Tim Cross-Kovoor

Covers streaming and ad-tech. Bylines at videoweek.com. Desk record: 9 signals cited since August 2026, 5 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Sky bundle deal drives Disney+ ad tier reach up nearly 30%

Disney+‘s UK household reach grew by around 1.1 million between Q1 and Q2, with over 700,000 households picking the ad-supported tier, per Barb data, largely credited to a Sky bundling partnership.

Streaming sony-launches-fast-service-live-tv-on-ps5-adding-ad-inventory

Sony launches FAST service Live TV on PS5, adding ad inventory

Sony launched Live TV on PS5, a free ad-supported streaming service with over 100 channels, drawing on content from Lionsgate, Fox, NBCU, Bloomberg, Spotify and A+E. It’s live in the US now, with Canada and other markets planned.

Sep 1

Creators youtube-dangles-cash-to-keep-top-creators-off-netflix

YouTube dangles cash to keep top creators off Netflix

YouTube is offering top creators millions to stay exclusive, per Bloomberg, countering Netflix’s push to sign YouTube-originated talent. Creators who work with Netflix risk losing marketing support, event features, and brand campaign inclusion on YouTube.

Aug 23

Ad-tech ctv-bid-request-inefficiencies-are-quietly-costing-publishers-20-40-in-revenue

CTV bid request inefficiencies are quietly costing publishers 20-40% in revenue

Shinka CEO Kieran Greene says CTV publishers lose significant revenue not from data withholding but from poorly formatted bid requests and missing signals that never reach buyers, since ad servers prioritize their own demand paths over third parties.

Aug 19

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Netflix nearly doubles Upfront ad commitments on sports strength

Netflix closed 2026 Upfront deals with every major agency group, nearly doubling ad commitments year over year. Live sports like NFL, MLB and WWE, plus new measurement tools, are driving the growth four years into its ad business.

Aug 14