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# The oral history of YouTube TV’s decade-long climb to cable’s throne
- URL: https://fabric.media/the-oral-history-of-youtube-tvs-decade-long-climb-to-cables-throne/
- Published: 2026-09-03T16:06:24.000Z
- Updated: 2026-09-04T00:32:39.000Z
- Description: Sportico traces YouTube TV from a 2015 rooftop-antenna prototype to a service that has reportedly surpassed 10 million subscribers today.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jacob Feldman, YouTube TV's push to build sports bundle

**Why it matters.** As legacy pay-TV keeps bleeding subscribers, networks now negotiate carriage on YouTube’s terms rather than the other way around.

*Signal from* [*sportico.com*](https://sportico.com/?ref=fabric.media) *·* [*Jacob Feldman*](https://fabric.media/tag/by-jacob-feldman/) *·* [*read the original*](https://www.sportico.com/business/media/2026/youtube-tv-history-growth-business-model-explained-creator-1234943437/?ref=fabric.media)*.*