BidSlate and Premiere Digital on Filmmaker Distribution Platform

By Dave McNaryVariety

Deals completed include a partnership with Hoopla digital for 20 titles to be distributed in 1,500 libraries across North America; a 12-title deal with Direct TV broadcaster Shorts TV; a multi-title agreement with France’s newly launched Museum Channel; and deals with Germany’s Little Brother Films GmbH and Hong Kong’s UA Cinemas Circuit Limited.

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iSpot.tv Presents the Newest Ads on TV From Beats, Apple, Adidas and More

By Advertising Age

A few highlights: Apple serves up a visually dazzling spot for the latest edition of Apple Watch (Creativity’s Alexandra Jardine has the backstory: “A Skateboarder Spins Through the Crowds in a Train Station in Apple Watch 3 Emmys Spot”). An orchestra’s triangle player goes a wee bit overboard with his solo performance in the latest “surprising” Geico spot. And Tom Brady manages everything—business and family life—with his BeatsX wireless earphones; the ad’s tagline: “Built for bosses.”

Nintendo led gaming industry TV ad So far but others are catching up

By Eleanor Semeraro @ VentureBeat

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. There was an uptick in gaming industry spend for television, jumping to an estimated $17.1 million from July’s $12.2 million. In total, 29 brands ran 81 spots nearly 9,000 times and generated over 1.1 billion TV ad impressions.

These are the Influencers With More Revenue Per Sponsored Post

By Tubefilter

A study by influencer marketing company Whosay aims to shed new light on how much money influencers are paid per promoted post — as well as which influencers, in terms of their follower counts, are most optimal for marketers to partner with.Whosay, which has worked with McDonald’s and Hulu, examined data from more than 130 campaigns over the past 19 months, Recode reports, and it has divided social media stars into five different categories.

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Silento Updated his Snapchat Username & Snapcode

By Anthony Coyle @ Gazette Review

The song was uploaded on YouTube a few months later and gathered over a million views in just a single week. It also became a social media craze in no time thanks to Silento’s efforts in promoting himself on Instagram and Soundcloud. Moreover, popular online community DanceOn Network encouraged people all over the globe to upload videos of them dancing to “Watch Me”.

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These are the Newest Ads on TV From Samsung, Google, Hulu and More

By Advertising Age

A few highlights: Samsung serves up a spot that focuses rather adorably on young love—and how its Note 8 can be used to send annotated images to your beloved. Anna Kendrick talks about how Hulu “is gonna change your life” in an ad that ends with the line “It’s not a dream—it’s tv come true.” And Google tries to divert some attention from iPhone hype with a commercial that subtly promotes its Pixel 2 phone, set for release on Oct. 4.

 

Author: | Categories: Advertising, Business

Check out the Newest Ads on TV From Taco Bell, Pennzoil and More

By Advertising Age

A few highlights: Taco Bell announces that “breakfast has come out of its shell” with the new Naked Egg Taco, which has a fried egg in place of a taco shell. A yellow race car speeds through an urban landscape in a moody Pennzoil spot that feels like it’s straight out of the “Fast and the Furious” playbook. And Ubisoft rather dramatically hypes its new South Park game in an ad that is, of course, narrated by Eric Cartman.

This is how much social media stars get paid to post ads

By Kurt Wagner and Rani Molla @ Recode

But new data from another marketing firm, Whosay — which creates influencer ad campaigns for companies like McDonald’s, Hulu and Lexus — provides a different perspective. Micro-influencers weren’t the best bargain, according to Whosay, which looked at data from more than 130 influencer campaigns over the past 19 months.

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New Facebook guidelines banning controversial ad content

By Cynopsis

Tweet of the week: @Ron_n_tellThat: #NFL is back!! #GoPats #OnePride Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Sept. 6-12 using Twitter data from Nielsen. Insights from the 2,455,717 tweets expressing a specific Emotional Reaction (ER) include: – NFL fans exploded with excitement as another season kicked off with an opening game between the Kansas City Chiefs and the New England Patriots on NBC. – Viewers talked about how beautiful the simulcast Hand in Hand benefit for hurricane relief was. – The congratulatory messages flowed freely during ABC’s broadcast of the 2018 Miss American Competition, with Miss North Dakota Cara Mund taking the crown. – Fans of Love & Hip Hop: Hollywood were laughing hard during the most recent episode on VH1, with Zell provoking a good chunk of the chuckles. – Canvs

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Chevrolet Remains Atop Most-Seen TV Ads Chart

By Wards Auto

For the second week in a row, Chevrolet takes first place in iSpot.tv’s rankings of the automotive ads that have racked up the highest number of impressions across national broadcast and cable TV airings. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.

