New Leader Programming for deadCenter

By Brandy McDonnell @ NewsOK

Thompson, who previously helped link shorts filmmakers with online distribution via ShortsTV, is already planning big things in her new role. According to the release, she is ramping up the number of film distributors at the festival to help local filmmakers find distribution. She is increasing the number of virtual reality and augmented reality films at the festival so local audiences can experience what the future holds for film. And, she is currently in discussions with industry leaders to make deadCenter an Oscar-qualifying festival.

Author: | Categories: Entertainment Tags: , , ,

Brandlive Mobile App Features a Live Feed

By Carrie BrunnerNBHerald

“We are so excited for Brandlive’s mobile app. At Cabela’s we are hosting an average of 300 live events per year, including internal trainings for our North American retailers,” said Dustin Edwards, Learning and Development Manager for Cabela’s. “Live video has become part of the fabric of how we communicate; we’ve seen the performance of our product lines change on a dime when we use a combination of live video and product experts for training. The Brandlive mobile app will make it that much easier for us to connect with our internal and external audiences in the most authentic, cost effective, and beneficial way.”

Author: | Categories: Business, Tech Tags: , , , ,

Live Video: Integral Part of Marketing Strategies

By Mike Gasbara @ TVREV

Live video has become an integral part of marketing strategies for brands and retailers like Adidas, Walmart, Cabela’s, The North Face, and others to connect with consumers on a more intimate, authentic level. Live video platforms like Brandlive are even launching mobile apps to help the industry broadcast live video from their smartphone on the go.

Mobile Broadcasting with Brandlive

By MarTech Advisor

Brandlive Mobile includes the following features for Brands and Retailers:

  • Mobile Broadcasting –Simply log in and go live from any mobile device on your brand’s owned and operated channels and apps.
  • Public/ Private Events – Broadcast to both internal and external events for more use cases and increased ROI from live video
  • Easy Simulcasting to Social Channels – Broadcast directly to Facebook, Twitter and YouTube, and easily share and track events on any major platform.
  • Training– Allow internal or external audiences to take quizzes and interact with courses for product trainings or promotions.
Author: | Categories: Tech, Television Tags: , , , ,

BrandLive Reveals How Businesses Should Go Live

By RapidTVNews

“Our goal at Brandlive is to make live video as accessible as possible to the brands and all companies that we work with. In the past year, we have seen our customers using live video across their entire enterprises, for everything from town halls, product launches, sales meetings and consumer tent pole events,” said Fritz Brumder, CEO of Brandlive. “The mobile app will make it even easier to broadcast live video experiences across owned and operated channels and then distribute them across social media platforms, all from the palm of your hand.”

Author: | Categories: Tech, Television Tags: , , , ,

Live-streaming with Brandlive

By MarTech Series

Customer Feedback: “GoPro’s education team operates in a fast-paced world, often in remote places,” shared Chris Naegele, GoPro’s Director of Global Education. “The new Brandlive mobile app opens up some new possibilities on how we connect with our partners by giving us more freedom on how and where we can go live to get them the education they need. We use our GoPros to broadcast 99% of the time, but now that we don’t need a computer, we have that much more flexibility.”

Author: | Categories: Business, Tech Tags: , , , ,

Distilling Fans’ Emotions During The Voice

By Eleanor Semeraro @ Broadcasting & Cable

According to iSpot, which has attention and conversion data from more than seven million smart TVs, when it comes to viewer attention to ads during The Voice, retail has a consistently strong showing. Among the brands with the most impressions, Best Buy and Kohl’s top the list for the best iSpot Attention Index, with their ads being 30-40% less likely to be interrupted than the average ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

According to Canvs, there have been a whopping 441,295 Emotional Reactions (ERs) to the show so far this season with the Live Top 11 Eliminations episode on Nov. 28 garnering the most ERs for a single episode so far (125,174). Positive emotions dominate the conversation, with love accounting for over 40% of all ERs, followed by enjoy (9%) and beautiful (8.8%).

Viewers Are Glued to Latest Ad from Google Pixel 2

By Advertising Age

A few highlights: Honda promotes the advantages of a plug-in hybrid—”the end of your battery charge isn’t the end of the world”—in a commercial for the 2018 Honda Clarity. Amazon plays up the fact that its Fire TV device can integrate with its Alexa digital assistant in case you’ve got any questions you want answered while watching TV. And Google hypes “The Last Jedi” AR stickers that are available exclusively on the Google Pixel camera.

iSpot.tv Powers the Variety Movie Commercial Tracker

By Variety

TV ad placements for two movies from Twentieth Century Fox — “The Greatest Showman” (EMV: $5.06 million) and “Ferdinand” ($4.33 million) — along with Warner Bros.’ “Father Figures” ($4.29 million) round out the chart. Notably, “Ferdinand” had the best iSpot Attention Index (110) in the ranking, getting 10% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Syndication: Newsline

Fans and Brands Can’t Get Enough Fixer Upper

By Jason Damata @ Broadcasting & Cable

For the third week in a row, promos for HGTV’s Fixer Upper top our chart, this time racking up 210 million TV ad impressions (down from 230 million in the previous 7-day period). It seems that viewers just can’t get enough of Chip and Joanna Gaines’ hit home-renovation show, now in its fifth and final season; Fixer Upper promos also once again scored the highest iSpot Attention Index (123) in our ranking, getting 23% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Vizio Partners with iSpot.tv

By Wayne Friedman @ MediaPost

Smart TV data for iSpot.tv goes into three of its core products: ad impression measurement, attention analytics and conversion analytics. The smart TV viewing data is generated directly against iSpot’s catalog of ads.
Smart TV data, the company says, is “transformed, interpreted and balanced against the U.S. Census.”
iSpot.tv uses proprietary technology embedded into TV sets that can detect show content and commercials. Using fingerprinting technologies, ads on the TV set can be tracked and identified.

