Brands Should Incorporate Augmented Reality Into Their Marketing Plan

By Steven Wong @ AListDaily

“We’ve had display, banner and video ads since the dawn of TV, so we see AR and VR as new mediums that provide unique and differentiated value to advertisers,” Vertebrae founder and CEO Vince Cacace told AListDaily. “They create experiences in new, personalized and contextual ways. With our new AR suite of products, we’ve taken our first step into the world of AR.”

Vertebrae’s previous efforts have largely focused on VR, including the creation of a native VR ad network that reaches nearly three million people a month. That’s in addition to working with publishers such as Forbes, Time and Hurst to develop 360-degree videos for the web and mobile devices. Based on that experience, the company is now it is turning its attention to AR.

Author: | Categories: Virtual Reality Tags: , , ,

Welcoming The Newest Members Of Dash Radio Family

By Michael Whitlow @ Fansided

The folks at Blog a Bull, Bulls Confidential and The Athletic Chicago will be here to also help guide you through the rebuild. Stephen and Will run a great podcast for The Athletic, while Jordan and Matt run a fun podcast on Almighty Baller Radio that you should check out each week, too. (They just joined the Dash Radio family, so check them out there.)

Viking’s Playlist is Set

By Craig Peters @ Vikings

Pre-game DJ: DJ Skee, a Saint Paul native and founder of Dash Radio, will have a set list of players’ favorite songs.

Optimism & Ideas Are What the Marketing Officers are Sharing

By Paul Kontonis @ Advertising Age

By Paul Kontonis, Chief Marketing Officer, WHOSAY. What do chief marketing officers at leading brands share? Optimism and ideas. That’s what Erin Andrews, sportscaster and “Dancing with the Stars” host, discovered when she met one-on-one with visionary marketing leaders at WHOSAY’s ANA Masters of Marketing pop-up studio.

**great timing for this article, coupled with Steve crushing it yesterday (audience was most engaged for his prez, by far)

Author: | Categories: Influencers, Social Media Tags: , , ,

Newest TV Commercials by iSpot.tv

By Advertising Age

A few highlights: Volkswagen serves up the story of a little girl who builds a surprisingly sturdy sandcastle at the beach—a way of illustrating how good it feels to have “peace of mind when the unexpected happens,” which VW says its six-year/72,000-mile bumper-to-bumper limited warranty offers. Nintendo hypes its Super Mario Odyssey game for Nintendo Switch. And Booking.com serves up two new spots, including one that uses footage shot by Booking.com employees during their own travels around the world.

ShortsTV Makes a Splash at the Orlando Film Festival

By  Thaddeus McCollum @ Orlando Weekly

And Linda Olszewski of ShortsTV delivers a lecture on what the Academy of Motion Picture Sciences looks for when nominating short films for Oscars – a timely presentation since the Orlando Film Festival will be eligible to become an Academy-accredited film festival next year.

Author: | Categories: Entertainment Tags: , , ,

VR Advertising is Highly Memorable Across All Ad Formats

By Peter Graham @ VRFocus

As companies seek to make VR more profitable, finding ways of making ads suitable for VR users and virtual environments is becoming evermore important with several firms exploring the possibilities. These include: Omnivert, Immersv, Verve and Vertebrae to name a few.

Author: | Categories: Virtual Reality Tags: , , ,

Nielsen: Measures Streaming Viewership Through an Audio Signature

By Cynopsis

Tweet of the week: @Yovanny826: Prayers go out to @gordonhayward
Canvs , the emotion measurement company, analyzed tweets about TV and streaming programming from Oct. 11-17 using Twitter data from Nielsen. Insights from th e 2,891,725 tweets expressing a specificEmotional Reaction (ER) include:
– There was an outpouring of supportive messages during the NBA opening game between the Boston Celtics and Cleveland Cavaliers on TNT when, mere minutes into the game, Celtics forward Gordon Hayward suffered a terrible leg injury and was carried off the court on a stretcher.
– The latest episode of Love & Hip Hop: Hollywood on VH1 had viewers laughing hard, with Safaree in particular tickling fans’ funny bones.
– People were totally excited for the return of Riverdale on The CW, which had its season 2 premiere on Oct. 11.
–  Viewers were super annoyed with Laurel Castillo (portrayed by Karla Souza) during the most recent episode of ABC’s How to Get Away with Murder, with some labeling her as needy and selfish.
– Canvs

Author: | Categories: Social Media, Tech Tags: , , , ,

T-Mobile will Donate $10,000 to Hurricane Recovery Efforts

By Advertising Age

A few highlights: T-Mobile says it will donate $10,000 to hurricane recovery efforts for every home run hit during the 2017 MLB postseason. Samsung shows off all the ways you can use its new Gear Sport smartwatch. And Nike tells the epic tale of a boy named Dante who dreams of playing pro basketball in an ad that features cameos from LeBron James, Kevin Durant and Paul George.