Fox’s ‘The Orville’ Gets TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top 5 TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Sept. 10).On the strength of 337.2 million TV ad impressions for promos leading up to its Sept. 10 premiere, Fox’s The Orville takes our No. 1 spot, displacing last week’s chart-topper, FX’s American Horror Story: Cult

ShortsTV launches on YoufoneTV

By Robert BrielBroadband TV News

ShortsTV brings audiences professionally produced live action, animation and documentary short movies from the Netherlands and around the world, including hours of award winning and star-studded shorts. ShortsTV also creates its own original programming, putting the spotlight on both emerging and established talent and bringing viewers into the fast-paced world of short filmmaking.

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How marketers can unlock mobile’s creative potential?

By The Drum

According to Whosay’s findings, only the top 10% of talent in each segment are professional creators. In matching the right talent with premium creative and smart paid distribution, marketers can expect to see a 15% rise in campaign engagement rates.

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TV’s Social Media MVPs of the Week: Beyoncé, Alex Smith and Margana Wood

By TheWrap

TheWrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

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Jared Feldman, Canvs CEO Wins Great Minds Award

By Broadcasting & Cable

“I’m proud of the tireless efforts Jared commits to improving as a leader each and every day,” said Canvs Chief Scientist Dr. Sam Hui. “Jared is a bright star in the field of marketing science and someone who truly understands the impact emotions have on society and can articulate its value to both sharp business minds and the laymen.”

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iSpot.tv Presents the Newest Ads on TV From Kmart, GameStop and More

By Advertising Age

A few highlights: Party City serves up two separate ads—one directed at kids looking for costumes, the other at adults in search of spooky lawn decorations—to hype its Halloween merchandise. Chase teams up with “Late Late Show” host James Corden to promote the travel benefits of the Chase Sapphire Reserve card. And Kmart calls attention to its fall fashion offerings with a spot that declares “Anything is possible—dress for it.”

Most-Seen Chevrolet Advertisement List Through Labor Day Weekend

By Sean SzymkowskiGM Authority

Chevrolet said so-long to summertime with a hot advertisement through Labor Day Weekend, per WardsAuto and iSpot TV data.  Once again, the “New Excitement” advertisement climbed to the top of the chart, which showcases Chevrolet performance cars and trucks. Chevrolet tallied 309,419,938 impressions and a 76.67 attention score with the ad.

Ad of the month goes to: IHOP

By Elise CzajkowskiYouGov US

The first of two television ads — “The Eyebrows Say It All!” — rolled out on July 30, and received prominent placement, including a broadcast during NFL Preseason Football on Fox, according to ad tracker ispot.tv. It has aired more than 2,000 times nationally.

The Weather Channel Tops TV News Competition Because of Irma

By Eleanor Semeraro @ Broadcasting & Cable

Although Liberty Mutual led the way in overall impressions, the individual commercial with the most impressions came from Comcast Business. Comcast also held viewer attention. With an iSpot Attention Index of 137, its ads had 37% fewer interruptions than the average commercial on The Weather Channel (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Spots from ZipRecruiter and Dyson also held people’s attention more than average over the weekend.

 

Here are the Newest Ads on TV From Kit Kat, Jaguar and More

By Advertising Age

A few highlights: Kit Kat takes a delightfully cheesy, ’80s-inspired approach to its latest “Gimme a break” ad, complete with new wave soundtrack. Jaguar serves up an intense and moody spot for its XE set to the industrial strains of gothic rocker Chelsea Wolfe’s song “Carrion Flowers” (previously used in a promo for “Fear the Walking Dead”) to make the point that “Jaguars roar.” And in the latest Infiniti ad, Stephen Curry has an adorable co-star: his five-year-old daughter Riley.