IAB’s first Creatorfronts exposes the measurement gap blocking creator budgets
At IAB’s inaugural Creatorfronts, president James Douglas unveiled the Trusted Creator Brand Deal Initiative, a survey mapping where creator deals break down.
Why it matters. Until IAB’s committees land on shared definitions for views and performance, CFOs will keep withholding the bigger budget approvals brands say creators have earned.
Signal from digiday.com · Alyssa Mercante · read the original.
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