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# Steven Bartlett, Authentic Brands launch OBSN to scale creator businesses
- URL: https://fabric.media/steven-bartlett-authentic-brands-launch-obsn-to-scale-creator-businesses/
- Published: 2026-09-15T23:18:34.000Z
- Updated: 2026-09-15T23:19:16.000Z
- Description: Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.
- Author: Fabric.Media Editorial
- Tags: Creators, Cynthia Littleton, Steven Bartlett, Authentic Brands creator venture OBSN

**Why it matters.** Creators who partner with OBSN gain a direct path into Authentic Brands’ licensing and retail network, a door most independent creators cannot open on their own.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric.media) *·* [*Cynthia Littleton*](https://fabric.media/tag/by-cynthia-littleton/) *·* [*read the original*](https://variety.com/2026/digital/news/steven-bartlett-obsn-steven-com-authentic-brands-creators-1236860849/?ref=fabric.media)*.*