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# YouTube overtakes live TV in daily US viewing time
- URL: https://fabric.media/youtube-overtakes-live-tv-in-daily-us-viewing-time/
- Published: 2026-09-03T16:06:21.000Z
- Updated: 2026-09-03T16:06:21.000Z
- Description: Attest’s 2026 attention economy report finds YouTube now claims 1 hour 46 minutes of the average American’s day versus 1 hour 31 minutes for live TV.
- Author: Fabric.Media Editorial
- Tags: Streaming, Report: YouTube overtakes TV in US, UK nears tipping

**Why it matters.** Buyers who still bucket YouTube as a digital line item rather than a TV-equivalent buy are underinvesting in the channel where US attention has already shifted.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric.media) *·* [*read the original*](https://www.advanced-television.com/2026/09/02/youtube-overtakes-tv-in-the-us-as-uk-nears-tipping-point/?ref=fabric.media)*.*