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# Streaming ad loads jump 18%, raising the creative bar
- URL: https://fabric.media/streaming-ad-loads-jump-18-raising-the-creative-bar/
- Published: 2026-09-09T18:46:28.000Z
- Updated: 2026-09-09T18:46:28.000Z
- Description: Streaming ad loads climbed 18% as platforms pack in more commercial minutes per hour, narrowing the gap with linear TV’s traditional load.
- Author: Fabric.Media Editorial
- Tags: Streaming, Marisa Jones, Streaming ad loads increasing this year

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric.media) *·* [*Marisa Jones*](https://fabric.media/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/streaming-ad-loads-jump-18--raising-creative-bar?ref=fabric.media)*.*