iSpot.tv Presents the Newest Ads on Television

By Advertising Age

A few highlights: Mtn Dew (aka Mountain Dew) serves up two “Do the Dew” ads that are basically product porn — with slow-mo close-ups of frosty bottles as the focus. PayPal positions itself as a competitor to Venmo (without actually naming Venmo) — i.e., a way to quickly reimburse friends for shared expenses through a mobile app. And Dunkin’ Donuts serves up an ad that’s basically a how-to video re: using its new Cold Brew Coffee Packs.

Subaru’s Top Spot in Most-Watched Rankings

By WardsAuto

A daydreamy Subaru commercial featuring music by Langhorne Slim collects the highest number of TV impressions across national television broadcasts from Aug. 7-13 in a survey of car ads for WardsAuto by iSpot.tvcom.

Apple Set to Spend as Much as $1 Billion on Original Shows

By Cynopsis

Tweet of the week: @tokenbrotha: Smackdown was wild. Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 9-15 using Twitter data from Nielsen. Insights from the 2,050,583 tweets expressing a specific Emotional Reaction (ER) include: – The Teen Choice Awards on Fox did something pretty remarkable: the telecast actually overshadowed HBO’s powerhouse Game of Thrones in terms of generating the most viewer expressions of love over the seven days measured, with fans giving major social shoutouts to honorees and performers including One Direction member Louis Tomlinson.– Fans came out in force on Twitter to say how much they enjoyed the latest WWE SmackDown on USA. – Canvs

Author: | Categories: Social Media, Tech Tags: , , , ,

Mitsubishi Motors Sponsors ABC’s ‘The Great American Eclipse’

By MediaPost

Between August 16, 2016 and August 15, 2017, Mitsubishi ran four spots 54 times on ABC, a total of $3.4 million in national advertising, according to iSpot.TV.

iSpot.tv is One of 2017’s Most Interesting Ad-Tech Upstarts

By Mike ShieldsBusiness Insider

Think of iSpot as a Moat for TV. The company pulls data from Smart TVs and has access to unique information on what people watch, what ads are delivered, and whether people stay tuned”. They work with many big TV networks and advertisers. The company’s valuation was at $112 million as of two years ago.

Big TV Promo Push for A&E’s ‘Leah Remini: Scientology and the Aftermath’

By  Jason Damata @ Broadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Aug. 13).

Virtual Reality Gets a Move On With Strider VR Treadmill

By Cortney HardingTVREV

Brought to you by Vertebrae. With the announcement of the Strider VR treadmill, the VR world gained yet another device that allows users to move around while in the headset.

Author: | Categories: Virtual Reality Tags: , , ,

Revenue Survey Points To The Maturing Of The Programmatic Market

By AdExchanger

A handful of smaller mobile companies are growing like weeds, but revenue is still middling. Mobile publisher-centric software player PadSquad, for example, grew 912.91% with modest revenues of $10.6 million.

CEO of WHOSAY Talks About Brands and Agency Co-Conspirators.

By Michael Essany @ Mobile Marketing Watch

The following is a guest contributed post by Steve Ellis, CEO of WHOSAY. Dear brand marketers and your agency co-conspirators, Enough is enough.

Author: | Categories: Social Media Tags: , , ,

Here are The Latest Commercials on TV From Samsung, GoDaddy, GoGurt and More

By Advertising Age

A few highlights: Yogurt gets consumed at a … let’s just say leisurely pace in a new ad for Oui (Jessica Wohl has the backstory: “A French ‘Girl’ With Three Lovers Stars in Yoplait’s First Oui Brand Campaign” at Creativity). Meanwhile, yogurt gets consumed … easily (perhaps too easily) in another one of GoGurt’s spots starring fourth-grade curmudgeons Tim and Charlie. And Samsung says the Galaxy S8 has “the perfect camera for a total solar eclipse wedding.”

Detroit DJ Provides Radio Opportunity for Local Artists.

By Rollingout

Previous rooftop showcase performers headlined local artists such as Nick Varsity, TJ Upshaw, Fly Boi Peoples Evan The Twerkgod, Drew Parks, Mike Loui, and FlyBoyChris. On their most recent show, Evan The Twerkgod, and Mike Loui were the lucky winners selected to broadcast live on Dash Radio with DJ Supa.

