod>2026-09-04T00:32:59.000Z</lastmod></url><url><loc>https://fabric.media/gta-vis-gameplay-trailer-will-premiere-on-netflix-before-youtube/</loc><lastmod>2026-09-04T00:32:59.000Z</lastmod></url><url><loc>https://fabric.media/undisclosed-ai-sponsorships-spark-fan-backlash-for-top-youtube-creators/</loc><lastmod>2026-09-04T00:32:59.000Z</lastmod></url><url><loc>https://fabric.media/perplexity-launches-comet-browser-to-challenge-google-chrome/</loc><lastmod>2026-09-04T00:32:58.000Z</lastmod></url><url><loc>https://fabric.media/meta-to-strip-advertisers-of-placement-exclusion-controls-2/</loc><lastmod>2026-09-04T00:32:58.000Z</lastmod></url><url><loc>https://fabric.media/ad-frequency-capping-fails-despite-mature-retail-data-tools-emarketer-finds/</loc><lastmod>2026-09-04T00:32:58.000Z</lastmod></url><url><loc>https://fabric.media/alphonso-weighs-ipo-comcast-jv-or-koch-buyout-after-lg-legal-war/</loc><lastmod>2026-09-04T00:32:57.000Z</lastmod></url><url><loc>https://fabric.media/socials-ad-dollar-share-keeps-outrunning-its-share-of-attention/</loc><lastmod>2026-09-04T00:32:57.000Z</lastmod></url><url><loc>https://fabric.media/nfl-says-nielsens-mid-season-methodology-shift-broke-ad-deal-trust/</loc><lastmod>2026-09-04T00:32:57.000Z</lastmod></url><url><loc>https://fabric.media/youtube-switches-public-view-counts-to-first-frame-plays-not-30-seconds/</loc><lastmod>2026-09-04T00:32:57.000Z</lastmod></url><url><loc>https://fabric.media/pga-tour-regular-season-viewership-up-on-nbc-cbs-golf-channel-in-2026/</loc><lastmod>2026-09-04T00:32:56.000Z</lastmod></url><url><loc>https://fabric.media/state-ag-suit-against-paramount-wbd-chills-wider-media-m-a/</loc><lastmod>2026-09-04T00:32:56.000Z</lastmod></url><url><loc>https://fabric.media/x-swaps-engagement-bait-payouts-for-a-quality-based-creator-fund/</loc><lastmod>2026-09-04T00:32:56.000Z</lastmod></url><url><loc>https://fabric.media/robotaxis-from-google-amazon-could-become-ad-inventory-on-wheels/</loc><lastmod>2026-09-04T00:32:56.000Z</lastmod></url><url><loc>https://fabric.media/media-giants-strike-direct-deals-with-creators-instead-of-chasing-their-audiences/</loc><lastmod>2026-09-04T00:32:55.000Z</lastmod></url><url><loc>https://fabric.media/wurl-ceo-fasts-discovery-problem-is-design-not-content-glut/</loc><lastmod>2026-09-04T00:32:55.000Z</lastmod></url><url><loc>https://fabric.media/ex-scripps-exec-defends-reverse-broadcasting-pivot-for-local-news/</loc><lastmod>2026-09-04T00:32:55.000Z</lastmod></url><url><loc>https://fabric.media/kerv-ai-takes-interactive-ctv-ads-with-lg-global-beyond-the-us/</loc><lastmod>2026-09-04T00:32:54.000Z</lastmod></url><url><loc>https://fabric.media/openai-product-chief-chatgpt-work-hit-20-million-users/</loc><lastmod>2026-09-04T00:32:54.000Z</lastmod></url><url><loc>https://fabric.media/stability-ai-raises-76m-from-music-and-gaming-giants-it-now-licenses-with/</loc><lastmod>2026-09-04T00:32:54.000Z</lastmod></url><url><loc>https://fabric.media/youtube-netflix-and-disney-fight-the-creator-war-on-three-fronts/</loc><lastmod>2026-09-04T00:32:54.000Z</lastmod></url><url><loc>https://fabric.media/gfk-data-maps-gender-age-splits-across-spains-streaming-platforms/</loc><lastmod>2026-09-04T00:32:53.000Z</lastmod></url><url><loc>https://fabric.media/particles-radar-turns-130-000-podcasts-into-an-api-for-ai-agents/</loc><lastmod>2026-09-04T00:32:53.000Z</lastmod></url><url><loc>https://fabric.media/agency-runs-fully-autonomous-ctv-buy-via-pubmatics-agentic-platform/</loc><lastmod>2026-09-04T00:32:52.000Z</lastmod></url><url><loc>https://fabric.media/small-theaters-survived-a-blockbuster-summer-but-the-margins-still-dont-work/</loc><lastmod>2026-09-04T00:32:52.000Z</lastmod></url><url><loc>https://fabric.media/simon-property-group-launches-a-retail-media-network-for-its-malls/</loc><lastmod>2026-09-04T00:32:52.000Z</lastmod></url><url><loc>https://fabric.media/sinclairs-3-25m-stirk-buy-reveals-broadcasts-new-consolidation-playbook/</loc><lastmod>2026-09-04T00:32:52.000Z</lastmod></url><url><loc>https://fabric.media/why-advertisers-still-snub-youtube-despite-its-tv-sized-reach/</loc><lastmod>2026-09-04T00:32:51.000Z</lastmod></url><url><loc>https://fabric.media/googles-ai-mode-adds-flight-tracking-and-hotel-booking/</loc><lastmod>2026-09-04T00:32:51.000Z</lastmod></url><url><loc>https://fabric.media/meta-runs-full-page-ads-pushing-rivals-to-adopt-its-own-teen-safety-limits/</loc><lastmod>2026-09-04T00:32:51.000Z</lastmod></url><url><loc>https://fabric.media/yospace-launches-ad-presentation-tool-for-non-linear-tv-ad-formats/</loc><lastmod>2026-09-04T00:32:50.000Z</lastmod></url><url><loc>https://fabric.media/gracenote-brings-show-level-content-data-to-the-trade-desk-in-first-dsp-deal/</loc><lastmod>2026-09-04T00:32:50.000Z</lastmod></url><url><loc>https://fabric.media/dazn-buys-everpass-gains-sunday-ticket-commercial-streaming-rights/</loc><lastmod>2026-09-04T00:32:50.000Z</lastmod></url><url><loc>https://fabric.media/fox-sports-jumps-to-no-2-on-youtube-as-world-cup-highlights-drive-views/</loc><lastmod>2026-09-04T00:32:50.000Z</lastmod></url><url><loc>https://fabric.media/youtube-and-amazon-let-creators-sell-products-directly-in-videos/</loc><lastmod>2026-09-04T00:32:49.000Z</lastmod></url><url><loc>https://fabric.media/trade-desk-rolls-out-kokai-zuma-with-agentic-ai-assistant/</loc><lastmod>2026-09-04T00:32:49.000Z</lastmod></url><url><loc>https://fabric.media/youtubes-mactaggart-pitch-dont-regulate-us-like-the-tv-giants-weve-become/</loc><lastmod>2026-09-04T00:32:49.000Z</lastmod></url><url><loc>https://fabric.media/metas-17b-teen-safety-deal-has-a-hidden-trigger-for-tiktok-and-youtube/</loc><lastmod>2026-09-04T00:32:49.000Z</lastmod></url><url><loc>https://fabric.media/apptopia-data-netflix-losing-youtube-users-even-as-it-courts-youtube-creators/</loc><lastmod>2026-09-04T00:32:48.000Z</lastmod></url><url><loc>https://fabric.media/sports-rights-fragmentation-turns-measurement-into-market-infrastructure/</loc><lastmod>2026-09-04T00:32:48.000Z</lastmod></url><url><loc>https://fabric.media/netflix-crashed-showing-a-game-trailer-and-take-two-shares-jumped/</loc><lastmod>2026-09-04T00:32:48.000Z</lastmod></url><url><loc>https://fabric.media/old-navy-overhauls-marketing-after-summer-sales-slump-ceo-exit/</loc><lastmod>2026-09-04T00:32:48.000Z</lastmod></url><url><loc>https://fabric.media/viral-oreogate-mom-saga-was-a-paid-suno-ad-all-along/</loc><lastmod>2026-09-04T00:32:47.000Z</lastmod></url><url><loc>https://fabric.media/cox-media-group-pays-880-000-to-settle-ftc-ad-tech-case/</loc><lastmod>2026-09-04T00:32:47.000Z</lastmod></url><url><loc>https://fabric.media/op-ed-independent-ad-measurement-is-dead-outside-of-tv/</loc><lastmod>2026-09-04T00:32:46.000Z</lastmod></url><url><loc>https://fabric.media/netflix-renews-shane-gillis-tires-for-season-4/</loc><lastmod>2026-09-04T00:32:46.000Z</lastmod></url><url><loc>https://fabric.media/ftc-sues-amazon-over-alleged-secret-ad-auction-surcharge/</loc><lastmod>2026-09-04T00:32:46.000Z</lastmod></url><url><loc>https://fabric.media/howard-stern-brings-weekly-filmed-show-to-hbo-max/</loc><lastmod>2026-09-04T00:32:46.000Z</lastmod></url><url><loc>https://fabric.media/openais-chatgpt-ad-business-hits-1-billion-run-rate/</loc><lastmod>2026-09-04T00:32:45.000Z</lastmod></url><url><loc>https://fabric.media/hbo-max-to-stream-weekly-filmed-episodes-of-howard-sterns-show/</loc><lastmod>2026-09-04T00:32:45.000Z</lastmod></url><url><loc>https://fabric.media/amazons-alexa-can-now-nudge-you-to-buy-before-you-even-ask/</loc><lastmod>2026-09-04T00:32:44.000Z</lastmod></url><url><loc>https://fabric.media/silverpush-taps-happydemics-to-validate-contextual-ad-performance/</loc><lastmod>2026-09-04T00:32:44.000Z</lastmod></url><url><loc>https://fabric.media/small-radio-owner-signs-digital-ad-deal-with-townsquares-ignite-unit/</loc><lastmod>2026-09-04T00:32:44.000Z</lastmod></url><url><loc>https://fabric.media/gracenote-85-of-sports-fans-want-better-tv-navigation/</loc><lastmod>2026-09-04T00:32:44.000Z</lastmod></url><url><loc>https://fabric.media/netflix-strikes-global-deal-for-true-crime-podcast-outlore/</loc><lastmod>2026-09-04T00:32:43.000Z</lastmod></url><url><loc>https://fabric.media/kevin-harts-hartbeat-locks-20-microseries-slate-with-atwist/</loc><lastmod>2026-09-