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Alphabet, Meta, Amazon to drive 13% US ad growth in 2026

Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.

Why it matters. As Alphabet, Meta and Amazon consolidate North American ad growth, buyers negotiating outside search, social and commerce lose comparative pricing power.

Signal from videoweek.com · Dan Meier · read the original.

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