WKYS Reveals New Midday Personality: Dominique

By Radio Online

Dominique began her radio career in her hometown of Richmond, VA, as an intern with WBTJ-FM (106.5 The BEAT) and an alumni of Virginia State University. Most recently, Dominique hosted “Diva Unfiltered” on Dash Radio from Los Angeles.

 

Madonna’s DanceOn Hired A Promising Rapper.

By HipHopDx

After gracing the building with his presence at DX Turbo earlier in Summertime ‘17, rising Houston star Stoppa came through to bless #DXLive with some exclusive songs and even spoke on getting noticed by the one and only Madonna, via DanceOn, the company she co-founded with So You Think You Can Dance creator Nigel Lythgoe.

Author: | Categories: Music, Social Media Tags: , , , ,

Here are the latest commercials on TV from Monster Energy, Windex, Sprint and More

By Advertising Age

A few highlights: MMA fighter Conor McGregor gets all sweaty — and presumably thirsty and tired — as he endures a brutal workout; fortunately, he’s got a can of Monster Energy to chug down. An unwitting family gets hooked (literally) by Verizon in a wry spt for Sprint. And Windex serves up two emotional spots, both set to Grace VanderWaal’s “Beautiful Thing,” that are part of a multipart story arc (more installments to come) titled “The Story of Lucy.”

 

iSpot.tv Presents the Newest Ads on Television

By Advertising Age

A few highlights: Bud Light offers up a couple variations on a theme (E.J. Schultz has the backstory on the new campaign: “Bud Light is the Antidote to ‘Overwhelming’ Craft Beer Selection, Says Bud Light”). Charlie “It’s Always Sunny in Philadelphia” Day turns up in another DirecTV ad — this one with a very weird cameo appearance by Dallas Cowboys quarterback Dak Prescott. And Kia welcomes a new member to its ad family in a fresh cut of a rather frenetic spot (Creativity’s Alexandra Jardine has the story on this campaign that first launched online and in movie theaters: “The Kia Hamsters Get a Turbo-Charged New Baby”).

Trivago’s Ads May Be Reaching A Different Audience.

By Forbes

Furthermore, data from the analytics firm iSpot.tv estimates that between June 21 and July 4 of this summer alone, Trivago dedicated $18 million to commercials on national US television. By comparison, rivals TripAdvisor spent $6.8 million and Priceline spent $2 million.

Top TV Ad Spending: ‘The Hitman’s Bodyguard’

By Variety

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Lionsgate claims the top spot in spending with “The Hitman’s Bodyguard.”

Virtuoso Will Tout Pivotal Role of Travel Agents

By Dennis Schaal Skift

We’ve noticed that travel website advertising on U.S. TV is starting to edge downward, according to iSpot.tv statistics. The spend on U.S. national TV advertising in the first week of August was about $16 million, a 22 percent decrease compared with the first week of July, which included the July 4th holiday.

College Sports Tap Into Beer Sponsorships.

By Indianapolis Business Journal

Beer makers spent $35.8 million to advertise during college-football-related telecasts in 2016, according to a Sports Business Journal analysis of data from iSpot.tv. That’s nearly double what they spent in 2015. Many companies, such as Guinness, Tecate and Stella Artois, were new entries last year into the world of college sports.

Why Fans Love “Atlanta”

By Broadcasting & Cable

Examining the discussion around the show’s humor more closely, Canvs uncovered that a particular moment in one episode had viewers laughing up a storm: In the seventh episode, titled “B.A.N.” (it originally aired Oct. 11), the show took a turn towards the satirical, which included a talk show complete with parody commercials that played throughout the episode. Put simply, people went nuts for the fake ads—and said as much on social media in a major moment for Atlanta’s buzzworthiness and momentum.

Speaking of commercials, how did the real advertisers fare during the show during its first full season? According to iSpot, the attention and conversion analytics platform for TV advertising, since the season premiered and through re-runs this summer, 269 brands have aired 599 spots over 1,800 times with an estimated total spend of $7 million