04T00:32:43.000Z</lastmod></url><url><loc>https://fabric.media/iab-australia-review-measurements-real-gap-is-data-not-methods/</loc><lastmod>2026-09-04T00:32:43.000Z</lastmod></url><url><loc>https://fabric.media/adobe-acquires-indian-marketing-intelligence-startup-rilo/</loc><lastmod>2026-09-04T00:32:42.000Z</lastmod></url><url><loc>https://fabric.media/gta-vi-preview-tops-netflixs-global-weekly-chart/</loc><lastmod>2026-09-04T00:32:42.000Z</lastmod></url><url><loc>https://fabric.media/globo-taps-adform-as-programmatic-partner-for-brazil/</loc><lastmod>2026-09-04T00:32:42.000Z</lastmod></url><url><loc>https://fabric.media/pangram-ceo-internet-is-dangerously-close-to-dead-internet-theory/</loc><lastmod>2026-09-04T00:32:42.000Z</lastmod></url><url><loc>https://fabric.media/ftc-filing-accuses-amazon-of-tilting-its-own-ad-auctions/</loc><lastmod>2026-09-04T00:32:41.000Z</lastmod></url><url><loc>https://fabric.media/vertical-dramas-turn-a-47-year-old-career-auditioner-into-a-working-actor/</loc><lastmod>2026-09-04T00:32:41.000Z</lastmod></url><url><loc>https://fabric.media/nalip-taps-parrot-analytics-to-score-audience-demand-for-2026-honorees/</loc><lastmod>2026-09-04T00:32:40.000Z</lastmod></url><url><loc>https://fabric.media/glance-adds-mexicos-official-tv-audience-data-via-acam-tie-up/</loc><lastmod>2026-09-04T00:32:40.000Z</lastmod></url><url><loc>https://fabric.media/at-t-time-warner-precedent-looms-over-paramount-wbd-antitrust-fight/</loc><lastmod>2026-09-04T00:32:40.000Z</lastmod></url><url><loc>https://fabric.media/why-netflix-vs-youtube-isnt-the-creator-war-it-looks-like/</loc><lastmod>2026-09-04T00:32:39.000Z</lastmod></url><url><loc>https://fabric.media/the-oral-history-of-youtube-tvs-decade-long-climb-to-cables-throne/</loc><lastmod>2026-09-04T00:32:39.000Z</lastmod></url><url><loc>https://fabric.media/netflixs-gta-6-extended-look-draws-31-1-million-views-in-four-days/</loc><lastmod>2026-09-04T00:24:25.000Z</lastmod></url><url><loc>https://fabric.media/nvidia-nears-12-9-billion-deal-for-hugging-face/</loc><lastmod>2026-09-04T00:23:01.000Z</lastmod></url><url><loc>https://fabric.media/the-math-problem-hiding-inside-the-paramount-wbd-settlement-talk/</loc><lastmod>2026-09-04T00:23:00.000Z</lastmod></url><url><loc>https://fabric.media/study-americans-now-watch-more-youtube-than-live-tv/</loc><lastmod>2026-09-04T00:23:00.000Z</lastmod></url><url><loc>https://fabric.media/creators-own-91-of-lawn-care-video-uploads-while-media-sits-out/</loc><lastmod>2026-09-03T16:06:31.000Z</lastmod></url><url><loc>https://fabric.media/disneys-75m-ridley-scott-film-flops-with-8m-opening/</loc><lastmod>2026-09-03T16:06:28.000Z</lastmod></url><url><loc>https://fabric.media/dentsu-buy-side-lead-ctv-is-underrated-as-a-performance-channel-not-just-brand/</loc><lastmod>2026-09-03T16:06:26.000Z</lastmod></url><url><loc>https://fabric.media/youtube-overtakes-live-tv-in-daily-us-viewing-time/</loc><lastmod>2026-09-03T16:06:21.000Z</lastmod></url><url><loc>https://fabric.media/netflixs-gta-vi-first-look-drove-a-24-spike-in-app-downloads/</loc><lastmod>2026-09-03T16:06:16.000Z</lastmod></url><url><loc>https://fabric.media/mls-restores-full-u-s-open-cup-field-as-it-hunts-400m-tv-deal/</loc><lastmod>2026-09-03T16:06:09.000Z</lastmod></url><url><loc>https://fabric.media/retail-media-forecast-to-top-200-billion-in-2026/</loc><lastmod>2026-09-03T16:06:07.000Z</lastmod></url><url><loc>https://fabric.media/perplexity-gives-small-businesses-ai-agents-for-quickbooks-mailchimp/</loc><lastmod>2026-09-03T16:06:05.000Z</lastmod></url><url><loc>https://fabric.media/netflix-study-better-recommenders-concentrate-viewing-dont-spread-it/</loc><lastmod>2026-09-03T16:06:02.000Z</lastmod></url><url><loc>https://fabric.media/kevin-harts-hartbeat-to-make-vertical-originals-for-microdrama-platform-atwist/</loc><lastmod>2026-09-03T16:05:59.000Z</lastmod></url><url><loc>https://fabric.media/espns-app-exclusive-content-now-lives-inside-youtube-tv/</loc><lastmod>2026-09-03T16:05:55.000Z</lastmod></url><url><loc>https://fabric.media/creatorfi-raises-45-million-to-fund-creators-against-platform-revenue/</loc><lastmod>2026-09-03T16:05:52.000Z</lastmod></url><url><loc>https://fabric.media/ex-uta-chief-jeremy-zimmer-resurfaces-as-a-twitch-talk-show-host/</loc><lastmod>2026-09-03T16:05:49.000Z</lastmod></url><url><loc>https://fabric.media/ace-hardwares-redvest-adds-incrementality-influencer-and-doordash-tools/</loc><lastmod>2026-09-03T16:05:44.000Z</lastmod></url><url><loc>https://fabric.media/tvs-overall-deal-era-shifts-from-guarantees-to-bonus-driven-pay/</loc><lastmod>2026-09-03T16:05:42.000Z</lastmod></url><url><loc>https://fabric.media/pangrams-ceo-on-why-ai-detection-beats-simple-real-or-fake-labels/</loc><lastmod>2026-09-03T16:05:39.000Z</lastmod></url><url><loc>https://fabric.media/gracenote-85-of-viewers-want-a-home-screen-hub-for-sports-schedules/</loc><lastmod>2026-09-03T16:05:32.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-launches-local-college-football-fandom-index-tops-with-birmingham/</loc><lastmod>2026-09-03T16:05:29.000Z</lastmod></url><url><loc>https://fabric.media/abc-nbc-evening-newscasts-gain-viewers-and-demo-for-week-of-aug-24/</loc><lastmod>2026-09-03T16:05:24.000Z</lastmod></url><url><loc>https://fabric.media/google-rides-ai-launch-and-antitrust-win-after-worst-month-since-2015/</loc><lastmod>2026-09-03T16:05:22.000Z</lastmod></url><url><loc>https://fabric.media/twitchs-engaged-audience-gives-marketers-more-reason-to-invest-in-livestreaming/</loc><lastmod>2026-09-03T16:05:19.000Z</lastmod></url><url><loc>https://fabric.media/netflix-inks-day-and-date-deal-with-youtube-travel-star-drew-binsky/</loc><lastmod>2026-09-03T16:05:17.000Z</lastmod></url><url><loc>https://fabric.media/directv-survey-out-of-home-sports-viewing-rivals-watching-at-home/</loc><lastmod>2026-09-03T16:05:15.000Z</lastmod></url><url><loc>https://fabric.media/nvidia-confirms-12-9-billion-deal-to-buy-hugging-face/</loc><lastmod>2026-09-03T16:05:12.000Z</lastmod></url><url><loc>https://fabric.media/sports-tv-could-revive-the-old-ad-hoc-network-model-for-live-rights/</loc><lastmod>2026-09-03T16:05:09.000Z</lastmod></url><url><loc>https://fabric.media/podium-signs-four-creator-led-podcasts-weeks-after-roost-rebrand/</loc><lastmod>2026-09-02T23:50:15.000Z</lastmod></url><url><loc>https://fabric.media/netflix-adds-another-youtube-creator-as-cross-posting-deals-multiply/</loc><lastmod>2026-09-02T23:50:13.000Z</lastmod></url><url><loc>https://fabric.media/trump-administration-backs-openai-in-nyt-copyright-suit/</loc><lastmod>2026-09-02T23:50:11.000Z</lastmod></url><url><loc>https://fabric.media/amazon-adds-ai-scam-checker-to-alexa-for-shopping/</loc><lastmod>2026-09-02T23:50:02.000Z</lastmod></url><url><loc>https://fabric.media/yahoo-dsp-brings-mid-campaign-outcome-optimization-to-europe/</loc><lastmod>2026-09-02T23:50:00.000Z</lastmod></url><url><loc>https://fabric.media/creator-marketing-may-be-nearing-its-own-programmatic-style-correction/</loc><lastmod>2026-09-02T23:49:57.000Z</lastmod></url><url><loc>https://fabric.media/ctv-should-chase-causal-proof-not-attribution-argues-new-column/</loc><lastmod>2026-09-02T23:49:55.000Z</lastmod></url><url><loc>https://fabric.media/mansa-studios-launches-microdramas-directly-on-tiktok-minis/</loc><lastmod>2026-09-02T23:49:53.000Z</lastmod></url><url><loc>https://fabric.media/mrbeasts-biggest-business-risk-is-mrbeast-himself/</loc><lastmod>2026-09-02T23:49:51.000Z</lastmod></url><url><loc>https://fabric.media/disney-adds-1-1m-uk-homes-as-sky-ad-tier-deal-pays-off/</loc><lastmod>2026-09-02T23:49:46.000Z</lastmod></url><url><loc>https://fabric.media/google-courts-hollywood-studios-for-ai-training-rights-on-copyrighted-ip/</loc><lastmod>2026-09-02T23:49:42.000Z</lastmod></url><url><loc>https://fabric.media/news-programming-led-pharma-drug-tv-ad-spend-in-h1/</loc><lastmod>2026-09-02T23:49:37.000Z</lastmod></url><url><loc>https://fabric.media/workweek-raises-funding-to-open-its-creator-platform-beyond-core-network/</loc><lastmod>2026-09-02T23:49:35.000Z</lastmod></url><url><loc>https://fabric.media/vcs-chase-ai-and-live-events-as-hollywoods-next-venture-bet/</loc><lastmod>2026-09-02T23:49:30.000Z</lastmod></url><url><loc>https://fabric.media/streaming-nears-half-of-all-us-ad-supported