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# Wurl launches Content Intelligence Platform for CTV targeting
- URL: https://fabric.media/wurl-launches-content-intelligence-platform-for-ctv-targeting/
- Published: 2026-09-16T17:42:46.000Z
- Updated: 2026-09-16T17:42:46.000Z
- Description: Wurl debuted a Content Intelligence Platform that consolidates contextual signals for demand-side platforms buying connected TV inventory.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Wurl launches Content Intelligence Platform

**Why it matters.** DSPs gain a single access point to differentiated contextual CTV signals across partners, rather than negotiating each integration separately.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric.media) *·* [*read the original*](https://www.advanced-television.com/2026/09/15/wurl-launches-content-intelligence-platform/?ref=fabric.media)*.*