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# Sky bundle deal drives Disney+ ad tier reach up nearly 30%
- URL: https://fabric.media/sky-bundle-deal-drives-disney-ad-tier-reach-up-nearly-30/
- Published: 2026-09-09T20:44:08.000Z
- Updated: 2026-09-09T20:44:09.000Z
- Description: Disney+‘s UK household reach grew by around 1.1 million between Q1 and Q2, with over 700,000 households picking the ad-supported tier, per Barb data, largely credited to a Sky bundling partnership.
- Author: Fabric.Media Editorial
- Tags: Streaming, Tim Cross-Kovoor, Week in Charts: streaming piracy, Disney+ ads tier

**Why it matters.** Advertisers on Disney+‘s UK ad tier now reach a meaningfully larger pool of households, thanks to distribution leverage from a pay-TV partner rather than direct subscriber acquisition.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=fabric.media) *·* [*Tim Cross-Kovoor*](https://fabric.media/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/09/08/week-in-charts-streaming-piracy-costs-uk-1-4-billion-disney-sees-major-ads-tier-boost-and-audiences-ignore-unskippable-ads/?ref=fabric.media)*.*