-tv-viewing/</loc><lastmod>2026-09-02T23:49:27.000Z</lastmod></url><url><loc>https://fabric.media/google-launches-pics-an-ai-design-tool-baked-into-workspace/</loc><lastmod>2026-09-02T23:49:25.000Z</lastmod></url><url><loc>https://fabric.media/analyst-bbc-netflix-now-chasing-youtubes-playbook-as-phones-become-the-new-tv/</loc><lastmod>2026-09-02T23:49:23.000Z</lastmod></url><url><loc>https://fabric.media/youtube-peacock-deal-is-really-about-growing-premium-not-fighting-ai-slop/</loc><lastmod>2026-09-01T21:36:05.000Z</lastmod></url><url><loc>https://fabric.media/disney-super-app-plan-draws-analyst-skepticism-over-mediocrity-risk/</loc><lastmod>2026-09-01T21:36:03.000Z</lastmod></url><url><loc>https://fabric.media/disney-puts-creator-clips-and-vertical-video-at-center-of-d23-streaming-push/</loc><lastmod>2026-09-01T21:36:03.000Z</lastmod></url><url><loc>https://fabric.media/chartbeat-exec-medias-next-act-is-calibration-not-transformation/</loc><lastmod>2026-09-01T21:36:02.000Z</lastmod></url><url><loc>https://fabric.media/youtube-shorts-ad-spend-grows-but-still-trails-reels-tiktok/</loc><lastmod>2026-09-01T21:36:02.000Z</lastmod></url><url><loc>https://fabric.media/cineverse-bets-vaudio-can-pull-podcast-ad-dollars-into-ctv/</loc><lastmod>2026-09-01T21:36:01.000Z</lastmod></url><url><loc>https://fabric.media/kick-founders-launch-club-a-fan-subscription-platform-out-of-beta/</loc><lastmod>2026-09-01T21:36:00.000Z</lastmod></url><url><loc>https://fabric.media/alex-cooper-leaves-uta-for-caa-amid-unwells-500m-valuation/</loc><lastmod>2026-09-01T21:35:59.000Z</lastmod></url><url><loc>https://fabric.media/creatoriq-data-brands-rank-fit-over-follower-count-but-pay-says-otherwise/</loc><lastmod>2026-09-01T21:35:59.000Z</lastmod></url><url><loc>https://fabric.media/brand-execs-audience-fit-beats-celebrity-wattage-in-collabs/</loc><lastmod>2026-09-01T21:35:58.000Z</lastmod></url><url><loc>https://fabric.media/odyssey-entertainment-launches-creator-owned-originals-division/</loc><lastmod>2026-09-01T21:35:58.000Z</lastmod></url><url><loc>https://fabric.media/odyssey-entertainment-launches-originals-arm-letting-creators-keep-ip/</loc><lastmod>2026-09-01T21:35:58.000Z</lastmod></url><url><loc>https://fabric.media/amazon-builds-out-creator-services-to-sell-brands-the-full-customer-journey/</loc><lastmod>2026-09-01T21:35:58.000Z</lastmod></url><url><loc>https://fabric.media/amazon-builds-creator-services-arm-to-package-influencers-for-brand-deals/</loc><lastmod>2026-09-01T21:35:57.000Z</lastmod></url><url><loc>https://fabric.media/youtube-dangles-exclusivity-payments-to-fend-off-netflix-creator-raids/</loc><lastmod>2026-09-01T21:35:56.000Z</lastmod></url><url><loc>https://fabric.media/gracenote-fast-sports-programming-growth-outpaces-overall-fast-expansion/</loc><lastmod>2026-09-01T21:35:56.000Z</lastmod></url><url><loc>https://fabric.media/fast-sports-programming-outpaces-channel-growth-by-2-to-1/</loc><lastmod>2026-09-01T21:35:56.000Z</lastmod></url><url><loc>https://fabric.media/youtube-dangles-exclusivity-money-to-keep-creators-from-netflix/</loc><lastmod>2026-09-01T21:35:56.000Z</lastmod></url><url><loc>https://fabric.media/paramounts-david-ellison-threatens-to-move-company-out-of-california/</loc><lastmod>2026-09-01T21:35:55.000Z</lastmod></url><url><loc>https://fabric.media/paramount-wbd-antitrust-fight-splits-hollywood-as-ellison-threatens-exit/</loc><lastmod>2026-09-01T21:35:55.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-ceo-defends-dv-deal-independence-means-staying-out-of-inventory/</loc><lastmod>2026-09-01T21:35:54.000Z</lastmod></url><url><loc>https://fabric.media/butler-till-iheartmedia-pilot-direct-agent-to-agent-buying-for-audio/</loc><lastmod>2026-09-01T21:35:54.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-doubleverifys-2-15bn-deal-announcement-muffles-its-own-value/</loc><lastmod>2026-09-01T21:35:54.000Z</lastmod></url><url><loc>https://fabric.media/ai-brand-deals-spark-backlash-risk-for-influencers/</loc><lastmod>2026-09-01T21:35:52.000Z</lastmod></url><url><loc>https://fabric.media/iabs-ai-ad-measurement-framework-faces-a-data-control-problem/</loc><lastmod>2026-09-01T21:35:52.000Z</lastmod></url><url><loc>https://fabric.media/the-drums-commerce-media-series-probes-who-now-controls-product-discovery/</loc><lastmod>2026-09-01T21:35:51.000Z</lastmod></url><url><loc>https://fabric.media/iab-drafts-framework-for-measuring-ai-agent-ad-attribution/</loc><lastmod>2026-09-01T21:35:50.000Z</lastmod></url><url><loc>https://fabric.media/emarketer-commerce-media-spend-hits-83-71b-as-focus-shifts-to-trust-roi/</loc><lastmod>2026-09-01T21:35:50.000Z</lastmod></url><url><loc>https://fabric.media/iab-issues-guide-on-ais-growing-role-in-programmatic-video-buying/</loc><lastmod>2026-09-01T21:35:50.000Z</lastmod></url><url><loc>https://fabric.media/nfls-data-chief-says-frustration-with-nielsen-is-real/</loc><lastmod>2026-09-01T21:35:50.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-ad-supported-streaming-grows-to-48-2-broadcast-keeps-sliding/</loc><lastmod>2026-09-01T21:35:49.000Z</lastmod></url><url><loc>https://fabric.media/sports-lifts-broadcast-share-even-as-streaming-widens-its-lead/</loc><lastmod>2026-09-01T21:35:49.000Z</lastmod></url><url><loc>https://fabric.media/chief-media-buys-amazon-tiktok-shops-to-build-out-commerce-stack/</loc><lastmod>2026-09-01T21:35:48.000Z</lastmod></url><url><loc>https://fabric.media/nielsens-gauge-hits-streaming-at-48-5-in-its-last-pre-recalibration-edition/</loc><lastmod>2026-09-01T21:35:48.000Z</lastmod></url><url><loc>https://fabric.media/brands-use-tiktok-shop-to-seed-demand-then-let-amazon-close-the-sale/</loc><lastmod>2026-09-01T21:35:48.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-bundles-methodology-overhaul-ahead-of-fall-tv-season/</loc><lastmod>2026-09-01T21:35:48.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-rolls-out-currency-methodology-upgrades-ahead-of-new-tv-season/</loc><lastmod>2026-09-01T21:35:47.000Z</lastmod></url><url><loc>https://fabric.media/freewheel-bakes-truthsets-data-quality-scores-into-its-ctv-buying-platform/</loc><lastmod>2026-09-01T21:35:47.000Z</lastmod></url><url><loc>https://fabric.media/the-case-against-netflix-becoming-an-everything-app/</loc><lastmod>2026-09-01T21:35:47.000Z</lastmod></url><url><loc>https://fabric.media/ben-thompson-netflix-may-start-selling-rival-streaming-services/</loc><lastmod>2026-09-01T21:35:46.000Z</lastmod></url><url><loc>https://fabric.media/premier-league-opener-will-show-if-world-cup-soccer-buzz-sticks-on-us-tv/</loc><lastmod>2026-09-01T21:35:45.000Z</lastmod></url><url><loc>https://fabric.media/world-cup-ratings-surge-fails-to-lift-premier-league-ad-demand/</loc><lastmod>2026-09-01T21:35:45.000Z</lastmod></url><url><loc>https://fabric.media/tatari-buyers-still-treat-youtube-as-digital-not-tv-despite-the-scale/</loc><lastmod>2026-09-01T21:35:44.000Z</lastmod></url><url><loc>https://fabric.media/youtube-adds-amazon-affiliate-shopping-to-creator-videos-and-shorts/</loc><lastmod>2026-09-01T21:35:44.000Z</lastmod></url><url><loc>https://fabric.media/meta-agrees-to-pay-up-to-17b-to-settle-teen-addiction-suits-with-states/</loc><lastmod>2026-09-01T21:35:43.000Z</lastmod></url><url><loc>https://fabric.media/youtube-offers-creators-up-to-10m-exclusivity-deals-to-block-netflix-raids/</loc><lastmod>2026-09-01T21:35:43.000Z</lastmod></url><url><loc>https://fabric.media/cimm-sports-audience-fragmentation-is-skewing-rights-and-ad-pricing/</loc><lastmod>2026-09-01T21:35:42.000Z</lastmod></url><url><loc>https://fabric.media/untitled/</loc><lastmod>2026-09-01T21:35:42.000Z</lastmod></url><url><loc>https://fabric.media/youtube-raises-ad-revenue-sharing-bar-as-brand-deals-surge/</loc><lastmod>2026-09-01T21:35:41.000Z</lastmod></url><url><loc>https://fabric.media/wpps-rose-posts-better-pitch-numbers-a-year-in-but-margin-gap-persists/</loc><lastmod>2026-09-01T21:35:40.000Z</lastmod></url><url><loc>https://fabric.media/wpps-legal-woes-mount-but-clients-arent-fleeing-yet/</loc><lastmod>2026-09-01T21:35:39.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-tightens-local-tv-currency-with-four-methodology-upgrades/</loc><lastmod>2026-09-01T20:40:35.000Z</lastmod></url><url><loc>https://fabric.media/digiday-maps-payout-rules-across-every-major-creator-platform/</loc><lastmod>2026-09-01T20:40:33.000Z</lastmod></url><url><loc>https://fabric.media/youtube-leads-ctv-ad-spend-for-fourth-straight-year-but-m-a-looms/</loc><lastmod>2026-09-01T20:40:28.