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Amazon-FTC case exposes ad auction opacity as industry norm, not outlier

Digiday’s Seb Joseph unpacks the FTC’s suit against Amazon’s search ad auctions, arguing the alleged opacity isn’t unique to Amazon but standard across programmatic marketplaces.

Why it matters. Ad buyers lose ground to argue for auction transparency if opacity is industry-wide rather than an Amazon-specific problem regulators can fix.

Signal from The Digiday Podcast · read the original.

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