Dan Meier

Covers agencies and streaming. Bylines at videoweek.com. Desk record: 9 signals cited since August 2026, 4 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Dentsu buy-side lead: CTV is underrated as a performance channel, not just brand

Dentsu’s Head of AV Trading James Wilby argues advertisers view premium video and CTV too narrowly through a brand-building lens. With the right cost structures and metrics, he says, the same inventory can prove short-term sales impact too.

Streaming streaming-nears-half-of-all-us-ad-supported-tv-viewing

Streaming nears half of all US ad-supported TV viewing

Streaming made up 48.2 percent of ad-supported TV viewing time in the US during Q2 2026, per Nielsen’s Ad Supported Gauge.

Sep 2

Agencies us-tv-upfront-spending-share-returns-to-pre-covid-levels

US TV upfront spending share returns to pre-COVID levels

Upfront commitments made up 75% of total deal volume this season, per Madison & Wall and Media Dynamics research. That matches pre-pandemic norms, reversing years of advertiser reluctance to lock in spend months ahead.

Aug 25

Ad-tech week-in-charts-trade-desk-stock-hits-52-week-low-as-green-admits-growth-miss

Week in Charts: Trade Desk stock hits 52-week low as Green admits growth miss

Trade Desk shares fell to a 52-week low after Jeff Green conceded growth is below expectations, while S4 Capital and WPP posted gains on turnaround progress. The split shows ad-tech pressure mounting even as agency recoveries take hold.

Aug 13