Alyssa Mercante

Covers creators. Bylines at digiday.com. Desk record: 9 signals cited since August 2026, 9 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

9 stories, newest first.RSS →

Digiday’s Q4 ins and outs for the creator economy

Digiday’s quarterly ins-and-outs list flags diversification over platform dependency, employee creators over firing them, and creator marketplaces folding into major platforms rather than standing apart.

Creators brands-start-briefing-creators-to-win-over-ai-chatbots-not-just-audiences

Brands start briefing creators to win over AI chatbots, not just audiences

Marketers now weigh two things when spending on creators: whether they move human audiences and whether they move algorithms inside AI platforms. That second factor hasn’t hit pricing yet, but it is already shaping creator briefs.

Sep 5

Creators usage-rights-not-fees-are-the-real-friction-in-creator-deals

Usage rights, not fees, are the real friction in creator deals

Marketers and agents tell Digiday that inconsistent usage-rights terms, not base fees, are driving up creator partnership costs. Brands increasingly seek perpetual usage, while pricing for paid usage, organic usage and exclusivity varies wildly with no shared standard.

Sep 4

Creators digiday-maps-payout-rules-across-every-major-creator-platform

Digiday maps payout rules across every major creator platform

Digiday compiled the follower thresholds, activity minimums, invitation status and payout terms for Instagram, YouTube, TikTok, Twitch, X, Facebook and Snap.

Sep 1

Creators creator-fee-pricing-is-broken-and-no-one-can-agree-on-a-fix

Creator fee pricing is broken, and no one can agree on a fix

Half of marketers misprice creator fees and 40% feel they overpaid, per a Billion Dollar Boy survey of 1,000 leaders. Tools like Fohr’s Price Check and BDB’s Companion aim to add transparency, but no industry-wide benchmark exists.

Aug 28

Creators x-swaps-engagement-bait-payouts-for-a-quality-based-creator-fund

X swaps engagement-bait payouts for a quality-based creator fund

X’s Original Content Rewards Program launches Sept. 8, replacing its 2023 revenue-share model that paid creators for impressions regardless of content quality. Media buyers and agents tell Digiday X still isn’t top of mind for creators despite the change.

Aug 25

Creators brands-are-handing-creators-real-c-suite-titles-not-just-badges

Brands are handing creators real C-suite titles, not just badges

Brands like Katjes, Cool Sips, Cherub and Blenders are naming creators to genuine executive roles — chief creative, content or creator officer — with real input into strategy, not honorary titles.

Aug 21

Creators usa-fencing-bets-on-creators-to-build-fandom-ahead-of-2028-olympics

USA Fencing bets on creators to build fandom ahead of 2028 Olympics

USA Fencing is deploying athlete-creators and cross-sport collabs years ahead of the LA Games, citing data that 49% of Gen Z fans discover sports through fan-made content. Since December 2025, its creator push has driven monthly impressions up 36.9% to 4.75 million.

Aug 19

Creators creator-brand-trips-lose-their-spark-as-playbook-goes-stale

Creator brand trips lose their spark as playbook goes stale

Digiday examines why the once-novel creator brand trip is losing impact, as oversaturation and formulaic execution dull audience response. Brands now compete for the same influencer rosters and content beats, making differentiation harder and ROI murkier.

Aug 16