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-shifts-local-tv-to-a-one-minute-credit-threshold/</loc><lastmod>2026-09-01T20:40:25.000Z</lastmod></url><url><loc>https://fabric.media/19-year-old-talent-manager-details-path-into-creator-economy-careers/</loc><lastmod>2026-09-01T20:40:21.000Z</lastmod></url><url><loc>https://fabric.media/netflix-disney-eye-free-tiers-as-fast-goes-mainstream/</loc><lastmod>2026-09-01T20:40:16.000Z</lastmod></url><url><loc>https://fabric.media/parks-associates-live-tv-still-sways-streaming-bundle-choice/</loc><lastmod>2026-09-01T20:40:11.000Z</lastmod></url><url><loc>https://fabric.media/nba-builds-gen-z-pipeline-through-2k-creators-and-social-formats/</loc><lastmod>2026-09-01T20:40:09.000Z</lastmod></url><url><loc>https://fabric.media/netflix-licenses-sex-lives-of-college-girls-from-warner-bros/</loc><lastmod>2026-09-01T20:40:02.000Z</lastmod></url><url><loc>https://fabric.media/wtf-is-the-amazon-ad-surcharge-lawsuit/</loc><lastmod>2026-09-01T20:39:59.000Z</lastmod></url><url><loc>https://fabric.media/sony-launches-fast-service-live-tv-on-ps5-adding-ad-inventory/</loc><lastmod>2026-09-01T20:39:57.000Z</lastmod></url><url><loc>https://fabric.media/openais-ad-run-rate-hits-1-billion-nearing-its-2026-target/</loc><lastmod>2026-09-01T20:39:48.000Z</lastmod></url><url><loc>https://fabric.media/openais-ad-business-hits-1b-run-rate-in-under-200-days/</loc><lastmod>2026-09-01T20:39:44.000Z</lastmod></url><url><loc>https://fabric.media/openais-chatgpt-ads-hit-1-billion-run-rate-opens-eu-self-serve/</loc><lastmod>2026-09-01T20:39:42.000Z</lastmod></url><url><loc>https://fabric.media/t-series-retakes-youtubes-global-viewership-crown-powered-by-shorts/</loc><lastmod>2026-09-01T20:39:40.000Z</lastmod></url><url><loc>https://fabric.media/chatgpts-ad-business-hits-1-billion-annualized-run-rate/</loc><lastmod>2026-09-01T20:39:38.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-bars-networks-from-blending-its-data-with-third-party-metrics/</loc><lastmod>2026-09-01T12:59:04.000Z</lastmod></url><url><loc>https://fabric.media/amazon-ads-bundles-retail-streaming-and-irl-events-into-one-back-to-college-push/</loc><lastmod>2026-09-01T12:58:58.000Z</lastmod></url><url><loc>https://fabric.media/dr-squatch-bets-1-million-on-ishowspeed-fueled-scavenger-hunt-over-ads/</loc><lastmod>2026-09-01T12:58:56.000Z</lastmod></url><url><loc>https://fabric.media/instagram-to-throttle-reach-of-undisclosed-ai-influencer-profiles/</loc><lastmod>2026-09-01T12:58:49.000Z</lastmod></url><url><loc>https://fabric.media/magnite-sponsors-ctv-video-series-on-data-tv-os-and-live-sports/</loc><lastmod>2026-09-01T12:58:47.000Z</lastmod></url><url><loc>https://fabric.media/sony-launches-100-fast-channels-on-ps5-to-sell-ads-against-gamers/</loc><lastmod>2026-09-01T12:58:42.000Z</lastmod></url><url><loc>https://fabric.media/cimm-sports-engagement-fades-mid-game-so-not-all-ad-impressions-are-equal/</loc><lastmod>2026-08-31T14:38:56.000Z</lastmod></url><url><loc>https://fabric.media/metas-17b-fine-wont-fix-the-algorithm-problem-tvrev-argues/</loc><lastmod>2026-08-31T14:31:30.000Z</lastmod></url><url><loc>https://fabric.media/micro-dramas-near-14-billion-as-tiktok-moves-to-eat-the-category-it-feeds/</loc><lastmod>2026-08-31T14:31:26.000Z</lastmod></url><url><loc>https://fabric.media/googles-bidding-change-exposes-agentic-advertisings-principal-agent-problem/</loc><lastmod>2026-08-31T14:31:24.000Z</lastmod></url><url><loc>https://fabric.media/openai-redesigns-chatgpt-ad-onboarding-to-build-campaigns-in-60-seconds/</loc><lastmod>2026-08-31T14:31:22.000Z</lastmod></url><url><loc>https://fabric.media/the-telegraph-turns-podcasts-into-a-franchise-play-across-video-and-events/</loc><lastmod>2026-08-31T14:31:17.000Z</lastmod></url><url><loc>https://fabric.media/california-lawmakers-rush-fix-for-hollywood-tax-credit-cap-fallout/</loc><lastmod>2026-08-31T14:31:14.000Z</lastmod></url><url><loc>https://fabric.media/why-silence-no-longer-saves-brands-from-cancellation-cycles/</loc><lastmod>2026-08-31T14:31:12.000Z</lastmod></url><url><loc>https://fabric.media/ritson-retail-media-is-cannibalizing-brand-budgets-not-adding-new-dollars/</loc><lastmod>2026-08-31T14:31:10.000Z</lastmod></url><url><loc>https://fabric.media/sony-music-pub-and-warner-chappell-sue-anthropic-over-ai-training/</loc><lastmod>2026-08-31T14:31:08.000Z</lastmod></url><url><loc>https://fabric.media/walmarts-ad-business-grows-38-fueling-raised-full-year-guidance/</loc><lastmod>2026-08-31T14:30:34.000Z</lastmod></url><url><loc>https://fabric.media/puck-in-advanced-talks-for-redbird-investment-at-250-million-valuation/</loc><lastmod>2026-08-31T13:57:22.000Z</lastmod></url><url><loc>https://fabric.media/reddits-chatgpt-citation-share-crashed-86-in-four-days/</loc><lastmod>2026-08-31T13:54:43.000Z</lastmod></url><url><loc>https://fabric.media/xbox-shops-bulk-hollywood-rights-deal-worth-300-million-plus/</loc><lastmod>2026-08-31T01:25:31.000Z</lastmod></url><url><loc>https://fabric.media/nike-revives-commercial-chief-role-taps-walmarts-jane-ewing/</loc><lastmod>2026-08-31T01:25:09.000Z</lastmod></url><url><loc>https://fabric.media/l2-and-pharosgraph-link-voter-salience-data-to-programmatic-ad-targeting/</loc><lastmod>2026-08-30T13:17:40.000Z</lastmod></url><url><loc>https://fabric.media/openai-to-cut-off-cursors-ai-models-over-musks-spacex-ownership/</loc><lastmod>2026-08-30T13:17:37.000Z</lastmod></url><url><loc>https://fabric.media/scripps-hires-nbcuniversal-sales-veteran-jen-carfley/</loc><lastmod>2026-08-30T13:17:32.000Z</lastmod></url><url><loc>https://fabric.media/mandese-nielsen-kept-publishing-flawed-gauge-data-through-the-upfront/</loc><lastmod>2026-08-30T13:17:26.000Z</lastmod></url><url><loc>https://fabric.media/superblooms-tom-dunlap-on-why-physical-media-is-creativitys-next-flex/</loc><lastmod>2026-08-30T13:17:24.000Z</lastmod></url><url><loc>https://fabric.media/google-auto-expands-ai-overviews-pushing-links-further-down-search/</loc><lastmod>2026-08-30T13:17:22.000Z</lastmod></url><url><loc>https://fabric.media/cable-news-ratings-sag-across-the-board-in-slow-summer-week/</loc><lastmod>2026-08-30T13:17:20.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-bars-networks-from-blending-its-ratings-with-other-data/</loc><lastmod>2026-08-30T13:17:18.000Z</lastmod></url><url><loc>https://fabric.media/dolly-parton-tribute-specials-give-broadcast-tv-a-rare-summer-ratings-win/</loc><lastmod>2026-08-30T13:17:11.000Z</lastmod></url><url><loc>https://fabric.media/google-wants-demand-gen-to-drive-travel-spending/</loc><lastmod>2026-08-30T13:17:06.000Z</lastmod></url><url><loc>https://fabric.media/creator-marketings-programmatic-turn-splits-agencies-and-platforms/</loc><lastmod>2026-08-30T13:17:03.000Z</lastmod></url><url><loc>https://fabric.media/trade-desks-zuma-update-trades-disruption-for-polish-after-kokai-backlash/</loc><lastmod>2026-08-30T13:17:01.000Z</lastmod></url><url><loc>https://fabric.media/barret-zoph-exits-openai-after-five-months-lands-vp-role-at-google/</loc><lastmod>2026-08-30T13:16:58.000Z</lastmod></url><url><loc>https://fabric.media/ex-co-exec-agentic-ai-hasnt-transformed-ad-buying-yet/</loc><lastmod>2026-08-30T13:16:56.000Z</lastmod></url><url><loc>https://fabric.media/why-youtube-covets-an-emmy-so-badly/</loc><lastmod>2026-08-30T13:16:50.000Z</lastmod></url><url><loc>https://fabric.media/apple-tv-raises-us-price-to-15-a-month-ups-apple-one-to-22/</loc><lastmod>2026-08-30T13:16:48.000Z</lastmod></url><url><loc>https://fabric.media/nvidia-stripe-race-to-buy-up-open-weight-ai-infrastructure/</loc><lastmod>2026-08-30T13:16:46.000Z</lastmod></url><url><loc>https://fabric.media/apple-tv-buys-bbc-comedy-hit-small-prophets-worldwide/</loc><lastmod>2026-08-29T17:47:32.000Z</lastmod></url><url><loc>https://fabric.media/col-group-virtue-asia-launch-first-upfront-built-for-microdramas/</loc><lastmod>2026-08-28T22:25:44.000Z</lastmod></url><url><loc>https://fabric.media/lanterns-opens-at-no-2-as-reacher-holds-streamings-top-spot/</loc><lastmod>2026-08-28T12:11:29.000Z</lastmod></url><url><loc>