Agency & Consulting
Emmys viewership falls 9%, ad spend drops to $22.6 million
NBC’s Monday broadcast of the 78th Emmy Awards drew 6.7 million viewers, down 9% from last year’s CBS telecast. iSpot estimates the show brought in $22.6 million in national TV ad spend across 146 airings, versus $27.5 million a year earlier.
Broadcasters admit TV only needs a fraction of their spectrum
Sinclair, Nexstar and Gray executives now say ATSC 3.0 lets them deliver core broadcast service on as little as 2 MHz of a 6 MHz channel.
TVREV’s Hot List rounds up 18 think pieces on AI, influencers and fragmentation
TVREV’s newsletter curates 18 original think pieces from its analysts and sister pub The Measure, spanning IBC fragmentation, AI in ad production, influencer marketing and local TV’s political ad boom.
NFL ad revenue stays 80% linear even as streaming catches up elsewhere
EMarketer’s Ross Benes says the NFL still draws over 80% of ad revenue from linear TV, four times streaming’s share, even as converged TV in the broader market nears parity.
FreeWheel adds attention and emotion signals to CTV inventory packaging
FreeWheel’s Premium Signal Packaging now folds in data from Mediaprobe, Adelaide and Magid, letting CTV buyers select inventory by attention, quality and emotional resonance. A FreeWheel-Mediaprobe study found six-minute hourly ad loads drove 89% higher recall than twelve-minute loads.
Small TV markets outdraw top 10 for NFL and college football viewing
Madhive data shows the 160 smallest of 210 U.S. TV markets deliver more total audience than the top 10 markets combined for both NFL and college football broadcasts this season, per new findings.
Nathanson: Fox-Roku, YouTube TV and Netflix’s ‘eventization’ redraw sports TV map
Analyst Michael Nathanson joins Puck to break down the logic behind Fox’s bid for Roku and why YouTube TV could actually save cable bundles.
Streaming price hikes since 2019: Netflix up 82%, Disney+ up 172%
Digiday charted every major subscription price change since 2019 across nine streamers. Netflix’s ad-free tier rose from $10.99 to $19.99 while Disney+ climbed from $6.99 to $18.99, with Peacock’s ad-supported tier up 160% since 2020.
Walmart to add marketplace data, deeper AI to Scintilla in 2026
Walmart’s Scintilla platform will gain marketplace data access, customizable dashboards, custom alerts and a deeper Marty AI agent next year.
Disney quietly ramps up its own podcast buying spree for Hulu and Disney+
Disney is about a year into a podcast push for Hulu and Disney+ and is now in active dealmaking mode, sources tell The Ankler, with several new shows expected to land in coming weeks.
Emmys viewership falls 9% on NBC’s Monday move
NBC’s Emmys telecast drew 6.7 million viewers, down 9% from CBS’s Sunday broadcast a year ago, though up 41% from the last Monday airing on Fox in 2024. Ad spend fell to $22.6 million from $27.5 million.
Emmys draw 6.7 million on NBC/Peacock, down 10% year over year
NBC and Peacock drew 6.7 million viewers for the Emmys in early Nielsen numbers, down 10% year over year but above 2022’s 5.9 million on NBC. About 500,000 viewers, or 7.5%, watched on Peacock.
Horizon Media pipes Roku device-level TV data into its Blu platform
Roku is bringing its TV data into HorizonOS’s Blu marketing intelligence platform, giving advertisers device-level viewership data instead of panel-based estimates. Full integration is planned for this autumn, with A+E Global Media cited as a client already using Blu.
Prime Video bundles AMC+, BritBox, MGM+, PBS Masterpiece and Starz for $29.99
Amazon Prime Video is launching a five-service bundle combining AMC+, BritBox, MGM+, PBS Masterpiece and Starz for $29.99 a month in the U.S.
Meta merges creator marketplaces, brings live video ads to Instagram
Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.
Mediobanca: streaming now drives global M&E growth as legacy TV shrinks
Mediobanca’s Media & Entertainment Report finds the top 25 global operators posted 362.8 billion euros in 2025 turnover, up 2.8 percent, with streaming growing 13.4 percent to reach 22.2 percent of revenues.
IAB’s first Creatorfronts exposes the measurement gap blocking creator budgets
At IAB’s inaugural Creatorfronts, president James Douglas unveiled the Trusted Creator Brand Deal Initiative, a survey mapping where creator deals break down.
Buyers say retail media measurement is costing networks real money
New ARF research of 13 major buyers finds five have cut or dropped retail media investment over measurement problems, with two citing it as the primary reason.
Emmys draw 6.7 million viewers on NBC, down 9% year over year
NBC’s telecast of the 78th Emmy Awards drew 6.7 million viewers, a 9% drop from last year’s CBS broadcast, which had aired on a Sunday and hit 7.4 million. The show also competed against an NFL playoff game.
‘60 Minutes’ season opener falls 21% amid NFL lead-in, overhaul questions
The season 59 premiere drew about 7.94 million viewers, down from nearly 10.02 million a year ago, with the 25-54 demo falling 33% to 1.58 million, per Nielsen.