How Businesses Can Connect with Customers Through Live Video

By Cheddar

Live video is not just for your friends on Instagram. Brands are increasingly using it to connect with their customers. While some may opt for Facebook Live, Brandlive caters their products specifically for businesses.
Fritz Brumder, co-founder of Brandlive, joins Cheddar to explain how live video is changing the way retailers and brands connect with their audiences.
Brandlive has worked with major retailers including Walmart, The North Face, GoPro, Adidas, Cabela’s and Ace Hardware.

Author: | Categories: Business, Tech Tags: , , , ,

Esports and Music: A Perfect Match

By Patrick GarrenEsports Observer

Even on a pure business level, there are veteran esports professionals with distinct links to the music world. Seven Volpone, the CEO of Big Block (which recently hired former ESL marketing exec Ed Tomassi) is a former musician and record producer responsible for the first ever live music performance at an ESL event. In October 2016, electro house musician and record producer Steve Aoki became the first music professional to buy a majority stake in an esports team – the Vegas based Rogue.

Behind the Scenes of “Swish Swish” With Katy Perry

By Brian Rolli @ Billboard

Back in July, Perry teamed up with DanceOn to launch the #SwishSwishChallenge, exhorting dancers to show their best moves for a chance to star in the video. Hip-hop and jazz-funk aficionado Amanda LaCount snatched the crown and the behind-the-scenes footage shows her chatting with Perry, who gushes, “You’re such a unique personality and so positive. I love that!”

Syndication: Today USA,

 

Author: | Categories: Music, Social Media Tags: , , , ,

The CW Returns with Multiple Hit Shows

By Eleonor Semeraro @ Broadcasting & Cable

Last week was a big week for The CW, with the return of multiple hit shows including Supergirl, The Flash, DC’s Legends of Tomorrow, Riverdale, Arrow and Supernatural. B&C worked with Inscape.tv, the TV data company with glass-level information from 7 million smart TV screens and devices, to see how people have been consuming the latest installments of their favorite shows from the network.

Author: | Categories: Tech, Television Tags: , , , ,

Variety Reports: The Week’s Top Movie Commercials

By  Variety

Just behind “The Snowman” in second place: Lionsgate’s “Tyler Perry’s Boo 2! A Madea Halloween,” which saw 769 national ad airings across 29 networks, with an estimated media value of $4.3 million. It also had the best iSpot Attention Index (138) in the ranking, getting 38% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

 

 

Newest TV Commercials Tracked by iSpot.tv

By Advertising Age

A few highlights: A father and daughter bond over stargazing—and Oreos—in an Oreo ad. A middle-aged man enjoys an impromptu, low-key joy ride in a supermarket parking lot (spoiler: a shopping cart is involved) in a Citi spot. And a Google commercial focuses on a pair of flour-covered hands—hands that are busy preparing fried chicken in a kitchen—to make a point about how, well, handy the voice-activation feature of its Google Home device can be.

Most Watched Ad Without Actors

By WardsAuto

No.3 goes to Land Rover’s commercial for the Range Rover Velar which, the ad hints, can command respect even from a pack of fierce, barking dogs. This spot has the best iSpot Attention Index (153) in the rankings, getting 53% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

“Gold Rush” Displaces Our Previous No. 1,”The Gifted”

By Jason Damata @ Broadcasting & Cable

Discovery’s Gold Rush tops our chart, displacing our previous No. 1, Fox’s The Gifted, which shifts to fifth place. Promos for the eighth season of the reality show about gold miners racked up 221.9 million TV ad impressions, outpacing our No. 2 show, the TNT drama Good Behavior, which kicked off its second season on Sunday. Notably, Good Behavior promos have the highest iSpot Attention Index (116) in our ranking, getting 16% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

 

TEO Briefing: This Week’s Esports News

By Graham Ashton @ Esports Observer

Big Block, a digital creative services provider, announced that it had hired former ESLmarketing executive Ed Tomasi to spearhead its esports division. The company’s previous clients have included ESPN, NFL, and Under Armour, and its CEO Seven Volpone, also had a history at ESL, being responsible for the first live music performance at one of the company’s esports competitions.

 

VR: How to Engage the Younger Generation

By Michael Malone @ Broadcasting & Cable

VR may be the thing that best brings millennials to the party. “It makes us feel like we’re closer, more a part of it,” said Vince Cacace, founder and CEO, Vertebrae. Consuming sports through a headset, he said, is “engaging and exciting.”

Also appeared: Multichannel News

Author: | Categories: Virtual Reality Tags: , , ,

“Be Who You Want to Be” by Walmart Debuts on TV

By Advertising Age

A few highlights: Walmart encourages you (especially if you’re a kid) to “Be who you want to be” this Halloween in an ad that plugs its costume offerings to the strains of The Who’s “Who Are You?” Volkswagen also goes with a retro soundtrack, using Joe Cocker’s “With a Little Help From My Friends” to back a seriously retro spot (E.J. Schultz has the story: “VW Debuts a Hippie-Dippy Ad Featuring Its Classic Bus—But Not a New Car in Sight”). And NFL wide receiver Larry Fitzgerald enjoys a little private time in a rather adorable fashion while he’s wearing his Bose QuietComfort 35 headphones.