TV/media measuring company iSpot.tv has renewed its deal with Vizio’s data business, Inscape, under a new seven-and-a-half-year agreement.
According to iSpot, Vizio/Inscape’s footprint is 7.7 million TV devices — the largest single source of opt-in TV viewing data available to license in the U.S.

Brands are Changing the Way they Approach TV

By Jon LafayetteBroadcasting & Cable

“iSpot is doing at scale what so many others are trying to do on an ad-hoc basis and the market is rewarding us all for it,” said Jodie McAfee, senior VP of sales and marketing at Inscape. “Their use of our glass-level, granular TV viewing data demonstrates how smart TV viewing data can and will power the next generation of measurement.”

“Brands are changing the way they approach TV now that they can connect TV investments to business outcomes,” said iSpot.TV Founder and CEO Sean Muller. “This deal is a testament to our market traction and the trust brands have put in iSpot but also it speaks to the great working relationship we have developed with Inscape and the value we are creating together.”
Inscape is a subsidiary of Vizio and, with 7.7 million active TV devices, it is the largest single source of opt-in TV viewing data available to license in the United States.

iSpot.tv Teams Up with Inscape

By Kelly Liyakasa @ AdExchanger

ISpot claims its integration to Inscape can improve precision and accuracy in attribution because it allows ad buyers to tie TV viewing behavior to performance KPIs, like conversions and site visits.
ISpot can provide those metrics because it has a device graph that lets it map the impressions it gets from Inscape to consumer behavior on devices.
“We collect second-by-second viewing data against actual ads, not just the programs, to avoid blind spots,” said Sean Muller, CEO of iSpot.TV. “If you just gather data at the program level, you’re not seeing viewership across OTT, VOD or at the local level.”
ISpot’s measures how consumers engage with TV ads, digital searches and social media. Then, it correlates those results with the US Census so it aligns more closely with traditional TV currencies, which makes buyers more comfortable.

Right now, Inscape is the only data provider that can scale – with precision – because it provides buyers direct access to a smart-TV OEM’s data sets, said Tracey Scheppach, founder of the consultancy Matter More Media and former head of Publicis/Starcom’s Video Center of Excellence.

PadSquad Encourages Creativity on Small Screens

By Internet Retailer

During the seven weeks the ad ran in October and November, 230,000 consumers interacted with the ad in some way, either via watching the video or coloring in the mural, which was an 8.67% engagement rate, Davey says. This is about 333% higher than PadSquad’s average engagement rate, the vendor says. Timberland has engagement rate goals similar to PadSquad’s,  Davey says.

WHOSAY Matches Brands with Influencers

By Broadway World

In 2010 Cat was named Creative Director to the CAA incubated celebrity social network, WhoSay Inc,. Through these experiences Schwartz has become well known in Hollywood for educating consumers as well as A-list celebrities on the electronic lifestyle.

Author: | Categories: Influencers, Social Media Tags: , , ,

Beachfront Media Reports Massive Increase in Connected TV Views

By Alan Wolk @ Forbes

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy, and, because ad loads on OTT are still considerably shorter, far more likely to stick around to view the ads: a recent study by Beachfront Media showed a 97% completion rate for OTT ads.

Big Boots Produced Original Content for the Groundbreaking Live Music Platform

By Cision

TGM will build off of Big Boots success with partners such as Paradigm Sports Management whose clients include Conor McGregor and Michael Bisping and projects in development for brands such as Nick Cannon’s Ncredible, Johnny Wright’s Wright Entertainment Group and the largest MCN and dance community online, DanceOn. Big Boots has also produced original content for the groundbreaking live music platform LiveXLive and their ambassadors, top social media influencers such as Amanda Cerny. In 2017, the studio also released the short State of Ward starring Dean Cain, the first scripted project created in partnership with a fund set up by Alqur Studios.

Syndication: Benzinga, NB Herald 

Author: | Categories: Music, Social Media Tags: , , , ,

Ampsy: Measuring the Real-Time Social Signal at Events

By MarTech Series

“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing. Emotion measurement data gives us a more granular understanding into the specific moments that people love, and with these insights we can prescribe to our partners marketing and programming initiatives, in addition to signaling specific ways to improve and elicit more emotions at future events,” said Jeremy Gocke, CEO at Ampsy.

Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies who trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.

Author: | Categories: Social Media, Tech Tags: , , , ,

iSpot.tv Presents the Newest Ads on TV from Walmart, Microsoft and more

By Advertising Age

A few highlights: Microsoft serves up a 60-second animated extravaganza (see Alexandra Jardine’s Creativity post, “Microsoft’s Holiday Ad Is a Magical 3D Adventure About Inclusion,” for the backstory). A creepy talking doll named Gary and his even creepier human roommate cope with slow internet and restricted bandwidth in an ad from Spectrum. And Walmart wants you to “Rock this Christmas” by stocking up on all your holiday meal essentials in its grocery department.

 

FierceWireless has Partnered with iSpot.tv

By Mike Dano @ FierceWireless

FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs, to bring you a monthly snapshot of the wireless industry’s advertising spending. Once again, spending by wireless players on TV advertising increased, rising to an estimated $306.4 million in November from October’s $271 million. Overall, 18 brands ran 124 spots over 55,400 times, generating a whopping 14.7 billion TV ad impressions. Verizon was responsible for over a quarter of the industry’s spend.