https://fabric.media/retail-media-ad-impressions-fell-to-107-4-billion-in-q2-2026/</loc><lastmod>2026-08-28T12:11:25.000Z</lastmod></url><url><loc>https://fabric.media/axios-publisher-seo-is-dead-geo-is-the-new-game-for-citations/</loc><lastmod>2026-08-28T12:11:23.000Z</lastmod></url><url><loc>https://fabric.media/broadpeak-launches-click2cart-for-shoppable-ctv-ads/</loc><lastmod>2026-08-28T12:11:16.000Z</lastmod></url><url><loc>https://fabric.media/studios-shift-summer-movie-ad-dollars-from-broadcast-to-ctv/</loc><lastmod>2026-08-27T22:05:59.000Z</lastmod></url><url><loc>https://fabric.media/agencies-debate-who-owns-youtube-shorts-buying/</loc><lastmod>2026-08-27T21:56:57.000Z</lastmod></url><url><loc>https://fabric.media/chatgpts-ad-exclusion-tools-leave-brand-safety-gaps-emarketer-finds/</loc><lastmod>2026-08-27T21:56:49.000Z</lastmod></url><url><loc>https://fabric.media/equativ-survey-voters-trust-ctv-over-social-for-political-ads/</loc><lastmod>2026-08-27T20:15:07.000Z</lastmod></url><url><loc>https://fabric.media/ex-ipg-india-chief-shashi-sinha-backs-creator-tech-platform-qoruz/</loc><lastmod>2026-08-27T20:08:50.000Z</lastmod></url><url><loc>https://fabric.media/nano-interactive-debuts-ai-tool-to-unify-fragmented-ctv-data/</loc><lastmod>2026-08-27T20:08:50.000Z</lastmod></url><url><loc>https://fabric.media/covatic-lets-publishers-re-target-live-ad-campaigns-mid-flight/</loc><lastmod>2026-08-27T20:08:50.000Z</lastmod></url><url><loc>https://fabric.media/wellas-ai-personalised-audio-campaign-drives-70-engagement-lift/</loc><lastmod>2026-08-27T20:08:50.000Z</lastmod></url><url><loc>https://fabric.media/chatgpt-ads-work-like-search-but-marketers-cant-yet-trace-their-impact/</loc><lastmod>2026-08-27T20:08:49.000Z</lastmod></url><url><loc>https://fabric.media/discord-launches-in-game-reward-ads-with-play-quest/</loc><lastmod>2026-08-27T20:08:48.000Z</lastmod></url><url><loc>https://fabric.media/op-ed-africas-tv-measurement-gap-is-costing-broadcasters-real-ad-revenue/</loc><lastmod>2026-08-27T20:08:47.000Z</lastmod></url><url><loc>https://fabric.media/netflix-stella-artois-turn-the-gentlemen-into-a-branded-pub-takeover/</loc><lastmod>2026-08-27T16:51:52.000Z</lastmod></url><url><loc>https://fabric.media/openais-executive-exodus-points-to-brockman-consolidating-power-ahead-of-ipo/</loc><lastmod>2026-08-27T16:51:51.000Z</lastmod></url><url><loc>https://fabric.media/commerce-media-growth-outpaces-teams-full-funnel-tools-emarketer-finds/</loc><lastmod>2026-08-27T16:51:50.000Z</lastmod></url><url><loc>https://fabric.media/comcasts-universal-ads-taps-tracer-for-operational-data-backbone/</loc><lastmod>2026-08-27T16:51:50.000Z</lastmod></url><url><loc>https://fabric.media/bonta-forces-ellisons-hand-on-which-cable-nets-to-sell-or-sink/</loc><lastmod>2026-08-27T16:51:48.000Z</lastmod></url><url><loc>https://fabric.media/huffposts-national-desk-cut-to-three-reporters-as-buzzfeed-layoffs-continue/</loc><lastmod>2026-08-27T16:51:47.000Z</lastmod></url><url><loc>https://fabric.media/jomboy-medias-path-from-yankees-podcast-to-60-person-creator-company/</loc><lastmod>2026-08-27T16:51:46.000Z</lastmod></url><url><loc>https://fabric.media/netflix-in-talks-with-fox-nbc-to-carry-fox-one-and-peacock/</loc><lastmod>2026-08-27T16:51:46.000Z</lastmod></url><url><loc>https://fabric.media/tiktok-pays-400m-to-settle-doj-child-privacy-lawsuit/</loc><lastmod>2026-08-27T15:51:57.000Z</lastmod></url><url><loc>https://fabric.media/walmarts-ad-business-jumps-38-lifting-full-year-guidance/</loc><lastmod>2026-08-27T15:51:56.000Z</lastmod></url><url><loc>https://fabric.media/ai-search-referrals-convert-better-but-volume-remains-tiny-for-publishers/</loc><lastmod>2026-08-27T15:51:54.000Z</lastmod></url><url><loc>https://fabric.media/crooked-media-revives-nate-silvers-fivethirtyeight-podcast-as-still-counting/</loc><lastmod>2026-08-27T15:51:53.000Z</lastmod></url><url><loc>https://fabric.media/runable-raises-21m-to-push-ai-agents-from-building-sites-to-running-ads/</loc><lastmod>2026-08-27T15:51:52.000Z</lastmod></url><url><loc>https://fabric.media/rpa-exec-ais-real-payoff-is-freeing-up-time-for-partnerships-not-replacing-them/</loc><lastmod>2026-08-27T15:21:05.000Z</lastmod></url><url><loc>https://fabric.media/academy-sports-launches-retail-media-network-with-closed-loop-measurement/</loc><lastmod>2026-08-27T13:32:05.000Z</lastmod></url><url><loc>https://fabric.media/ad-tiers-now-drive-54-of-north-american-streaming-revenue-ampere/</loc><lastmod>2026-08-27T13:32:05.000Z</lastmod></url><url><loc>https://fabric.media/rtl-groups-streaming-arm-offsets-tv-and-fremantle-declines/</loc><lastmod>2026-08-27T13:32:04.000Z</lastmod></url><url><loc>https://fabric.media/streaming-outgrows-linear-in-upfront-but-cpms-fall-everywhere/</loc><lastmod>2026-08-27T13:32:04.000Z</lastmod></url><url><loc>https://fabric.media/ted-lasso-season-4-gives-apple-tv-its-biggest-launch-ever/</loc><lastmod>2026-08-27T13:32:03.000Z</lastmod></url><url><loc>https://fabric.media/indian-media-now-doubles-us-youtube-views-per-tubular-labs-data/</loc><lastmod>2026-08-27T13:32:03.000Z</lastmod></url><url><loc>https://fabric.media/latination-turns-a-legacy-la-station-into-a-31m-bilingual-media-business/</loc><lastmod>2026-08-27T13:32:02.000Z</lastmod></url><url><loc>https://fabric.media/europes-broadcasters-merge-to-survive-netflix-youtube-squeeze/</loc><lastmod>2026-08-27T13:32:02.000Z</lastmod></url><url><loc>https://fabric.media/mediaco-grows-q2-revenue-9-but-profitability-slides-on-digital-costs/</loc><lastmod>2026-08-27T13:32:01.000Z</lastmod></url><url><loc>https://fabric.media/nielsens-new-nfl-fandom-index-crowns-buffalo-top-fan-market/</loc><lastmod>2026-08-27T13:32:01.000Z</lastmod></url><url><loc>https://fabric.media/rupauls-drag-race-franchise-renewed-across-mtv-and-paramount/</loc><lastmod>2026-08-27T13:32:00.000Z</lastmod></url><url><loc>https://fabric.media/ctv-ad-growth-shifts-to-india-brazil-spain-as-us-market-matures/</loc><lastmod>2026-08-27T13:31:59.000Z</lastmod></url><url><loc>https://fabric.media/microdramas-now-beat-netflix-prime-video-on-daily-time-spent/</loc><lastmod>2026-08-27T13:31:59.000Z</lastmod></url><url><loc>https://fabric.media/wellness-content-tops-youtube-shorts-engagement-data-shows/</loc><lastmod>2026-08-27T13:31:58.000Z</lastmod></url><url><loc>https://fabric.media/commerce-media-growth-accelerates-to-25-in-q2-outpacing-retail/</loc><lastmod>2026-08-27T13:31:58.000Z</lastmod></url><url><loc>https://fabric.media/world-cup-keeps-polands-tvp-on-top-blunts-summer-tv-slide/</loc><lastmod>2026-08-27T13:31:58.000Z</lastmod></url><url><loc>https://fabric.media/netflix-disney-amazon-shrink-price-hike-sizes-as-subscribers-hit-limits/</loc><lastmod>2026-08-27T13:31:57.000Z</lastmod></url><url><loc>https://fabric.media/brainlabs-data-ai-overviews-cut-client-web-traffic-10-5-in-14-months/</loc><lastmod>2026-08-27T13:31:57.000Z</lastmod></url><url><loc>https://fabric.media/pga-tour-regular-season-viewership-up-but-methodology-muddies-the-gain/</loc><lastmod>2026-08-27T13:31:56.000Z</lastmod></url><url><loc>https://fabric.media/disney-retakes-top-spot-in-linear-tv-promo-spend-fueled-by-hulus-furious/</loc><lastmod>2026-08-27T13:31:16.000Z</lastmod></url><url><loc>https://fabric.media/usa-fencing-bets-on-creators-to-build-fandom-ahead-of-2028-olympics/</loc><lastmod>2026-08-27T13:31:14.000Z</lastmod></url><url><loc>https://fabric.media/traffic-to-top-10-us-news-sites-down-a-third-since-2024-peak/</loc><lastmod>2026-08-27T13:31:13.000Z</lastmod></url><url><loc>https://fabric.media/onlyfans-says-5-076-creators-have-topped-1-million-in-lifetime-earnings/</loc><lastmod>2026-08-27T01:00:05.000Z</lastmod></url><url><loc>https://fabric.media/cimms-watts-ai-cant-fix-ad-measurement-until-the-industry-fixes-standards/</loc><lastmod>2026-08-27T00:48:04.000Z</lastmod></url><url><loc>https://fabric.media/madhives-jim-wilson-station-scale-wont-fix-local-tvs-transformation-problem/</loc><lastmod>2026-08-27T00:48:04.000Z</lastmod></url><url><loc>https://fabric.media/ny-public-radios-ceo-on-why-local-media-must-stop-thinking-in-platforms/</loc><lastmod>2026-08-27T00:48:03.000Z</lastmod></url><url><loc>https://fabric.media/retailers-ai-shopping-assistants-are-already-lifting-order-values-and-conversion/</loc><lastmod>2