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# Streaming latency now costs subscribers, survey finds
- URL: https://fabric.media/streaming-latency-now-costs-subscribers-survey-finds/
- Published: 2026-09-07T19:10:23.000Z
- Updated: 2026-09-07T19:10:23.000Z
- Description: Big Blue Marble surveyed 5,027 consumers across seven markets and found 62 percent of live sports viewers have seen results or social reactions before the action reached their screen.
- Author: Fabric.Media Editorial
- Tags: Streaming, Survey on switching providers over delayed sports streaming

**Why it matters.** Streaming providers now face a direct link between delivery latency and subscriber churn, making real-time infrastructure investment a revenue issue rather than just an engineering one.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric.media) *·* [*read the original*](https://www.advanced-television.com/2026/09/03/survey-14-mull-switching-provider-over-delayed-sports-streaming/?ref=fabric.media)*.*