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# Walgreens rebuilds its in-store retail media business
- URL: https://fabric.media/walgreens-rebuilds-its-in-store-retail-media-business/
- Published: 2026-09-14T15:04:42.000Z
- Updated: 2026-09-14T15:04:42.000Z
- Description: Walgreens is rebuilding its in-store retail media operation after prior efforts stalled, aiming to turn pharmacy foot traffic and shelf space into a steadier ad revenue stream.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Rachel Wolff, Walgreens rebuilds its in-store retail media business

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric.media) *·* [*Rachel Wolff*](https://fabric.media/tag/by-rachel-wolff/) *·* [*read the original*](https://www.emarketer.com/content/walgreens-rebuilds-its-in-store-retail-media-business?ref=fabric.media)*.*