026-08-27T00:48:03.000Z</lastmod></url><url><loc>https://fabric.media/op-ed-chief-ai-officers-are-repeating-the-chief-data-officers-mistakes/</loc><lastmod>2026-08-27T00:48:02.000Z</lastmod></url><url><loc>https://fabric.media/ex-twitter-execs-spill-hits-positive-cash-flow-on-brand-deals/</loc><lastmod>2026-08-27T00:48:01.000Z</lastmod></url><url><loc>https://fabric.media/ace-hardwares-redvest-bets-its-late-retail-media-entry-is-a-feature-not-a-bug/</loc><lastmod>2026-08-27T00:48:01.000Z</lastmod></url><url><loc>https://fabric.media/spider-mans-marketing-ditched-tv-leaned-on-creators-and-social-video/</loc><lastmod>2026-08-27T00:48:01.000Z</lastmod></url><url><loc>https://fabric.media/guidelines-q4-outlook-buy-retail-media-and-ctv-now-wait-on-tv/</loc><lastmod>2026-08-27T00:48:01.000Z</lastmod></url><url><loc>https://fabric.media/stingrays-purdy-pitches-retail-media-audio-and-ctv-audio-ads/</loc><lastmod>2026-08-27T00:47:58.000Z</lastmod></url><url><loc>https://fabric.media/liquid-deaths-media-chief-on-proving-ads-move-cans-off-shelves/</loc><lastmod>2026-08-27T00:47:57.000Z</lastmod></url><url><loc>https://fabric.media/googles-buyer-direct-beta-could-upend-programmatic-sales-reps/</loc><lastmod>2026-08-27T00:47:57.000Z</lastmod></url><url><loc>https://fabric.media/llms-hunger-for-video-could-turn-creators-and-planners-into-data-suppliers/</loc><lastmod>2026-08-27T00:47:56.000Z</lastmod></url><url><loc>https://fabric.media/retail-media-and-ctv-underpin-europes-digital-ad-growth/</loc><lastmod>2026-08-27T00:47:55.000Z</lastmod></url><url><loc>https://fabric.media/tbpn-teases-openais-first-hardware-device/</loc><lastmod>2026-08-27T00:47:55.000Z</lastmod></url><url><loc>https://fabric.media/tinuitis-klaassen-on-why-drive-still-beats-pedigree-in-ad-agency-careers/</loc><lastmod>2026-08-27T00:47:54.000Z</lastmod></url><url><loc>https://fabric.media/onlyfans-new-investor-talks-financials-ipo-plans-in-rare-interview/</loc><lastmod>2026-08-27T00:47:54.000Z</lastmod></url><url><loc>https://fabric.media/disneys-streaming-turn-takes-center-stage-in-earnings-breakdown/</loc><lastmod>2026-08-27T00:47:53.000Z</lastmod></url><url><loc>https://fabric.media/fast-channels-emerge-as-a-new-distribution-layer-for-creators/</loc><lastmod>2026-08-27T00:47:53.000Z</lastmod></url><url><loc>https://fabric.media/youtubes-shorts-squeeze-is-a-bet-on-tv-not-vertical-video/</loc><lastmod>2026-08-27T00:47:50.000Z</lastmod></url><url><loc>https://fabric.media/dooh-vendors-chase-the-womens-sports-boom/</loc><lastmod>2026-08-27T00:47:50.000Z</lastmod></url><url><loc>https://fabric.media/nyts-opinion-desk-builds-a-shadow-newsroom-straining-ties-with-reporters/</loc><lastmod>2026-08-27T00:47:46.000Z</lastmod></url><url><loc>https://fabric.media/local-tvs-consolidation-for-journalism-argument-echoes-newspapers-radio/</loc><lastmod>2026-08-27T00:47:44.000Z</lastmod></url><url><loc>https://fabric.media/netflixs-little-house-remake-tops-nielsen-streaming-charts/</loc><lastmod>2026-08-27T00:47:43.000Z</lastmod></url><url><loc>https://fabric.media/comcasts-rooke-tv-wins-back-share-by-being-as-easy-to-buy-as-social/</loc><lastmod>2026-08-27T00:47:42.000Z</lastmod></url><url><loc>https://fabric.media/alex-cooper-exits-uta-amid-unwells-talent-representation-rethink/</loc><lastmod>2026-08-27T00:47:40.000Z</lastmod></url><url><loc>https://fabric.media/mrbeasts-watchtime-studios-hires-studio71-veteran-boorstin-as-gm/</loc><lastmod>2026-08-27T00:47:39.000Z</lastmod></url><url><loc>https://fabric.media/damaro-touts-disneys-integrated-scale-as-new-ceos-core-strategy/</loc><lastmod>2026-08-27T00:47:38.000Z</lastmod></url><url><loc>https://fabric.media/holding-companies-rally-around-outcomes-as-h1-2026-earnings-buzzword/</loc><lastmod>2026-08-27T00:47:37.000Z</lastmod></url><url><loc>https://fabric.media/jcpenney-spoofs-off-price-retail-with-retail-rejuvenation-retreat-campaign/</loc><lastmod>2026-08-27T00:47:37.000Z</lastmod></url><url><loc>https://fabric.media/dolbys-optiview-brings-behavior-targeted-ad-personalization-to-live-sports-streams/</loc><lastmod>2026-08-27T00:47:36.000Z</lastmod></url><url><loc>https://fabric.media/cumulus-asks-appeals-court-to-force-nielsens-hand-before-ratings-cutoff/</loc><lastmod>2026-08-27T00:47:36.000Z</lastmod></url><url><loc>https://fabric.media/washington-posts-micropayments-bet-a-step-toward-subscriptions-not-a-rival-to-them/</loc><lastmod>2026-08-27T00:47:34.000Z</lastmod></url><url><loc>https://fabric.media/youtube-redefines-view-as-one-frame-splits-it-from-engagement/</loc><lastmod>2026-08-27T00:47:33.000Z</lastmod></url><url><loc>https://fabric.media/magnite-study-live-streamings-ad-value-extends-into-pre-and-post-show-coverage/</loc><lastmod>2026-08-27T00:47:32.000Z</lastmod></url><url><loc>https://fabric.media/amazon-accidentally-streams-stathams-mutiny-free-days-before-theatrical-release/</loc><lastmod>2026-08-27T00:47:31.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-unscripted-and-kids-fare-crash-the-streaming-originals-leaderboard/</loc><lastmod>2026-08-27T00:47:30.000Z</lastmod></url><url><loc>https://fabric.media/openais-business-cmo-pitches-chatgpt-as-a-marketing-department-in-a-box/</loc><lastmod>2026-08-27T00:47:30.000Z</lastmod></url><url><loc>https://fabric.media/socials-ad-spend-lead-may-be-a-measurement-artifact-not-merit/</loc><lastmod>2026-08-27T00:47:29.000Z</lastmod></url><url><loc>https://fabric.media/masters-of-the-universe-tops-nielsen-streaming-chart-after-weak-box-office/</loc><lastmod>2026-08-27T00:47:28.000Z</lastmod></url><url><loc>https://fabric.media/seventh-generation-tops-chatgpts-household-cleaning-rankings-but-lead-narrows/</loc><lastmod>2026-08-27T00:47:25.000Z</lastmod></url><url><loc>https://fabric.media/spider-mans-licensing-everywhere-model-tops-940m-in-streaming-revenue/</loc><lastmod>2026-08-27T00:47:22.000Z</lastmod></url><url><loc>https://fabric.media/asdas-george-taps-lucky-generals-for-its-biggest-brand-push-yet/</loc><lastmod>2026-08-27T00:47:21.000Z</lastmod></url><url><loc>https://fabric.media/marketers-chase-fandom-as-the-new-buzzword-for-brand-loyalty/</loc><lastmod>2026-08-27T00:47:19.000Z</lastmod></url><url><loc>https://fabric.media/google-ai-overviews-breaks-the-search-grand-bargain-with-publishers/</loc><lastmod>2026-08-27T00:47:19.000Z</lastmod></url><url><loc>https://fabric.media/openais-altman-declares-code-red-on-chatgpt-pushes-back-ads-plan/</loc><lastmod>2026-08-27T00:47:18.000Z</lastmod></url><url><loc>https://fabric.media/tiktoks-live-boxing-debut-draws-3-4m-views-dwarfed-by-netflixs-serrano-numbers/</loc><lastmod>2026-08-27T00:47:17.000Z</lastmod></url><url><loc>https://fabric.media/netflix-confirms-black-mirror-season-8-renews-legends-and-ramsay-reality-show/</loc><lastmod>2026-08-27T00:47:15.000Z</lastmod></url><url><loc>https://fabric.media/ias-uncovers-papyrus-fraud-scheme-hiding-in-e-book-reader-apps/</loc><lastmod>2026-08-27T00:47:15.000Z</lastmod></url><url><loc>https://fabric.media/investors-and-a-community-bidder-square-off-over-letterboxds-250m-sale/</loc><lastmod>2026-08-27T00:47:12.000Z</lastmod></url><url><loc>https://fabric.media/omnicoms-media-chief-govern-ai-before-scaling-it/</loc><lastmod>2026-08-27T00:47:11.000Z</lastmod></url><url><loc>https://fabric.media/tvrev-report-the-tv-os-is-now-the-real-streaming-battleground/</loc><lastmod>2026-08-27T00:44:44.000Z</lastmod></url><url><loc>https://fabric.media/samsung-ads-30-of-india-large-screen-budgets-now-go-to-ctv/</loc><lastmod>2026-08-27T00:44:44.000Z</lastmod></url><url><loc>https://fabric.media/creators-now-optimize-videos-for-llms-not-just-algorithms/</loc><lastmod>2026-08-27T00:44:43.000Z</lastmod></url><url><loc>https://fabric.media/naver-says-ai-search-summaries-doubled-blogger-earnings/</loc><lastmod>2026-08-27T00:44:42.000Z</lastmod></url><url><loc>https://fabric.media/ten-industry-voices-on-how-to-actually-deal-with-media-fragmentation/</loc><lastmod>2026-08-27T00:44:42.000Z</lastmod></url><url><loc>https://fabric.media/wpromote-ceo-skip-building-ai-platforms-own-measurement-instead/</loc><lastmod>2026-08-27T00:44:42.000Z</lastmod></url><url><loc>https://fabric.media/wbd-ad-revenue-falls-22-in-q2-as-nba-exit-bites/</loc><lastmod>2026-08-27T00:44:41.000Z</lastmod></url><url><loc>https://fabric.media/magnite-exec-ai-ad-generation-aims-to-bring-millions-of-new-advertisers-to-ctv/</loc><lastmod>2026-08-27T00:44:41.000Z</lastmod></url><url><loc>https://fabric.media/fox-and-ispot-expand-always-on-outcomes-measurement/</loc><lastmod>2026-08-27T00:44:40.