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Sky bundle deal drives Disney+ ad tier reach up nearly 30%

Disney+‘s UK household reach grew by around 1.1 million between Q1 and Q2, with over 700,000 households picking the ad-supported tier, per Barb data, largely credited to a Sky bundling partnership.

Why it matters. Advertisers on Disney+‘s UK ad tier now reach a meaningfully larger pool of households, thanks to distribution leverage from a pay-TV partner rather than direct subscriber acquisition.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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