Why it matters. With HubSpot and Shopify integrations live, advertisers already running campaigns in those platforms can add ChatGPT Ads without building new workflows, lowering the barrier to test OpenAI’s ad inventory.
Based on reporting by reuters.com — Leroy Leo · openai.com.
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Continue free →Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
German ad tech firm Virtual Minds is building a layer to connect linear and CTV sales silos rather than replacing broadcasters’ existing systems.
Criteo VP Tim Conley says the company became ChatGPT Ads’ first partner using a dataset of 4 billion globally mapped product SKUs and over $1 trillion in annual online transaction data.