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-doubleverify-deal-signals-verification-is-now-commoditized/</loc><lastmod>2026-08-27T00:44:39.000Z</lastmod></url><url><loc>https://fabric.media/ai-made-microdrama-lands-on-disney-backed-dramabox-no-novelty-label-attached/</loc><lastmod>2026-08-27T00:44:39.000Z</lastmod></url><url><loc>https://fabric.media/disney-weighs-a-free-ad-supported-tier-for-disney/</loc><lastmod>2026-08-27T00:44:37.000Z</lastmod></url><url><loc>https://fabric.media/spectrum-reach-exec-fragmentation-forces-marketers-to-buy-reach-differently/</loc><lastmod>2026-08-27T00:44:36.000Z</lastmod></url><url><loc>https://fabric.media/tbpn-spots-an-old-school-ad-channel-hiding-in-plain-sight-pizza-boxes/</loc><lastmod>2026-08-27T00:44:36.000Z</lastmod></url><url><loc>https://fabric.media/fox-extends-ispot-deal-expands-outcome-measurement-across-screens/</loc><lastmod>2026-08-27T00:44:35.000Z</lastmod></url><url><loc>https://fabric.media/stagwell-builds-its-own-inventory-marketplace-muscling-into-ad-tech-turf/</loc><lastmod>2026-08-27T00:44:35.000Z</lastmod></url><url><loc>https://fabric.media/world-cup-hydration-breaks-turned-into-prime-ad-inventory/</loc><lastmod>2026-08-27T00:44:33.000Z</lastmod></url><url><loc>https://fabric.media/microdramas-are-booming-but-ad-loads-may-cap-their-upside/</loc><lastmod>2026-08-27T00:44:32.000Z</lastmod></url><url><loc>https://fabric.media/comscore-cuts-deep-20-25m-in-savings-restructuring-under-new-ceo/</loc><lastmod>2026-08-27T00:44:31.000Z</lastmod></url><url><loc>https://fabric.media/tubi-renews-gracenote-deal-for-content-data-programmatic-ad-ids/</loc><lastmod>2026-08-27T00:44:31.000Z</lastmod></url><url><loc>https://fabric.media/disney-and-hulu-bring-video-podcasts-in-house-via-iheartmedia-deal/</loc><lastmod>2026-08-27T00:44:30.000Z</lastmod></url><url><loc>https://fabric.media/earnings-week-shows-media-giants-splitting-into-different-strategies/</loc><lastmod>2026-08-27T00:44:28.000Z</lastmod></url><url><loc>https://fabric.media/media-war-peace-dissects-the-decline-of-traditional-french-tv/</loc><lastmod>2026-08-27T00:44:28.000Z</lastmod></url><url><loc>https://fabric.media/emarketer-charts-ad-tier-revenue-growth-across-north-american-streaming/</loc><lastmod>2026-08-27T00:44:28.000Z</lastmod></url><url><loc>https://fabric.media/ai-reshapes-ad-infrastructure-but-earnings-show-little-revenue-lift-yet/</loc><lastmod>2026-08-27T00:44:27.000Z</lastmod></url><url><loc>https://fabric.media/disney-and-hulu-strike-video-podcast-deal-with-iheartmedia/</loc><lastmod>2026-08-27T00:44:27.000Z</lastmod></url><url><loc>https://fabric.media/tubi-media-group-signs-metadata-deal-with-gracenote/</loc><lastmod>2026-08-27T00:44:25.000Z</lastmod></url><url><loc>https://fabric.media/programmatic-addressable-tv-gain-share-of-a-shrinking-linear-pie/</loc><lastmod>2026-08-27T00:44:25.000Z</lastmod></url><url><loc>https://fabric.media/judge-punts-on-nielsen-pricing-fight-pending-second-circuit-clarity/</loc><lastmod>2026-08-27T00:44:22.000Z</lastmod></url><url><loc>https://fabric.media/digital-brand-architects-buys-creator-management-firm-v1sion-ventures/</loc><lastmod>2026-08-27T00:44:21.000Z</lastmod></url><url><loc>https://fabric.media/home-screens-emerge-as-a-prime-ctv-ad-slot/</loc><lastmod>2026-08-27T00:44:21.000Z</lastmod></url><url><loc>https://fabric.media/disney-embraces-vertical-clips-and-creators-to-feed-disney/</loc><lastmod>2026-08-27T00:44:18.000Z</lastmod></url><url><loc>https://fabric.media/ctv-impression-caps-push-buyers-toward-incremental-reach/</loc><lastmod>2026-08-27T00:44:18.000Z</lastmod></url><url><loc>https://fabric.media/apple-in-talks-to-pay-publishers-nine-figures-for-siri-content/</loc><lastmod>2026-08-27T00:44:17.000Z</lastmod></url><url><loc>https://fabric.media/ana-warns-marketers-not-to-over-rely-on-retail-media-data/</loc><lastmod>2026-08-27T00:44:14.000Z</lastmod></url><url><loc>https://fabric.media/evan-shapiro-retires-his-media-universe-map-for-an-interactive-rebuild/</loc><lastmod>2026-08-27T00:44:14.000Z</lastmod></url><url><loc>https://fabric.media/youtube-dangles-exclusivity-payments-to-keep-top-creators-off-netflix/</loc><lastmod>2026-08-27T00:44:11.000Z</lastmod></url><url><loc>https://fabric.media/youtube-lets-creators-package-playlists-as-tv-style-shows/</loc><lastmod>2026-08-27T00:44:10.000Z</lastmod></url><url><loc>https://fabric.media/warc-retail-media-to-top-200b-in-2026-as-growth-slows-to-single-digits/</loc><lastmod>2026-08-27T00:44:09.000Z</lastmod></url><url><loc>https://fabric.media/openai-expands-chatgpt-ads-to-31-european-markets-as-revenue-climbs-25/</loc><lastmod>2026-08-27T00:44:07.000Z</lastmod></url><url><loc>https://fabric.media/prime-video-orders-gary-lineker-docu-series-as-goalhanger-deepens-streamer-ties/</loc><lastmod>2026-08-27T00:44:05.000Z</lastmod></url><url><loc>https://fabric.media/ad-age-tracker-flags-reddit-bytedance-openai-moves-for-brands/</loc><lastmod>2026-08-27T00:44:05.000Z</lastmod></url><url><loc>https://fabric.media/reacher-season-4-knocks-house-of-the-dragon-off-top-of-streaming-chart/</loc><lastmod>2026-08-27T00:44:03.000Z</lastmod></url><url><loc>https://fabric.media/netflix-orders-colman-domingo-thriller-from-amc-studios/</loc><lastmod>2026-08-27T00:44:03.000Z</lastmod></url><url><loc>https://fabric.media/netflix-and-amc-move-from-licensing-to-co-producing-originals/</loc><lastmod>2026-08-27T00:44:03.000Z</lastmod></url><url><loc>https://fabric.media/microsoft-rolls-out-agentic-commerce-playbook-and-ai-max-search-expansion/</loc><lastmod>2026-08-27T00:44:01.000Z</lastmod></url><url><loc>https://fabric.media/google-range-media-bet-on-kenan-thompson-style-microdramas/</loc><lastmod>2026-08-27T00:44:00.000Z</lastmod></url><url><loc>https://fabric.media/ann-taylor-relaunches-with-first-major-campaign-since-2017/</loc><lastmod>2026-08-27T00:44:00.000Z</lastmod></url><url><loc>https://fabric.media/weekly-roundup-adtech-faces-ai-expansion-eu-scrutiny-and-rebate-fallout/</loc><lastmod>2026-08-27T00:43:57.000Z</lastmod></url><url><loc>https://fabric.media/attribution-flaws-will-scale-not-disappear-as-ai-takes-over-ad-spend/</loc><lastmod>2026-08-27T00:43:57.000Z</lastmod></url><url><loc>https://fabric.media/germany-rules-google-ai-overviews-perplexity-fall-under-media-law/</loc><lastmod>2026-08-27T00:43:56.000Z</lastmod></url><url><loc>https://fabric.media/openai-exec-frames-growth-as-a-self-funding-flywheel-teases-chatgpt-for-teens/</loc><lastmod>2026-08-27T00:43:56.000Z</lastmod></url><url><loc>https://fabric.media/disney-taps-youtube-creator-dhar-mann-for-20-episode-family-series/</loc><lastmod>2026-08-27T00:43:55.000Z</lastmod></url><url><loc>https://fabric.media/urban-outfitters-mines-reddit-and-27-000-brand-ambassadors-for-dorm-trends/</loc><lastmod>2026-08-27T00:43:55.000Z</lastmod></url><url><loc>https://fabric.media/nyt-tests-ai-search-summaries-sparking-newsroom-union-pushback/</loc><lastmod>2026-08-27T00:43:54.000Z</lastmod></url><url><loc>https://fabric.media/emarketer-global-subscription-ott-growth-is-stalling-in-mature-markets/</loc><lastmod>2026-08-27T00:43:52.000Z</lastmod></url><url><loc>https://fabric.media/appeals-court-clears-procedural-path-in-cumulus-nielsen-ratings-fight/</loc><lastmod>2026-08-27T00:43:52.000Z</lastmod></url><url><loc>https://fabric.media/netflix-ads-chief-exits-as-leadership-shakeup-hits-ad-unit/</loc><lastmod>2026-08-27T00:43:50.000Z</lastmod></url><url><loc>https://fabric.media/topgolf-launches-media-network-to-sell-out-of-home-ad-inventory/</loc><lastmod>2026-08-27T00:43:49.000Z</lastmod></url><url><loc>https://fabric.media/unicorn-expands-creator-to-ip-studio-slate-with-four-new-originals/</loc><lastmod>2026-08-27T00:43:48.000Z</lastmod></url><url><loc>https://fabric.media/ctv-consolidation-hits-a-wall-at-measurement/</loc><lastmod>2026-08-27T00:43:47.000Z</lastmod></url><url><loc>https://fabric.media/netflix-weighs-letting-peacock-fox-one-into-its-app/</loc><lastmod>2026-08-27T00:43:47.000Z</lastmod></url><url><loc>https://fabric.media/keenable-raises-26m-to