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# Taboola’s Connexity quietly buys Howl’s creator affiliate business
- URL: https://fabric.media/taboolas-connexity-quietly-buys-howls-creator-affiliate-business/
- Published: 2026-09-15T23:18:04.000Z
- Updated: 2026-09-15T23:18:04.000Z
- Description: Commerce platform Howl sold its creator division to Connexity, Taboola’s commerce arm, in August, a deal small enough that Taboola did not need to disclose it in earnings.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Deals, Mark Stenberg, Taboola's Connexity quietly buys Howl's creator affiliate business

**Why it matters.** Creators and brands that worked with Howl are now being courted directly by Connexity’s ShopYourLikes as the platforms consolidate.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric.media) *·* [*Mark Stenberg*](https://fabric.media/tag/by-mark-stenberg/) *·* [*read the original*](https://www.adweek.com/dealroom/howl-sells-creator-business-taboola-connexity/?ref=fabric.media)*.*