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Virtual Minds pitches an interoperability layer for total TV

German ad tech firm Virtual Minds is building a layer to connect linear and CTV sales silos rather than replacing broadcasters’ existing systems.

Why it matters. Broadcasters that layer AI onto still-siloed linear and CTV systems risk scaling operational defects rather than fixing them, Deyerl warns.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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