-build-a-search-index-built-for-ai-agents-not-people/</loc><lastmod>2026-08-27T00:43:46.000Z</lastmod></url><url><loc>https://fabric.media/hollywood-group-led-by-kathleen-kennedy-floats-ai-framework-for-creative-work/</loc><lastmod>2026-08-27T00:43:44.000Z</lastmod></url><url><loc>https://fabric.media/wall-street-recasts-netflix-as-a-legacy-stock-after-weak-guidance/</loc><lastmod>2026-08-27T00:43:43.000Z</lastmod></url><url><loc>https://fabric.media/gamma-acqui-hires-lica-to-build-an-ai-presentation-research-lab/</loc><lastmod>2026-08-27T00:43:42.000Z</lastmod></url><url><loc>https://fabric.media/us-tv-upfront-spending-share-returns-to-pre-covid-levels/</loc><lastmod>2026-08-25T23:23:13.000Z</lastmod></url><url><loc>https://fabric.media/apple-music-spotify-add-ai-labels-as-synthetic-tracks-flop-with-listeners/</loc><lastmod>2026-08-25T23:23:05.000Z</lastmod></url><url><loc>https://fabric.media/publicis-travis-kelce-launch-tekta-to-unify-fragmented-nil-marketing/</loc><lastmod>2026-08-25T23:22:50.000Z</lastmod></url><url><loc>https://fabric.media/youtube-expands-stations-feature-beyond-music-to-creator-content/</loc><lastmod>2026-08-25T14:40:32.000Z</lastmod></url><url><loc>https://fabric.media/meta-expands-ai-advisor-tools-for-smb-advertisers/</loc><lastmod>2026-08-25T14:40:30.000Z</lastmod></url><url><loc>https://fabric.media/streamers-widen-ad-tier-discount-as-price-hikes-cool/</loc><lastmod>2026-08-24T22:42:14.000Z</lastmod></url><url><loc>https://fabric.media/vab-study-local-tv-news-ads-lift-purchase-intent-and-brand-image/</loc><lastmod>2026-08-24T22:42:06.000Z</lastmod></url><url><loc>https://fabric.media/netflix-disney-amazon-prime-ease-off-price-hikes-as-ad-tiers-grow/</loc><lastmod>2026-08-24T16:42:53.000Z</lastmod></url><url><loc>https://fabric.media/california-ag-wants-paramount-to-divest-cable-channels-to-settle-merger-suit/</loc><lastmod>2026-08-24T16:42:51.000Z</lastmod></url><url><loc>https://fabric.media/ex-banijay-branded-entertainment-exec-launches-impeto-media/</loc><lastmod>2026-08-24T16:42:36.000Z</lastmod></url><url><loc>https://fabric.media/bzzr-lands-first-nfl-team-deal-streaming-rams-preseason-games-free/</loc><lastmod>2026-08-24T16:42:31.000Z</lastmod></url><url><loc>https://fabric.media/callaway-yanks-good-good-golf-driver-ad-after-backlash-over-shove-scene/</loc><lastmod>2026-08-24T16:42:27.000Z</lastmod></url><url><loc>https://fabric.media/wnt-retakes-evening-news-demo-lead-from-nbc-nightly-news/</loc><lastmod>2026-08-23T21:13:35.000Z</lastmod></url><url><loc>https://fabric.media/fox-news-tops-ratings-again-as-all-cable-news-networks-slide-week-over-week/</loc><lastmod>2026-08-23T21:13:33.000Z</lastmod></url><url><loc>https://fabric.media/livemode-expands-from-world-cup-viral-hit-to-premier-league-champions-league-rights/</loc><lastmod>2026-08-23T00:26:25.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-overhauls-tv-currency-to-fix-hispanic-co-viewing-and-lag-issues/</loc><lastmod>2026-08-22T23:39:59.000Z</lastmod></url><url><loc>https://fabric.media/nexxen-standardizes-programmatic-home-screen-ads-across-tv-oems/</loc><lastmod>2026-08-22T23:39:57.000Z</lastmod></url><url><loc>https://fabric.media/nbcu-strikes-youtube-deal-folding-peacock-into-premium-subscriptions/</loc><lastmod>2026-08-22T22:04:02.000Z</lastmod></url><url><loc>https://fabric.media/ad-tiers-now-drive-over-half-of-north-american-streaming-revenue/</loc><lastmod>2026-08-22T22:04:01.000Z</lastmod></url><url><loc>https://fabric.media/wnba-viewership-keeps-climbing-as-season-heads-into-stretch-run/</loc><lastmod>2026-08-22T22:03:59.000Z</lastmod></url><url><loc>https://fabric.media/agencies-push-synthetic-personas-to-fix-broken-audience-data-handoffs/</loc><lastmod>2026-08-22T22:03:57.000Z</lastmod></url><url><loc>https://fabric.media/broadband-first-cable-ops-no-longer-sell-the-tv-habit-for-broadcasters/</loc><lastmod>2026-08-22T22:03:55.000Z</lastmod></url><url><loc>https://fabric.media/ad-tiers-set-to-pass-half-of-north-american-streaming-revenue-in-2026/</loc><lastmod>2026-08-22T22:03:50.000Z</lastmod></url><url><loc>https://fabric.media/agentic-media-buying-is-turning-into-a-client-by-client-build-not-a-platform/</loc><lastmod>2026-08-22T22:03:39.000Z</lastmod></url><url><loc>https://fabric.media/report-kushner-and-iger-group-nears-deal-to-buy-the-lakers/</loc><lastmod>2026-08-22T22:03:37.000Z</lastmod></url><url><loc>https://fabric.media/2q26-earnings-show-ad-growth-splitting-sharply-by-category/</loc><lastmod>2026-08-22T22:03:35.000Z</lastmod></url><url><loc>https://fabric.media/prime-time-upfront-dollars-rise-9-to-33-7b-as-streaming-grabs-30-more/</loc><lastmod>2026-08-22T22:03:31.000Z</lastmod></url><url><loc>https://fabric.media/agency-execs-pitch-creators-as-always-on-marketing-infrastructure-not-viral-bets/</loc><lastmod>2026-08-22T22:03:27.000Z</lastmod></url><url><loc>https://fabric.media/week-in-charts-trade-desk-stock-hits-52-week-low-as-green-admits-growth-miss/</loc><lastmod>2026-08-22T22:03:25.000Z</lastmod></url><url><loc>https://fabric.media/a-four-person-friend-group-account-books-30-brand-deals-in-four-months/</loc><lastmod>2026-08-22T22:03:24.000Z</lastmod></url><url><loc>https://fabric.media/streaming-churn-undercuts-the-ad-plans-built-around-subscriber-loyalty/</loc><lastmod>2026-08-22T22:03:24.000Z</lastmod></url><url><loc>https://fabric.media/nielsen-brings-streaming-ad-measurement-to-brazil-via-digital-ad-intel/</loc><lastmod>2026-08-22T22:03:19.000Z</lastmod></url><url><loc>https://fabric.media/delivery-apps-pitch-themselves-as-game-day-retail-media-networks/</loc><lastmod>2026-08-22T22:03:14.000Z</lastmod></url><url><loc>https://fabric.media/walmart-connect-adds-negative-keywords-after-years-of-advertiser-pressure/</loc><lastmod>2026-08-22T22:03:14.000Z</lastmod></url><url><loc>https://fabric.media/brands-build-in-house-studios-as-hollywood-production-dries-up/</loc><lastmod>2026-08-22T22:03:09.000Z</lastmod></url><url><loc>https://fabric.media/walmart-target-best-buy-reshuffle-c-suites-around-ai-and-retail-media/</loc><lastmod>2026-08-22T22:03:08.000Z</lastmod></url><url><loc>https://fabric.media/electronics-shoppers-research-for-weeks-wait-for-deals-to-buy/</loc><lastmod>2026-08-22T22:03:08.000Z</lastmod></url><url><loc>https://fabric.media/media-placement-itself-becomes-a-creative-lever-not-just-distribution/</loc><lastmod>2026-08-22T22:03:03.000Z</lastmod></url><url><loc>https://fabric.media/filmhub-teams-with-undercurrent-to-push-youtube-creators-onto-fast-and-avod/</loc><lastmod>2026-08-22T22:03:01.000Z</lastmod></url><url><loc>https://fabric.media/walmart-closes-1-4b-vibe-co-deal-pushes-into-ad-supported-streaming/</loc><lastmod>2026-08-22T22:02:54.000Z</lastmod></url><url><loc>https://fabric.media/creator-brand-trips-lose-their-spark-as-playbook-goes-stale/</loc><lastmod>2026-08-22T22:02:53.000Z</lastmod></url><url><loc>https://fabric.media/open-source-marketing-mix-modeling-tools-gain-traction-with-a-new-acronym-in-tow/</loc><lastmod>2026-08-22T22:02:48.000Z</lastmod></url><url><loc>https://fabric.media/daily-mail-hires-dispatch-exec-to-build-direct-video-ad-business/</loc><lastmod>2026-08-22T22:02:48.000Z</lastmod></url><url><loc>https://fabric.media/ctv-bid-request-inefficiencies-are-quietly-costing-publishers-20-40-in-revenue/</loc><lastmod>2026-08-22T22:02:47.000Z</lastmod></url><url><loc>https://fabric.media/geneva-thomas-launches-the-knowing-a-media-startup-for-black-millennials-and-gen-z/</loc><lastmod>2026-08-22T22:02:44.000Z</lastmod></url><url><loc>https://fabric.media/creators-start-optimizing-their-own-content-for-ai-search-discovery/</loc><lastmod>2026-08-22T22:02:35.000Z</lastmod></url><url><loc>https://fabric.media/samsung-ads-case-study-ctv-matches-social-search-on-gaming-roas/</loc><lastmod>2026-08-22T22:02:31.000Z</lastmod></url><url><loc>https://fabric.media/netflix-edges-toward-youtube-style-features-as-it-hunts-new-revenue/</loc><lastmod>2026-08-22T22:02:25.000Z</lastmod></url><url><loc>https://fabric.media/brands-are-handing-creators-real-c-suite-titles-not-just-badges/</loc><lastmod>2026-08-22T22:02:24.000Z</lastmod></url><url><loc>https://fabric.media/prime-video-pledges-2b-for-latin-america-content-and-sports-through-2030/</loc><lastmod>2026-08-22T22:02:05.000Z</lastmod></url></urlset>