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# Wurl launches Content Intelligence platform for CTV ad targeting
- URL: https://fabric.media/wurl-launches-content-intelligence-platform-for-ctv-ad-targeting/
- Published: 2026-09-17T15:27:02.000Z
- Updated: 2026-09-17T15:27:02.000Z
- Description: Wurl debuted a Content Intelligence Platform that enriches bid requests with contextual signals across more than 140 billion monthly CTV impressions, integrating partners KERV, Peer39 and IRIS.TV to give DSPs signal-rich inventory before requests reach them.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Geoff Schiller, Wurl launches Content Intelligence Platform

**Why it matters.** DSPs like Yahoo, StackAdapt and Viant gain a single integration point for contextual CTV supply, reducing the fragmentation that has limited scaled targeting.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric.media) *·* [*Geoff Schiller*](https://fabric.media/tag/by-geoff-schiller/) *·* [*read the original*](https://www.adweek.com/adweek-wire/wurl-launches-content-intelligence-platform/?ref=fabric.media)*.*