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# Streaming nears half of all US ad-supported TV viewing
- URL: https://fabric.media/streaming-nears-half-of-all-us-ad-supported-tv-viewing/
- Published: 2026-09-02T23:49:27.000Z
- Updated: 2026-09-02T23:49:27.000Z
- Description: Streaming made up 48.2 percent of ad-supported TV viewing time in the US during Q2 2026, per Nielsen’s Ad Supported Gauge.
- Author: Fabric.Media Editorial
- Tags: Streaming, Dan Meier, VideoWeek week in charts roundup

**Why it matters.** Buyers pricing ad-supported TV now have to weigh streaming inventory as a near-equal counterweight to broadcast and cable, not a supplement to it.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=fabric.media) *·* [*Dan Meier*](https://fabric.media/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/09/01/week-in-charts-how-esov-moves-market-share-amazons-alleged-20-billion-from-manipulating-ad-auctions-and-influencer-led-tv-series-are-on-the-rise/?ref=fabric.media)*.*